If You're Curious About These Questions...
You should listen to this audiobook
- What’s the secret that allows companies like Uber to dominate entire industries while others with similar ideas struggle to even get noticed?
- Did you know that the most successful entrepreneurs don't just build better products, but actually create entirely new categories of business that they alone control?
- Have you ever wondered why being the best in your field often isn't enough, and what you actually need to do to make your competition completely irrelevant?
Listen to Play Bigger — Free Audiobook
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Key Takeaways from Play Bigger
- Discover how to become a category king by identifying and solving hidden problems that consumers didn't even realize they had.
- Understand why patience and precise timing are critical, as neuroscience shows it can take up to ten years for consumers to accept a revolutionary new idea.
- Learn to uncover disruptive market opportunities by leveraging deep industry knowledge or by developing novel technology that creates its own application.
- Master the use of storytelling to clearly convey your company's Point of View, increasing customer empathy and aligning your entire workforce.
- Find out why introducing your new market category requires a dazzling, lightning-strike approach to successfully capture public attention.
Learning Tools
Reinforce what you learned from Play Bigger
Mind Map
Play Bigger
Category Kings+
Timing & Patience+
Discovering Opportunities+
Storytelling & Point of View (POV)+
The Lightning Strike+
Execution & Team+
Quiz — Test Your Understanding
Question 1 of 6
What defines a "category king" according to the text?
Question 2 of 6
Why is practicing patience crucial when a company introduces a new category?
Question 3 of 6
According to the text, why did Steve Jobs' iPad succeed while Bill Gates' earlier Tablet PC failed?
Question 4 of 6
How does "technology insight" differ from "market insight" when discovering new categories?
Question 5 of 6
What is the primary purpose of a company's Point of View (POV) and storytelling?
Question 6 of 6
What does the book mean by executing a "lightning strike" strategy?
Play Bigger — Full Chapter Overview
- 1Recommendation
- 2Category kings uncover and craft solutions to problems others never even notice at all.
- 3People often take a long time to change their minds. Category kings must master impeccable timing to truly succeed.
- 4You can uncover opportunities for new categories through market and tech insights.
- 5Stories can help customers grasp your business more clearly and motivate employees.
- 6Launching a new category into a market must dazzle like a bolt of lightning to capture instant attention.
Play Bigger Summary & Overview
Play Bigger (2016) details strategies you can employ to break into any market successfully. Creating a new product isn’t easy but getting people to buy it is even harder. This book shows you how to pick the right market for your product by creating it yourself and making people take notice.
Who Should Listen to Play Bigger?
- Business leaders with great ideas
- Entrepreneurs looking for new ways to market products
- People curious as to why Uber is so successful
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