Digital Darwinism audiobook cover - Survival of the Fittest in the Age of Digital Disruption

Digital Darwinism

Survival of the Fittest in the Age of Digital Disruption

Tom Goodwin

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Digital Darwinism
Core Concept+
Historical Context+
True Disruption+
Four Ways to Change+
The Seamless Future+
Customer-Centric Tech+

Quiz — Test Your Understanding

Question 1 of 7
According to the author, what does 'Digital Darwinism' mean for businesses today?
  • A. Having the largest teams of experts and billions to spend on research and development.
  • B. Being agile and capable of adapting quickly to rapid global change.
  • C. Eliminating smaller competitors through aggressive pricing strategies and acquisitions.
  • D. Ensuring every department of the business has a dedicated social media presence.
Question 2 of 7
What does the author mean when criticizing businesses for taking a 'bolted-on' approach to new technology?
  • A. They completely restructure their core business model around a single new digital tool.
  • B. They invest heavily in tech startups to hedge against future market changes.
  • C. They wedge new technology into an outdated system without rethinking the underlying process.
  • D. They replace human workers with artificial intelligence and automated machinery too quickly.
Question 3 of 7
What lesson can businesses learn from the historical integration of electricity and computers?
  • A. Technologies are usually adopted seamlessly and rapidly within the first decade of their invention.
  • B. Companies initially tend to just make updated versions of old machines rather than rethinking processes entirely.
  • C. Industry-wide standardization is always the first step before any business adopts a new technology.
  • D. Legacy businesses always outperform new startups when major new infrastructure is required.
Question 4 of 7
How do true industry disruptors like Uber and Airbnb differ from the traditional definition of business disruption?
  • A. They rely entirely on offering the lowest possible price to undercut legacy companies.
  • B. They focus exclusively on the outer layers of a business, such as marketing and communication.
  • C. They invent completely new, patented technologies that competitors cannot legally copy.
  • D. They shift the paradigm by removing assumed industry parameters, like the need to own physical assets.
Question 5 of 7
Netflix's transition from DVD rentals to streaming, which initially caused their stock to plummet, is an example of which method of business change?
  • A. Self-disruption
  • B. Continual reinvention
  • C. Making a measured bet
  • D. Hedging a bet
Question 6 of 7
According to the book, what is the difference between 'shopping' and 'buying' in the digital age?
  • A. Shopping is done in physical stores, while buying only happens online.
  • B. Shopping should be a memorable experience, while buying should be as quick, painless, and unmemorable as possible.
  • C. Shopping is driven by artificial intelligence recommendations, while buying requires human interaction.
  • D. Shopping is focused on essential goods, while buying is focused on luxury services.
Question 7 of 7
What is the author's view on simply adding technologies like AI chatbots to a company's website?
  • A. It is the most effective way to show customers that a business is modern and forward-thinking.
  • B. It is a necessary first step before completely overhauling the company's core business model.
  • C. It is often just a superficial addition; true innovation uses tech at its core to empathetically solve human problems.
  • D. It is a prime example of a 'measured bet' that guarantees a high return on investment for legacy companies.

Digital Darwinism — Full Chapter Overview

Digital Darwinism Summary & Overview

Digital Darwinism (2018) provides some much-needed insight into what makes a business truly disruptive and what executives should be focusing on in order to stay successful in today’s fast-changing global marketplace.

Who Should Listen to Digital Darwinism?

  • Entrepreneurs and startup founders
  • People in established businesses seeking change
  • Marketing and sales gurus

About the Author: Tom Goodwin

Tom Goodwin is head of innovation at Zenith Media. He’s also been a contributor to TechCrunch, the Guardian, Inc., GQ and Forbes. His writing on technology, advertising and marketing solutions has also appeared in the New York Times and the Economist.

 

© Tom Goodwin, 2018. This Summary of Digital Darwinism is published by arrangement with Kogan Page.

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