How to Start a Start-up audiobook cover - The Silicon Valley Playbook for Entrepreneurs

How to Start a Start-up

The Silicon Valley Playbook for Entrepreneurs

ThinkApps

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How to Start a Start-up
Solid Foundations+
Hiring Strategy+
Customer Experience+
Acquisition & Sales+
Pitching & Funding+
Tracking Growth+

Quiz — Test Your Understanding

Question 1 of 7
Why does the book recommend that a start-up have multiple founders?
  • A. To evenly distribute the initial financial burden of launching the company.
  • B. To present a larger, more impressive team to potential early-stage investors.
  • C. To combine multiple skill sets into the foundation and compensate for each other's weaknesses.
  • D. To allow one founder to focus entirely on hiring while the other builds the product.
Question 2 of 7
According to former executive Keith Rabois, what is the most effective way for founders to delegate projects to employees?
  • A. Provide step-by-step instructions and monitor them closely to avoid costly mistakes.
  • B. Allow employees to take the initiative and innovate without micromanaging them.
  • C. Assign them a specific task and require daily progress reports to ensure quality.
  • D. Only delegate administrative tasks while keeping creative decisions among the founders.
Question 3 of 7
What type of employee should a start-up look for when making its very first hires?
  • A. Highly specialized experts who can focus entirely on one single technical task.
  • B. Inexpensive interns who can handle administrative duties to save the company money.
  • C. Experienced executives who have previously managed large corporate teams.
  • D. Passionate all-rounders who are comfortable managing a wide variety of tasks.
Question 4 of 7
How did the start-up Wufoo ensure its software development team understood and responded to customer needs?
  • A. By hiring a dedicated market research team to conduct monthly customer surveys.
  • B. By having developers spend 30 percent of their week interacting directly with customers having problems.
  • C. By requiring developers to attend large tech conferences to observe overarching industry trends.
  • D. By tracking user clicks on their homepage's cartoon dinosaur feature to analyze behavior.
Question 5 of 7
When attending conferences to find potential customers, what strategy does the book recommend?
  • A. Attend the largest conferences possible to maximize your overall reach and visibility.
  • B. Give prospects an exhaustive, detailed account of every feature your product offers.
  • C. Focus on smaller, relevant conferences where you can listen to customers and make personal connections.
  • D. Wait for potential customers to approach your booth rather than actively seeking them out.
Question 6 of 7
According to the text, what are the three essential components of a perfect pitch to investors?
  • A. Your product, the market size, and your growth rate.
  • B. Your founding team's resumes, your profit margins, and your marketing budget.
  • C. Your competitive advantage, your product's technical specs, and your exit strategy.
  • D. Your customer retention curve, your hiring plan, and your product design.
Question 7 of 7
What does it mean if your start-up's user retention curve keeps plummeting without flattening out?
  • A. You are ready to start implementing aggressive growth and marketing tactics.
  • B. You are acquiring too many users too quickly and need to scale back your servers.
  • C. You need to work on achieving a better product-market fit.
  • D. You should immediately seek additional funding from investors to sustain operations.

How to Start a Start-up — Full Chapter Overview

How to Start a Start-up Summary & Overview

How to Start a Start-up (2015) is a practical guide to founding your own company. From pitching for funding to hiring employees, these blinks offer tips, strategies and insights about the first steps a start-up should take to forge a path toward solid, sustainable growth.

Who Should Listen to How to Start a Start-up?

  • Budding entrepreneurs
  • Business students thinking about their options after completing their degree
  • Anyone interested in what goes on behind the scenes at start-ups

About the Author: ThinkApps

ThinkApps, based in San Francisco, is a company dedicated to helping their clients build stunning web, mobile and wearable device apps. They’re passionate about supporting top Silicon Valley start-ups and innovative enterprise companies, and are responsible for apps used by millions of users, such as PicPlayPost.

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