Thinking in New Boxes audiobook cover - A New Paradigm for Business Creativity

Thinking in New Boxes

A New Paradigm for Business Creativity

Luc de Brabandere and Alan Iny

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Key Takeaways from Thinking in New Boxes

Learning Tools

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Mind Map

Thinking in New Boxes
The Nature of Boxes
Inevitable Frameworks
Danger of Tunnel Vision
Step 1: Doubt Your Instincts
Avoid Confirmation Bias
Challenge the Status Quo
Step 2: Gather Fresh Input
Active Discovery
Steps 3 & 4: Generate and Test
Unrestricted Brainstorming
Objective Evaluation
Think in Bigger Boxes
Fundamental Shifts
Plan for an Uncertain Future
Prospective Thinking
Inductive Reasoning
Embrace Failure

Quiz — Test Your Understanding

Question 1 of 8
What does the book argue about the popular advice to 'think outside the box'?

Thinking in New Boxes — Full Chapter Overview

Thinking in New Boxes Summary & Overview

Thinking in New Boxes (2013) takes a deep look into the mind in order to create a clear understanding of the creative process. It gives the reader tools to uncover, manipulate and even create the “boxes” we use to organize information, shape our perception of the world and ultimately enable innovation.

Who Should Listen to Thinking in New Boxes?

  • Entrepreneurs, managers, engineers and politicians
  • Anyone who wants to enhance their creativity

About the Author: Luc de Brabandere and Alan Iny

Luc de Brabandere is a research fellow and senior advisor at The Boston Consulting Group in Paris. He has written and co-authored 12 books, including The Forgotten Half of Change.

Senior specialist for creativity and scenario planning at The Boston Consulting Group in New York, Alan Iny has an MBA from Columbia Business School.

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