Hacking Sales audiobook cover - Sales hasn’t slowed down—buyers have sped up. Max Altschuler lays out a modern, tool-powered way to build pipeline, research and segment the right prospects, run measurable outbound campaigns, and close deals faster—without drowning in busywork.

Hacking Sales

Sales hasn’t slowed down—buyers have sped up. Max Altschuler lays out a modern, tool-powered way to build pipeline, research and segment the right prospects, run measurable outbound campaigns, and close deals faster—without drowning in busywork.

Max Altschuler

★ 4.0 / 5(3 ratings)
Start ListeningDownloadQR code that opens AudiobookHub on the App StoreTry free on iPhoneScan to start in 5 seconds
Categories:
Career & SuccessEntrepreneurshipMarketing & Sales

If You're Curious About These Questions...

You should listen to this audiobook

Listen to Hacking Sales — Free Audiobook

Loading player...

Key Takeaways from Hacking Sales

Learning Tools

Reinforce what you learned from Hacking Sales

Mind Map

Hacking Sales
Modern Sales Foundations & System+
Prospecting & Data Enrichment+
Targeted Outreach & Messaging+
Automation, Tools & Delegation+
Nurturing, Closing & Advanced Tactics+

Quiz — Test Your Understanding

Question 1 of 10
According to Altschuler, what is a modern seller's primary advantage in today's sales environment?
  • A. Having the most innovative product on the market.
  • B. Building a repeatable pipeline system and using tools to remove friction.
  • C. Developing high emotional intelligence to build strong personal rapport.
  • D. Hiring a top-tier management team to oversee the sales cycle.
Question 2 of 10
Why does the author advocate for using integration tools like Zapier and IFTTT?
  • A. To track the physical location and IP addresses of prospects.
  • B. To automatically generate binding legal documents for closing.
  • C. To reduce the time reps spend manually copying data between apps.
  • D. To completely replace the need for a traditional CRM system.
Question 3 of 10
When determining whether to use a top-down or bottom-up entry strategy to target a company, what should a seller primarily consider?
  • A. The prospect company's annual revenue and size.
  • B. The seller's own level of experience and seniority.
  • C. The product's intended usage and user base.
  • D. The estimated length of the overall sales cycle.
Question 4 of 10
What is the recommended first step before a sales team spends effort enriching contact data and verifying emails?
  • A. Removing duplicates by combining lists into a master spreadsheet.
  • B. Running the list through an email verification tool to check bounce rates.
  • C. Launching a small test email campaign to measure initial engagement.
  • D. Segmenting the list based on geographic location and industry.
Question 5 of 10
What is Altschuler’s core claim regarding personalization at scale in outbound messaging?
  • A. Every email must be individually written from scratch to be effective.
  • B. True personalization is impossible to scale and should be abandoned for volume.
  • C. Segmentation allows templated messages to feel tailored to specific groups.
  • D. Personalization should only be used for the most senior executives in an organization.
Question 6 of 10
While opens, clicks, and replies are important diagnostic metrics, what is the operational "north star" metric for outbound messaging?
  • A. Reply rate
  • B. Meetings set
  • C. Open rate
  • D. Total emails sent
Question 7 of 10
How does the book recommend training virtual assistants (VAs) to handle outsourced sales tasks?
  • A. Having them listen to recorded sales calls for their first month.
  • B. Sending them to professional sales bootcamps and seminars.
  • C. Creating step-by-step manuals with screenshots based on the seller's own timed execution.
  • D. Providing them with direct access to the company's financial records.
Question 8 of 10
During negotiations, what core principle does Altschuler recommend sellers follow to avoid being treated like a doormat?
  • A. Always offer a 10% discount upfront to build goodwill.
  • B. Practice reciprocity and conditioning by matching gives and gets.
  • C. Ignore the buyer's requests until they agree to the initial price.
  • D. Threaten to walk away from the deal at the first sign of pushback.
Question 9 of 10
According to the book, when is the ideal time to ask a customer for a referral?
  • A. During the initial discovery call to build your network early.
  • B. Right after the deal closes, during the "honeymoon" phase.
  • C. Six months after the product has been fully implemented.
  • D. Right before sending the final pricing proposal to leverage the deal.
Question 10 of 10
What lightweight, often-overlooked tactic is suggested as a marketing channel to stand out in crowded inboxes?
  • A. Using heavily animated GIFs in every email signature.
  • B. Using out-of-office replies to point to a useful piece of content.
  • C. Sending emails from a fake executive account to boost authority.
  • D. CCing the prospect's boss on every outbound email sequence.

Hacking Sales — Full Chapter Overview

Hacking Sales Summary & Overview

Hacking Sales is a practical playbook for modern B2B sellers who want to turn prospecting and pipeline-building into a repeatable system. Instead of relying on “old school” hustle alone, Max Altschuler shows how technology, data, and lightweight automation can remove drudgery and create a scalable outbound engine.

The book walks through the end-to-end sales workflow: defining an ideal customer profile, building targeted lists, finding and verifying contact information, researching trigger events, segmenting for personalization at scale, and running outbound email sequences with A/B testing and clear metrics. It also covers outsourcing repeatable tasks to virtual assistants, choosing CRMs and integrations, nurturing leads, preparing for discovery calls, and navigating negotiations and close—plus a grab bag of tactical “sales hacks.”

Who Should Listen to Hacking Sales?

  • SDRs/BDRs and AEs who want a step-by-step outbound system they can measure and improve
  • Founders and early sales hires building pipeline and process with limited time and resources
  • Sales leaders modernizing a team’s prospecting stack, list quality, and outreach cadence

About the Author: Max Altschuler

Max Altschuler is the founder and CEO of Sales Hacker, Inc. He was the first sales hire at Udemy and built the process that scaled the instructor side of its marketplace. He later served as VP of Business Development at AttorneyFee (acquired by LegalZoom) and has worked across SaaS, marketplace, and ad tech teams, focusing on sales efficiency through technology and process.

🎧
Listen in the AppOffline playback & background play
Get App