Make Your Mark audiobook cover - The Creative’s Guide to Building a Business with Impact

Make Your Mark

The Creative’s Guide to Building a Business with Impact

Jocelyn K. Glei

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Categories:
CreativityEntrepreneurship

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Make Your Mark
Purpose & Foundation+
Operations & Flexibility+
Product Development+
Customer Community & Brand+
Team Transparency+
Leadership & Communication+

Quiz — Test Your Understanding

Question 1 of 8
What is the fundamental purpose of every successful business, according to the text?
  • A. To offer the cheapest service available in the market.
  • B. To continually add new and unique features to outpace competitors.
  • C. To make society a better place by answering a specific need.
  • D. To generate the highest possible run rate within the first six months.
Question 2 of 8
What is a key characteristic of a 'Responsive Operating System' (OS) in a company?
  • A. Acquiring large amounts of assets to secure and maintain market position.
  • B. A lean structure that ingrains flexibility and a high tolerance for risk.
  • C. A focus on systematically limiting risk as the company grows larger.
  • D. Utilizing large teams to ensure all potential risks are thoroughly analyzed.
Question 3 of 8
What approach did the successful men's clothing company Bonobos take when starting out?
  • A. They launched a comprehensive wardrobe line to appeal to a wide demographic.
  • B. They focused all their efforts on creating just one type of pants that fit well.
  • C. They relied entirely on a viral marketing campaign to sell standard industry clothing.
  • D. They offered highly customizable clothing options to stand out from competitors.
Question 4 of 8
How does the text suggest entrepreneurs should view the initial version of their product?
  • A. As a finished masterpiece that requires a massive marketing push.
  • B. As an imperfect starting point that requires customer feedback and testing to improve.
  • C. As a closely guarded secret that should not be shared until it is flawless.
  • D. As a scalable prototype that must immediately generate profit to be considered viable.
Question 5 of 8
According to the book, what is an effective, though seemingly counterintuitive, way to recruit your first users and build a fanatic following?
  • A. Relying entirely on automated, scalable business practices to reach the masses.
  • B. Focusing on going viral by releasing controversial statements online.
  • C. Going out of your way to do things for early customers that are not scalable.
  • D. Charging premium prices to create a sense of exclusivity among early adopters.
Question 6 of 8
Why is a brand's image considered impossible to fully control in the modern era?
  • A. Because modern media volatility means a single bad customer experience can easily be propagated online.
  • B. Because competitors constantly steal and repurpose the brand stories of successful startups.
  • C. Because modern consumers are no longer interested in a company's environmental or social impact.
  • D. Because storytelling has become an outdated and ineffective marketing strategy.
Question 7 of 8
Why does the social network managing service Buffer make every team member's emails available to the whole team?
  • A. To strictly monitor employee productivity and time management.
  • B. To ensure that no employee is secretly working for a competitor.
  • C. To increase trust, drive innovation, and encourage honest feedback.
  • D. To eliminate the need for weekly team meetings and status reports.
Question 8 of 8
How does the text redefine the role of a manager or leader in a creative business?
  • A. As an authoritative figure whose main job is to delegate unwanted tasks.
  • B. As a visionary who must isolate themselves to focus solely on the big picture.
  • C. As a servant whose primary goal is to help their team members reach their potential.
  • D. As a strict enforcer of company rules and operational systems.

Make Your Mark — Full Chapter Overview

Make Your Mark Summary & Overview

Make Your Mark features the wisdom and tips of 21 of the most successful entrepreneurs and creatives of the last few years. These artists, coders, developers and writers share the secrets and ideas that have helped them take their respective markets by storm.

Who Should Listen to Make Your Mark?

  • People working in the creative industry
  • Anyone looking to turn their creative skills into a business
  • Leaders, managers and CEOs

About the Author: Jocelyn K. Glei

Jocelyn K. Glei is the editor in chief of 99U, an organization devoted to giving creatives a grounding in the skills that don’t get taught at school, but which are essential for making ideas a reality. In addition, she has edited 99U’s previous publications, Manage Your Day-to-Day and Maximize Your Potential.

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