Key Person of Influence audiobook cover - Become One of the Most Highly Valued People in Your Industry

Key Person of Influence

Become One of the Most Highly Valued People in Your Industry

Kevin Harrington, Daniel Priestley

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Key Person of Influence
The Core Concept+
Step 1: Pitch+
Step 2: Publish+
Step 3: Product+
Final Steps+

Quiz — Test Your Understanding

Question 1 of 6
According to the text, how do you know if your pitch is truly effective?
  • A. The listener politely says, 'Sounds interesting.'
  • B. It provokes a strong emotional reaction and inspires immediate action.
  • C. It guarantees immediate funding from venture capitalists.
  • D. It takes exactly three minutes to deliver flawlessly.
Question 2 of 6
What does the author mean by an entrepreneur's 'Big Game'?
  • A. The overarching mission and larger purpose that drives their activities beyond just making money.
  • B. The primary competitor they are trying to defeat in their specific industry.
  • C. The financial target they aim to hit before selling their company or retiring.
  • D. The detailed marketing strategy used to acquire their first thousand customers.
Question 3 of 6
Which of the following is NOT one of the five foundational elements of a compelling presentation pitch mentioned in the text?
  • A. Connecting the solution to your personal story.
  • B. Explicitly describing the payoff or benefits for the customer.
  • C. Providing a detailed breakdown of your financial projections.
  • D. Revealing your unique insight into how the world works.
Question 4 of 6
How should an entrepreneur react when someone challenges their pitch or says the idea won't work?
  • A. Quickly pivot to a completely new business idea to avoid further rejection.
  • B. Defend the idea aggressively to prove the listener's assumptions wrong.
  • C. Politely end the conversation, as the listener is not in their target niche.
  • D. Celebrate the response and ask questions to understand the doubt and refine the pitch.
Question 5 of 6
According to the text, what is the primary value of publishing a full-fledged book for an entrepreneur?
  • A. Generating massive passive income through high-volume book sales.
  • B. Establishing credibility and creating powerful networking opportunities.
  • C. Replacing the need for a social or presentation pitch.
  • D. Securing intellectual property rights for their unique business methodologies.
Question 6 of 6
What is the main benefit of 'productizing' your expertise instead of relying solely on consulting or direct service provision?
  • A. It removes the ceiling on your impact and earnings caused by finite personal time.
  • B. It prevents competitors from legally copying your ideas and methodologies.
  • C. It eliminates the need to offer any free content or insights to the public.
  • D. It allows you to focus exclusively on local markets rather than global ones.

Key Person of Influence — Full Chapter Overview

Key Person of Influence Summary & Overview

Key Person of Influence (2014) reveals that every industry centers around influential figures who attract opportunities and command higher earnings. It provides a roadmap for becoming one of these pivotal people and fast-tracking your way into the inner circle of your field, through a process of systematic influence-building.

Who Should Listen to Key Person of Influence?

  • Entrepreneurs seeking attention from investors, partners, or customers 
  • Freelancers and consultants who want to command premium rates
  • Ambitious professionals seeking to advance in any new field 

About the Author: Kevin Harrington, Daniel Priestley

Daniel Priestley is an entrepreneur and international speaker who built multi-million dollar businesses across Australia and the United Kingdom. He has authored several best-selling books on entrepreneurship including Oversubscribed and is the co-founder and CEO of Dent Global.

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