
Sales hasn’t slowed down—buyers have sped up. Max Altschuler lays out a modern, tool-powered way to build pipeline, research and segment the right prospects, run measurable outbound campaigns, and close deals faster—without drowning in busywork.

How to Build Habit-Forming Products

A Primer on the Future of PR, Marketing and Advertising

Sales hasn’t slowed down—buyers have sped up. Max Altschuler lays out a modern, tool-powered way to build pipeline, research and segment the right prospects, run measurable outbound campaigns, and close deals faster—without drowning in busywork.

How to Build Habit-Forming Products

A Primer on the Future of PR, Marketing and Advertising

An insider's guide to one of the biggest companies in the world

The Formula to Achieve Bigger Goals Through Accelerating Teamwork

A Roadmap for Customer-Centered Innovation

Creative Leadership Lessons from a Lifetime at Nike

Rethink Your Relationship with Your Company and Make it Work for You

Advice, Hacks, and Lessons from Small Business Owners

Eight Lessons to Secure Infinite Growth

How to Rebuild Brand Authenticity in a Distrusting World

The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration

Create the Perfect Pitch, Title and Tagline for Anything

Aligning Executive Performance and Pay

The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

How to Build Products That Create Change

Grow Your Leadership to Grow Your Business

Why Now Is the Time to #JoinTheRide

The Stories and Strategies of the Brands that Wrote the DTC Rules

A 6-Part Strategy to Help Your Business Take Off

Business Survival in the Age of Constant Innovation

How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You

Control Your Time, Your Income and Your Life

My Misadventure in the Start-Up Bubble

The Professional’s Guide to Growing a Practice

If I Can Do It, You Can Do It

Four Keys to Unlock Your Business Potential

The Guide To Employing The Greatest Growth Strategy Ever

Transform Your Business From a Cash-Eating Monster to a Money-Making Machine

Survival of the Fittest in the Age of Digital Disruption

Get a Grip on Your Business

Techstars Lessons to Accelerate Your Startup

How Startup Success Starts With You

How to Transform your Business and Create Value in the Digital Age

How Great Entrepreneurs Exit Their Companies on Top

How High Performers Overcome Customer Indecision

Solid Strategies For Success in a Dematerialized World

A Handbook for Visionaries, Game Changers, and Challengers

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

A Practical Guide to Designing Better Products and Services

A Common Sense Approach to Web Usability

WordPress.com and the Future of Work

Awe-Inspiring Stories of American Tinkerpreneurs

Fire Your Boss, Do What You Love and Work Better to Live More

Why Some People Seem to Win More Often Than Others

Why Most Small Businesses Don’t Work and What to Do About It

Keep Your Day Job, Build Your Dream Job

How Starbucks Built a Company One Cup at a Time

Take Control of Your Work and Live Life on Your Own Terms

How to Optimize, Automate and Outsource Everything in Your Business

Notes on Startups, or How to Build The Future

How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America

Get Your Plan in Place and Your Business Off the Ground

The Decision-Making Tool for Every Business (Including Yours)

Stories of Startups’ Early Days

5 Principles for a Life of Breakthroughs and Purpose

Marketing That Can't Be Ignored!

How Today's Fastest-Growing Companies Drive Breakout Success

What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success

Why Some Companies Make the Leap...and Others Don't

Successful Strategies for Products that Win

Obscene Fortune and Random Failure in Silicon Valley

Building Your Small Business with Digital Marketing

Surprising Truths from the World's Most Successful Entrepreneurs

What the World’s Greatest Managers Do Differently

How We Dream Up Things That Change the World

Live Well, Make Money

Transform Your Business by Being Remarkable

Successful Habits of Visionary Companies

Finding the Value of "Intangibles" in Business

Build a bigger, better business

The Art of Leading By Looking Ahead

How to Start a Business When You Haven't Got Time to Waste

Proven Strategies to Start and Grow Your Business by Not Following the Rules

Applying Lean Principles to Improve User Experience

How Leaders Shape the Future by Overcoming Fatal Human Flaws

A Guide to Creating a Successful Company and a Happy Life as a Mom Entrepreneur

Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World

An Entrepreneur’s High-Stakes Adventures in the Budding Legal Marijuana Business

How to master local online marketing

Lessons from Food Lovers Who Turned Their Passion into a Career and How You Can, Too

How World-Class Entrepreneurs Achieve More by Doing Less

The Seven Brand-Building Principles That Separate the Best from the Rest

A Painfully Honest Field Guide to the Startup World

The Misfits and Geniuses Racing to Put Space Within Reach

Be Smarter than Your Lawyer and Venture Capitalist

A Roadmap to Financial Freedom and Fulfillment

Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs

How The Best Angel Investors Make Money in Start-ups

The Most Powerful Way to Turn Clicks into Customers

What Data Reveals About Billion-Dollar Startups

Dispel the Misconceptions and Deliver a Winning Strategy

What Your Business Can Learn from the Way Consumers Think Online

What You Really Need to Know about the Numbers

A Practical Guide for Leaders of Small to Mid-Sized Firms

Lessons in Endurance from Startup Entrepreneurs

How to Test Your Next Business Idea so You Don't Waste Your Time and Money

A Method to the Madness of Starting Your Own Business

The Difference and Why It Matters

Design Your Business to Run Itself

The Obsession that Drives Apple’s Success

How Bold Leadership Changes the World

Emerge from Any Crisis More Resilient Than Before

The Unprecedented Rise of the Instant Tech Billionaires

The Story of Innovation and Customer Choice

The Story of Oregon's Legendary Coach and Nike's Cofounder

Future-Proof Your Business to Survive and Profit from Radical Change

Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business

Are You a Manager or a Movement Starter?

Discover Your Inner Entrepreneur and Recession-Proof Your Life

Tools and Tactics for Changing Your Organization and the World

Make the Vital Change That Will Level Up Your Business

Transforming Business with Artificial Intelligence

How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.

A New Roadmap for Entrepreneurial Success

10 Tools to Make Better Strategic Decisions

How Extreme Producers Create Massive Value

A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Transform apocalypse into opportunity

The Rise of Tribes and the End of Normal

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth

Toss Plan B Overboard and Unleash Your Full Potential

How Pirates, Dreamers and Innovators Create and Dominate Markets

A Road Map to Growing a Remarkable Company

The Art of Winning an Unfair Game

Get Unstuck, Reclaim Your Freedom, and Build Your Empire

50 Indispensable Tips to Help You Stay Afloat, Bounce Back, and Get Ahead at Work

The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs

Life, Liberty, and the Pursuit of Entrepreneurship

The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks

Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms!

Learn from today’s most successful online marketers

How to Overcome Anything and Build a Million Dollar Business With or Without Capital

Get Smarter About the Choices that Will Make or Break Your Business

How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World

An Insider Reveals How to Get Smart Funding for Your Billion-Dollar Idea

Overcome Common Pitfalls and Create Effective Marketing

Making Money Online Has Never Been this EASY

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

How To Make Offers So Good People Feel Stupid Saying No

An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

Turning Your Business into an Enduring Great Company

The Foundations of Business Strategy

How a Few Companies Make It...and Why the Rest Don’t (Mastering the Rockefeller Habits 2.0)

How to Create Uncontested Market Space and Make the Competition Irrelevant

Revitalize your business with these five questions

How Three Guys Risked Everything to Turn an Idea into a Global Business

The Timeless Art of Turning Trials Into Triumph

How Constant Innovation Creates Radically Successful Businesses

Transform Any Situation, Close Any Deal, and Achieve Any Outcome

Expert Insights into Growing Your Business

How Hackers, Innovators, and Icons Accelerate Success

Anticipating and Avoiding the Pitfalls that Can Sink a Start-Up

A True Story of Money, Power, Friendship, and Betrayal

Inside Secrets from the Leaders in the Start-up Game

A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting

The Smarter, Faster, Easier Way to Build a Successful Web Application

A New Kind of Guide for a New Kind of Entrepreneur

The Complete Guide to Making Your Ideas Happen

The World’s First Tech Entrepreneur

Getting Your Organization on the Growth Track – and Keeping it There

How Entrepreneurs Turn Failure into Success

A Start-Up Guide to Getting Customers

What Could Possibly Go Right with Our AI Future

The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth

Venture Capital and How to Get It

Jeff Bezos and the Age of Amazon

Tesla, SpaceX, and the Quest for a Fantastic Future

Building and Scaling High Performing Technology Organizations

How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation

Advice from the Chairman of the Board

40 Lessons for a New Kind of Entrepreneur

A Book for Disruptors

Discover how anybody in any job can be an entrepreneur

14 Management Principles from the World's Greatest Manufacturer

An Unorthodox Guide to Making Things Worth Making

Entrepreneurship For Weirdos, Misfits and World Dominators

Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All

Shape Your Organization and Stay Ahead of Change

Think Boundlessly, Work Purposefully, Live Passionately

A Pro Shares a Step-by-Step Guide to Creating a Plan That Gets Results

How to Crush Fear, Make Dreams Happen, and Live Without Regret

A Beginner's Guide to Dropshipping – How to Make Money Online and Build Your Own Online Business

The Silicon Valley Playbook for Entrepreneurs

How to Transform Your Organization from the Inside Out

Use Data to Build a Better Startup Faster

Next generation strategies for hyper-connected living

Reverse engineering the world's fastest growing company

Leveraging Your Assets to Shape the New Normal

A Field Guide for Rapid Experimentation

The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Finding Inspiration from Entrepreneurs Who Do the Most with the Least

Are You Ready to Reinvent Your Organization?

Accounting Explained in 100 Pages or Less

Building A Business When There Are No Easy Answers

A Book of Mentors

How to Turn Your Expertise Into a Digital Online Course

How AI Will Revolutionize Education (and Why That's a Good Thing)

Building the Next Era of the Internet

The Four Global Forces Breaking All the Trends

The Rise and Fall of an American Icon

Saving Startups from Death by Politics

Tech Titans, Chaotic Crypto and the Future of Money

A Manifesto for a More Generous World

The Mad Dash to Cash In on Artificial Intelligence

Why the Future of Business is Selling Less of More

A Brief History of Hype and Failure

The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs

Detecting Creative Accounting Practices

Staying Alive Through the Dangers of Change

The Creative’s Guide to Building a Business with Impact

How to Create Products and Services Customers Want

Sustainable Success for the Creative Entrepreneur

Faster, Smarter User Experience Research and Design

When New Technologies Cause Great Firms to Fail

Overcoming the Obstacles Between Vision and Reality

The New Mindset for Innovating Smarter

Creating Breakthrough Business Concepts

A How-To Guide from the First Family of Podcasting

Design Principles for Persuasive and Ethical Products

How Cheap Experiments Are Worth More than Good Ideas

Use AI to Generate Ideas, Automate Marketing, and Build Profits

Basics, Tools, Cases

Timeless Strategies for Thriving in the New Creative Age

The Trusted Leader's Guide to Solving Hard Problems and Accelerating Change

The Lightning-Fast Path to Building Massively Valuable Companies

Learn how to let go of the reins and allow your business to soar without you

The Reinvention of the Modern Office

How to Create World-Class Agility, Reliability, & Security in Technology Organizations

Strategy and Leadership When Algorithms and Networks Run the World

Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Office Not Required

How to Make Good Ideas Great and Great Ideas Scale

12 Ways to Accelerate Growth for an Agile Business

How Great Leaders Transform Organizations and Create Winning Cultures

How Smart Companies Win Big with Artificial Intelligence

Working Together Without Falling Apart

A Leader's Playbook for Perpetual Innovation

VISA and the Rise of Chaordic Organization

Dreams and Nightmares in Sam Altman's OpenAI

Why Staying Small Is the Next Big Thing for Business

The Rise of the Conscious Corporation

A Simple Strategy to Grow a Remarkable Business in Any Field

How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

How to Win by Putting Customers at the Core of Your Business

How Organizations Can Mobilize, Execute, and Transform with Agility

A Path to Profits, Passion, and Purpose

How I Beat Fear and Became Invincible Through 100 Days of Rejection

How to Forge the Deep Connections That Make Great Things Happen

An Innovative Method for Presenting, Persuading, and Winning the Deal

Why Great Partnerships Succeed

A New Paradigm for Business Creativity

How Effective Product Management Creates Real Value

How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

Escape 9–5, Live Anywhere, and Join the New Rich

How to Overcome the Predictable Crises of Growth

Change is the only constant

Escape Efficiency and Unleash Radical Progress

Things You Wish You Were Taught in School

Innovate and Disrupt to Become Truly Indispensable

A Step-By-Step Guide to Building a Massive Mailing List, Writing Copy That Converts and Generating More Sales Through Email Mark

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

How to Get More Done in Less Time, Outsource Everything and Create Your Ideal Mobile Lifestyle

A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

Why Customers Aren't Buying What You're Selling-And What to Do About It

How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

How visionary leaders can reshape business for good

Seek Change, Take Risk, and Thrive (Even When You Fail)

Lessons from a Lifetime of Transformations

Reclaim Your Freedom

Leverage the Three Pillars of Positivity to Build Your Success

A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs

Lead, Influence and Innovate for Success

The Rules for Rising to the Top of Any Organization

The Blueprint for Creating a Business and Life You Love

An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career

Live a Life of Purpose by Leaving Comfort and Going Scared

Your Step-by-Step Guide to Problem Solving in Business

How to Craft a Story to Stand Out and Win

Jensen Huang, Nvidia, and the World's Most Coveted Microchip

Find Your Passion, Build Your Business, Learn Your Limits, Love Your Life

Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

Scaling Startups from 10 to 10,000 People

Lessons from a Business Maverick

Adapt to the Future, Invest in Yourself, and Transform Your Career

A Guide to Making Great Decisions in Life and Business

A Love Story about the Entrepreneur's Messy Path to Success

The Billionaire Blueprint Revealed

Avoid the Mistakes That Can Ruin Your Business

The 33 Laws of Business and Life

Tactics for Management and Company Building

The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations

The basics of creating a learning and problem-solving culture

How to Create Wealth and Passive Income Through Smart Buy & Hold Real Estate Investing

The Future of Our Partnership With Machines

Build Brand and Sales in the New Social Media World

Build a Multimillion Dollar Startup Without Venture Capital

How Leaders Thrive When Everything Changes

A Practical Guide to Powerful Innovation in a Changing World

Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems

How to Start a Business While You're Still a Student

Everything You Won't Learn in College About How to Be Successful

The Path to Leading and Thriving in the Unknown

Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World

How to Get Strangers to Want to Buy Your Stuff

8 Principles of Business Longevity from Immigrant Entrepreneurs

The Entrepreneur’s Guide to Becoming Wildly Successful, Creative, and Free

Lessons from the Greatest Traders

Unlock Financial Freedom and Turn Chaos Into Your Advantage

How to Get Your Way in Business and in Life

Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

Lessons on Thinking Big, Chasing Dreams, and Building Community

Take Command of Your Business in 100 Days

Zero to $100 Million in No Time Flat

The One Essential Combination That Will Get You More of What You Want from Your Business

More leads. More profit. Less marketing.

A 9-Step System to Level Up Your Finances and Build Wealth

Build Trust, Drive Sales, and Become the Market Leader

How to Make Smarter Bets and Achieve Extraordinary Growth

Winning Without Intimidation

How Our Employee-Owned Business Changed What it Means to Work and Why

Make Better Plans

How to Identify Energizers, Creatives, and Winners Around the World

How to Build a Profitable Career As a Small-Business Coach

The Power to Charge Your Life with Money, Meaning, and Momentum

The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

How to Own Your Competitive Market

How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

Build Your Personal Brand and Turn Your Reputation into Revenue

Create a Mindset of Passion, Innovation, and Growth

Tried and True Advice from 18 Harvard Business School Founders

Why You Don't Have to Be Born Into a Legacy of Wealth to Leave One Behind

Leading Your Organization Into the Future

The Inspiring Stories of Young Entrepreneurs Who Graduated from College into a Business of Their Own

Launching a Startup and Losing My Mind

The Collected Writings of Jeff Bezos

Building an Unbeatable Business One Crazy Idea at a Time

How a Public Sector Company Put India on Wheels

The Epic Battle for a Media Empire and the Redstone Family Legacy

The Life of Gordon Moore, Silicon Valley’s Quiet Revolutionary

Reflections on Life, 50 Years in Venture Capital, and Never Driving Alone

Adventures in Love, Life, and Capitalism

Origins of the VISA Electronic Payment System

The Hidden Logic That Unleashes Human Potential

A Crash Course on Making Your Place in the World

Clarify Your Message So Customers Will Listen

Principios exitosos de compañías triunfadoras

Interviews with Top Traders

A Guide to Success for the Defiant, Dangerous, and Different

A Business Roadmap to Impact, Longevity, and Employee Ownership

Deconstruct the Rules, Defy the Norms, and Define Your Success

Quit Your Day Job, Start Your Own Business, and Live Happily Ever After

My Two Years Inside The Cauldron of Capitalism

How Great Leaders Build Unstoppable Teams

Master the Art of Business Strategy

How to Earn Your Freedom and Do Work that Matters

Become One of the Most Highly Valued People in Your Industry

The Myths and Truths of How Leaders Succeed

Business Planning for the Audacious Few

The Definitive Guide to Building a Startup from Idea to Exit

The Rocky Roads to Innovating

Learn the Skills You Need to Lead in Business Today

Money, Meaning and Freedom Without the 9-to-5

How to Go from Zero to Over $100 Million in Net Worth

The Tech Startup Textbook

The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs.

18 Leadership Actions to Build an Unshakeable Company

The Only Move That Matters Is Your Next One

A Practical Guide to Business Growth and Success

The Entrepreneur's Guild to Building an Unstoppable Team

How to Captivate and Convince Any Audience on the Planet

Get Ideas Out of Your Head and into the World

Master the Art of Business

Build the Human Capabilities That Change Organizations for Good

Eight Essential Steps to Transform Any Industry

How to Make Extraordinary Wealth Buying Ordinary Businesses

12 Unconventional Principles to Drive Incredible Results

Essential Information for Entrepreneurs, Lenders, Investors, Analysts, and Management: Wringing Vital Signs Out of the Numbers

Insights from Decades of Berkshire Hathaway Shareholder Meetings

Mastering the Five Stages of Business

How to Build Authentic Stories That Transform Your Organization

Strategies for Small- and Medium-Sized Mature Enterprises

How Strategy Really Works

Strategic Mindsets for Uncertain Times

A Radically Simplified Approach to Business Strategy

Lost Illusions Inside the Tech Bubble

How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence

Maruti's Incredible Success and how it Can Change India

Myths and Realities of the Startup World

How to Make a Difference People Love

How Collective Resilience Leads to Business Success

Escape the 9 to 5, Create a Life You Love, and Still Pay the Bills

Master the Art of Selling Ideas Effortlessly

Inside Elon Musk's Twitter

Jeff Bezos and the Invention of a Global Empire

How Apple and Google Went to War and Started a Revolution

Journey Through Elon Musk’s Visionary Mind

How I Survived, Had Fun, and Made a Fortune Doing Business My Way

WeWork, Adam Neumann, and the Great Startup Delusion

The Rise and Fall of a New Tycoon

Tom Watson Jr. and the Epic Story of How IBM Created the Digital Age

A Hustler's Guide to Building Your Empire

My Unlikely Journey with Steve Jobs to Make Entertainment History

The New Autobiography

A CEO's Journey from Founder to Leader

Retail Revolutionary and Social Innovator

My Story

Confessions of a 9-Figure Advisor

Create and Scale Passive Income with a Business on Autopilot

The High Achievers' Guide to Happiness, Confidence, and Success

The Underground Playbook for Growing Your Company Online with Sales Funnels

The Proven Path to Unstoppable Ideas

Discovering Value and Creating Growth in a Disrupted World

Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan

How to Raise $1 Million for Your Startup – Even Outside of Silicon Valley

How to Take the Lead, Play Bigger, and Multiply Your Impact

How to Start and Scale Network Effects

How To Create Products Customers Love

How Courageous Companies Thrive by Giving More Than They Take

Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

Finding the Essence of Innovation in Creative Pairs

How to Transform Ideas into Reality

Essential Skills for Creativity and Business Growth

Liberating the Heroic Spirit of Business

Profiting from Collaborative Business Relationships

The Remarkable Power of Giving People More Than They Expect

Get New Customers, Make More Money, And Stand Out From The Crowd

30 Years of Lessons Learned from Warren Buffett & Charlie Munger at the Annual Shareholders Meeting

What It Really Takes to Create and Scale a Startup

Nine Leadership Types to Launch Ideas with Speed & Success

An Actionable, Inclusive Guide to Leading Positive Change at Any Level

Courage, Creativity, and the Power of Change

The story of a man who lost it all

Teaching Your Business to Market Itself

How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

A bold and contrarian wake-up call for anyone truly ready for success

The bestseller on the history of ideas

Building a Culture of Freedom and Responsibility

Unorthodox advice for growing companies

Marketing and Selling Disruptive Products to Mainstream Customers