Powershift audiobook cover - Transform Any Situation, Close Any Deal, and Achieve Any Outcome

Powershift

Transform Any Situation, Close Any Deal, and Achieve Any Outcome

Daymond John with Daniel Paisner

★ 4.3 / 5(114 ratings)
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Categories:
Marketing & SalesEntrepreneurship

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Mind Map

Powershift
The Powershift Concept+
Brand Building+
Personal Branding+
Strategic Influence+
Preparation & Homework+
Collaboration & Karma+
Nonverbal Communication+

Quiz — Test Your Understanding

Question 1 of 8
What is the fundamental principle of a 'powershift' according to the text?
  • A. Forcing immediate change through aggressive and dominant negotiation tactics.
  • B. Taking control of situations and creating change through long-term investments and groundwork.
  • C. Shifting financial resources rapidly from marketing to product development.
  • D. Overpowering competitors by drastically lowering product prices to capture market share.
Question 2 of 8
How did Under Armour successfully transition from selling functional products to becoming a lifestyle brand?
  • A. By undercutting the prices of generic supermarket brands to build a massive customer base.
  • B. By paying famous athletes to wear their clothes exclusively during major sporting events.
  • C. By first building credibility through making highly effective, moisture-wicking sports shirts.
  • D. By launching controversial marketing campaigns that went viral on social media.
Question 3 of 8
What key lesson about personal branding does the story of Evel Knievel illustrate?
  • A. A strong personal brand must be instantly recognizable and tied to specific values or traits.
  • B. You must legally change your name to match your brand's core message to be taken seriously.
  • C. Personal branding requires a massive financial investment in advertising and PR.
  • D. The most effective personal brands are built on controversy and defying authority.
Question 4 of 8
How did FUBU creatively use 'influencers' to open doors before the age of social media?
  • A. They sent free clothes to famous Hollywood actors to wear on the red carpet.
  • B. They paid popular hip-hop artists to mention their brand in their hit songs.
  • C. They hired high-profile fashion models to wear their clothes in trendy urban areas.
  • D. They gave free XXL-sized clothing to nightclub bouncers, who served as highly visible ambassadors.
Question 5 of 8
Why did the founders of Bombas stand out to Daymond John during their Shark Tank pitch?
  • A. They offered him a 50 percent stake in their company right away.
  • B. They brought a live demonstration that shocked the investors into making an offer.
  • C. They showed exceptional preparation by deeply researching the industry and anticipating every possible question.
  • D. They had already achieved massive sales without needing any outside investment.
Question 6 of 8
What negative consequence did FUBU face when they refused to 'break the box' for smaller retailers?
  • A. The smaller retailers sued FUBU for breach of contract.
  • B. The retailers held fire sales on unsold sizes, discounting the brand and hurting its premium reputation.
  • C. Larger retailers demanded the same treatment, causing logistical nightmares for the company.
  • D. FUBU was forced to recall all their merchandise and pay hefty shipping and restocking fees.
Question 7 of 8
According to the text's advice on body language, what is a common mistake people make regarding eye contact when addressing a group?
  • A. Looking constantly at their notes rather than the audience.
  • B. Subconsciously locking eyes exclusively with the most important person in the room.
  • C. Blinking too frequently, which signals nervousness and a lack of preparation.
  • D. Making eye contact with people in the back of the room while ignoring those in the front.
Question 8 of 8
What unique exercise does Daymond John recommend to improve awareness of your facial expressions?
  • A. Practicing your pitch in a mirror for ten minutes every morning.
  • B. Hiring a body language coach to critique your nonverbal cues during a mock interview.
  • C. Recording yourself reading the Twitter feeds of someone you dislike and someone you admire.
  • D. Watching episodes of Shark Tank on mute to study how the investors react to different pitches.

Powershift — Full Chapter Overview

Powershift Summary & Overview

Powershift (2020) is a guide to setting yourself up for success. Drawing on author Daymond John’s experience as an entrepreneur in the clothing industry and show business, it provides a host of tips, tricks, and ideas that will help you expand your influence and win others over to your cause.

Who Should Listen to Powershift?

  • Entrepreneurs at the start of their journeys
  • Hustlers looking to build a reputation
  • Dealmakers struggling to create sustainable partnerships

About the Author: Daymond John with Daniel Paisner

Daymond John is the founder and CEO of FUBU, a lifestyle brand that has racked up over $6 billion in global sales. A regular guest on ABC’s Shark Tank, he’s one of America’s most respected businessmen and consultants. John is the author of numerous bestsellers including The Power of Broke and Rise and Grind. He was also a Presidential Ambassador for Global Entrepreneurship, a position created by Barack Obama in 2014 to support young entrepreneurs.

Daniel Paisner is a New York–based journalist and author best known for his collaborative work. He has published over 60 titles, including 14 New York Times best sellers, among them The Girl in the Green Sweater with Krystyna Chiger and Last Man Down with Richard Picciotto.

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