Simple Numbers, Straight Talk, Big Profits! audiobook cover - Four Keys to Unlock Your Business Potential

Simple Numbers, Straight Talk, Big Profits!

Four Keys to Unlock Your Business Potential

Greg Crabtree and Beverly Blair Harzog

4.3 / 5(37 ratings)

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Simple Numbers, Straight Talk, Big Profits!
Core Philosophy+
Owner's Compensation+
Navigating the Black Hole+
Labor Costs & Salary Cap+
Labor Productivity+
Four Forces of Cash Flow+
Capital & Debt Management+
Monitoring & Forecasting+

Quiz — Test Your Understanding

Question 1 of 10
What does the book identify as a common yet flawed strategy for small businesses?
  • A. Focusing primarily on maximizing revenue and sales
  • B. Relying too heavily on venture capital funding
  • C. Paying employees above-market wages to retain talent
  • D. Reinvesting all profits back into the company
Question 2 of 10
Why is it crucial for business owners to pay themselves a correct market wage?
  • A. It is a strict legal requirement for all registered LLCs and sole proprietorships.
  • B. Underpaying artificially inflates pre-tax profits, distorting key metrics and potentially lowering the firm's market value.
  • C. It ensures that the business can secure bank loans and venture capital more easily.
  • D. It prevents the business from falling into the 'black hole' of capital shortage.
Question 3 of 10
What defines the business 'black hole' described in the text?
  • A. A period where tax liabilities temporarily exceed the company's gross profits.
  • B. A phase when a firm's revenue surpasses $1 million, requiring more staff but lacking the capital to pay them.
  • C. The initial startup phase where the company is operating entirely on borrowed money.
  • D. A sudden drop in labor productivity due to rapid and unmanaged expansion.
Question 4 of 10
What target for pre-tax profitability should businesses aim for to successfully navigate growth?
  • A. 5 to 8 percent
  • B. 10 to 15 percent
  • C. 20 to 25 percent
  • D. 30 to 40 percent
Question 5 of 10
How does the book recommend calculating labor productivity?
  • A. Total revenue divided by the number of employees
  • B. Gross profits divided by dollars spent on labor
  • C. Net income multiplied by total labor hours
  • D. Operating budget minus total labor costs
Question 6 of 10
According to the four forces of cash flow, what should be prioritized FIRST?
  • A. Paying down business debt
  • B. Distributing profits to the owner
  • C. Reaching the Core Capital Target (CCT)
  • D. Putting money aside to pay taxes
Question 7 of 10
What is the recommended rule of thumb for calculating a company's Core Capital Target (CCT)?
  • A. Six months of payroll expenses
  • B. Two months of operating expenses
  • C. Ten percent of projected annual revenue
  • D. One year of tax liabilities
Question 8 of 10
What alternative does the book suggest instead of taking on debt or venture capital when starting out?
  • A. Utilizing 'sweat equity' by living on savings and temporarily paying yourself a below-market wage
  • B. Applying for federal business grants specifically designed for S-corporations
  • C. Crowdfunding the initial capital requirements from future customers
  • D. Liquidating personal assets such as homes or retirement accounts
Question 9 of 10
For a new business, which metric is considered an existential matter and should be monitored on a daily basis?
  • A. Labor productivity
  • B. Accounts receivable
  • C. Cash balance
  • D. Gross profit margin
Question 10 of 10
What is the primary advantage of a 'rolling' profit-and-loss (P&L) statement over an ordinary one?
  • A. It calculates the exact amount of taxes owed for the current fiscal year.
  • B. It focuses on just the last 12 months to help reveal long-term trends.
  • C. It automatically adjusts for inflation and market fluctuations.
  • D. It separates owner distributions from standard employee payroll.

Simple Numbers, Straight Talk, Big Profits! — Full Chapter Overview

Simple Numbers, Straight Talk, Big Profits! Summary & Overview

Simple Numbers, Straight Talk, Big Profits! (2011) outlines the essential, interconnected elements you need to know that affect your company’s longevity and growth. Through a series of simple steps, you can create a more productive workplace to ultimately boost performance and build greater wealth.

Who Should Listen to Simple Numbers, Straight Talk, Big Profits!?

  • Entrepreneurs thinking about starting a new business
  • Business leaders working for companies in an early growth phase
  • Start-up founders

About the Author: Greg Crabtree and Beverly Blair Harzog

Greg Crabtree co-founded a certified public accounting firm that advises and assists entrepreneurs.

Beverly Blair Harzog is a credit card and debt expert, and a prominent public advocate in the area of personal debt and lending.

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