Superhuman Innovation audiobook cover - Transforming Business with Artificial Intelligence

Superhuman Innovation

Transforming Business with Artificial Intelligence

Chris Duffey

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EntrepreneurshipTechnology & the Future

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Superhuman Innovation
The AI Revolution+
Customer Expectations+
Data & Infrastructure+
The SUPER Framework+
Implementation Strategy+

Quiz — Test Your Understanding

Question 1 of 8
What does the author's SUPER framework stand for in the context of AI innovation?
  • A. Strategy, Utility, Productivity, Efficiency, Revenue
  • B. Systems, Understanding, Planning, Execution, Results
  • C. Speed, Understanding, Performance, Experimentation, Results
  • D. Speed, Utilization, Profitability, Engagement, Retention
Question 2 of 8
According to the text, why is AI NOT destined to result in a science-fiction style 'robot uprising'?
  • A. AI currently lacks the physical hardware required to interact with the real world.
  • B. AI is simply a tool created by humans that requires humans to implement it.
  • C. Strict global regulations have prevented AI from reaching autonomous consciousness.
  • D. Human intelligence is still developing at a much faster rate than artificial intelligence.
Question 3 of 8
How does AI improve the customer experience by addressing 'friction points'?
  • A. By automatically lowering prices when a customer hesitates at the checkout screen.
  • B. By replacing all human customer service agents with highly advanced robots.
  • C. By smoothing over difficult or frustrating steps in the buying or service process, such as waiting at a doctor's office.
  • D. By creating a standardized, one-size-fits-all product that appeals to every consumer.
Question 4 of 8
In the context of the SUPER framework's 'Speed', how is IBM using AI in the medical field?
  • A. By mining patient health records to quickly predict and diagnose conditions like heart failure.
  • B. By deploying robotic surgeons to perform operations faster than human doctors.
  • C. By automating the manufacturing of prescription drugs to reduce pharmacy wait times.
  • D. By managing hospital scheduling systems to reduce the time patients spend in waiting rooms.
Question 5 of 8
What is a major challenge businesses face when trying to use data to better 'Understand' their customers?
  • A. Consumers are no longer generating enough digital data for AI to analyze effectively.
  • B. Data is frequently stored in different, isolated locations known as silos.
  • C. AI systems require data to be manually translated into code by human workers.
  • D. Cloud storage is currently too expensive for most small businesses to utilize.
Question 6 of 8
How does the author suggest companies should view missed Key Performance Indicators (KPIs)?
  • A. As a clear sign that the employees managing the project should be replaced.
  • B. As an indicator that the AI system is fundamentally flawed and must be shut down.
  • C. As proof that human intuition is still superior to data-driven metrics.
  • D. As gaps to be treated as areas for improvement and optimization rather than failures.
Question 7 of 8
What term does the author use to describe the process of using modern tools like AI to experiment and accomplish difficult goals, similar to how the Romans built aqueducts?
  • A. Algorithmic imagination
  • B. Actionable curiosity
  • C. Predictive engineering
  • D. Automated innovation
Question 8 of 8
What actionable advice does the author give before a company kicks off a new AI project?
  • A. Decide exactly who is going to own and manage the project so it aligns with their team's strengths.
  • B. Ensure you have at least ten years of historical data to properly train the AI.
  • C. Hire an external consulting firm to build the AI infrastructure from scratch.
  • D. Focus strictly on how the AI will generate immediate revenue before considering its design.

Superhuman Innovation — Full Chapter Overview

Superhuman Innovation Summary & Overview

Superhuman Innovation (2019) explores the impressive breadth of possibilities that artificial intelligence (AI) offers to all fields of business, from healthcare to fashion. Rather than cause a robotic takeover, it argues, human-machine collaboration will empower businesses and consumers alike to set and achieve greater goals than ever before. 

Who Should Listen to Superhuman Innovation?

  • Business students looking for a rundown on the impact of AI across various industries
  • Entrepreneurs who want to incorporate AI into their future company 
  • Business owners seeking to better leverage the power of AI

About the Author: Chris Duffey

Chris Duffey is the strategic development manager for Adobe Creative Cloud. He is an AI, mobile, and wearable technologist whose work has been featured in over 100 media outlets around the world. Superhuman Innovation, his first book, was co-written with the help of AI. 

 

© Chris Duffey, 2019. This Summary of Superhuman Innovation is published by arrangement with Kogan Page.

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