If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why the world’s most successful companies are moving away from selling products and toward selling experiences instead?
- What’s the secret behind the explosive success of giants like Amazon, Netflix, and Uber that traditional businesses are missing?
- Did you know that the shift from ownership to usership is creating a multi-billion dollar opportunity that could redefine the future of your business?
Listen to Subscribed — Free Audiobook
Key Takeaways from Subscribed
- Understand why modern consumers value access and service over physical ownership, driving the shift from selling one-off products to offering continuous services.
- Discover why transitioning to a customer-oriented subscription model is vital for a company's survival, as proven by the massive turnover of traditional businesses in the Fortune 500.
- Learn how leveraging customer data allows subscription giants like Amazon and Spotify to accurately predict consumer preferences and deliver highly personalized shopping and listening experiences.
- Explore how the subscription economy is actively disrupting traditional industries like transportation and aviation by providing flexible, on-demand alternatives to owning cars or booking individual flights.
- Find out how adopting a subscription model generates predictable, recurring monthly revenue that enables much smarter business planning and operational scheduling.
Learning Tools
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Mind Map
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Subscribed — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: More and more companies are adopting subscription models to match their customers’ evolving needs.
Chapter 3: Video, music, and even the retail sectors are already dominated by subscription services.
Chapter 4: How people travel and consume their news is undergoing a revolution today.
Chapter 5: Tech firms suffered initially after moving to subscriptions, but it paid off, and manufacturing appears to be next.
Chapter 6: Innovation isn’t about making new products anymore; it’s about tailoring services to customers’ needs.
Chapter 7: Subscription models have reshaped the traditional pillars of successful marketing.
Chapter 8: The new sales mindset is strategic and emphasizes building strong, stable subscriber relationships.
Chapter 9: Traditional accounting isn’t well-suited to gauging the true potential of subscription services.
Chapter 10: Old IT solutions may have worked before, but they seem positively clunky in today’s era of subscription-based services and platforms.
Chapter 11: Turn your business into a successful customer-focused service by applying the PADRE system.
Subscribed Summary & Overview
Subscribed (2018) looks at a business model that’s currently enjoying unprecedented success around the globe: subscriptions. Whether it’s Netflix, Spotify or Uber, companies have realized that more and more people are interested in services rather than ownership – they want the ride rather than the car. It’s an insight that’s literally worth billions. But more than that, it’s the future. If you want to make it in today’s crowded marketplace, it pays to take a closer look at the phenomenon.
Who Should Listen to Subscribed?
- Entrepreneurs and business owners looking for new ideas
- Anyone who’s ever wondered how exactly Amazon and Uber made it so big
- Subscribers curious about how the services they use work
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