What will I learn about: why selling is not just a business function, but an essential life skill necessary for persuading others and achieving success in all areas of life?

Discover why selling is not just a business function, but an essential life skill necessary for persuading others and achieving success in all areas of life.

What will I learn about: build unwavering conviction in your offer, ensuring you are completely sold on its value before trying to persuade anyone else?

Learn how to build unwavering conviction in your offer, ensuring you are completely sold on its value before trying to persuade anyone else.

What will I learn about: the counterintuitive power of always agreeing with your client to quickly build rapport and make them receptive to your suggestions?

Understand the counterintuitive power of always agreeing with your client to quickly build rapport and make them receptive to your suggestions.

What will I learn about: the crucial skill of directness by explicitly asking for the sale, rather than relying on friendliness and waiting for the customer to volunteer?

Master the crucial skill of directness by explicitly asking for the sale, rather than relying on friendliness and waiting for the customer to volunteer.

What will I learn about: how embracing rejection and taking massive, almost unreasonable levels of action will generate a powerful tide of new sales opportunities?

Find out how embracing rejection and taking massive, almost unreasonable levels of action will generate a powerful tide of new sales opportunities.

Sell Or Be Sold

How to Get Your Way in Business and in Life

Grant Cardone

★ 4.2 / 5(244 ratings)

Start ListeningDownload QR code that opens AudiobookHub on the App Store

Try free on iPhoneScan to start in 5 seconds

Categories:

Money & Investments Entrepreneurship Personal Development Marketing & Sales Career & Success

If You're Curious About These Questions...

You should listen to this audiobook

💡Did you know that regardless of your job title, you are in sales every single day of your life?
💡What’s the secret to becoming so sold on your own ideas that others find it impossible to say no to you?
💡Have you ever wondered why some of the most successful people in the world treat every conversation like a high-stakes negotiation?

Listen to Sell Or Be Sold — Free Audiobook

Loading player...

Key Takeaways from Sell Or Be Sold

✓Discover why selling is not just a business function, but an essential life skill necessary for persuading others and achieving success in all areas of life.
✓Learn how to build unwavering conviction in your offer, ensuring you are completely sold on its value before trying to persuade anyone else.
✓Understand the counterintuitive power of always agreeing with your client to quickly build rapport and make them receptive to your suggestions.
✓Master the crucial skill of directness by explicitly asking for the sale, rather than relying on friendliness and waiting for the customer to volunteer.
✓Find out how embracing rejection and taking massive, almost unreasonable levels of action will generate a powerful tide of new sales opportunities.

Learning Tools

Reinforce what you learned from Sell Or Be Sold

Mind Map

Sell Or Be Sold

Selling as a Life Skill+

The Ten Sales Commandments+

Traits of an Excellent Salesperson+

The Ultimate Sales Process+

Overcoming Selling Obstacles+

Quiz — Test Your Understanding

Question 1 of 7

What is the fundamental premise of 'Sell Or Be Sold' regarding the skill of selling?

A. It is a highly specialized skill reserved exclusively for business and commerce.
B. It is an essential life skill used to persuade and influence decisions in all areas of life.
C. It relies heavily on aggressive tactics to ensure financial stability.
D. It is a natural talent that cannot be learned by those outside the sales industry.

Question 2 of 7

According to the Sixth Commandment of sales, how should a salesperson handle a situation where the client is wrong?

A. Politely correct the client immediately to establish expertise.
B. Ignore the client's statement and pivot to the product's features.
C. Challenge the client's perspective to demonstrate the product's true value.
D. Find a way to agree with the client first to build rapport before steering the conversation.

Question 3 of 7

What does the Ninth Commandment, 'Assume the sale,' suggest salespeople should do to close a deal?

A. Use confident statements that guide the client toward closing without giving them room to say no.
B. Assume the customer will buy eventually and wait patiently for them to initiate the close.
C. Ask the customer open-ended questions about whether they feel ready to purchase.
D. Assume the customer knows the price and skip the formal proposal step.

Question 4 of 7

How do excellent salespeople view the issue of 'price' during a sale?

A. As the primary barrier that can only be overcome through discounts and price-matching.
B. As a fixed metric that should never be discussed until the very end of the negotiation.
C. As a minor hurdle compared to the real challenge of building the customer's confidence in the product.
D. As the sole determining factor in whether a customer will ultimately say yes or no.

Question 5 of 7

What is the recommended approach for the first step of the ultimate sales process (Greeting the customer)?

A. Engage in deep small talk to build a personal friendship before discussing business.
B. Greet the customer briefly and take a direct approach that quickly gets to the point.
C. Immediately present a proposal with quotes and terms to save time.
D. Ask probing questions about their budget before formally introducing yourself.

Question 6 of 7

When facing intense market competition, what strategy does the book recommend instead of engaging in price cuts?

A. Badmouthing the competitors to highlight your product's superiority.
B. Exiting the market temporarily until the competition decreases.
C. Matching the competitors' prices exactly to level the playing field.
D. Standing out by offering exceptional products, stellar service, and a unique personality.

Question 7 of 7

How should a salesperson react to losing a deal to a competitor?

A. Cut all ties with the prospect to focus entirely on new leads.
B. Take a step back to analyze the situation and seek constructive feedback from the prospect.
C. Send an aggressive pitch to make the prospect reconsider their choice.
D. Blame the company's pricing structure for the lost opportunity.

Sell Or Be Sold — Full Chapter Overview

1Recommendation
2Selling is a life skill
3The Sales Ten Commandments
4The making of an excellent salesperson
5The definitive sales process
6Best ways to overcome selling obstacles

Sell Or Be Sold Summary & Overview

Sell Or Be Sold (2011) delves into the concept that everyone is involved in sales, regardless of their profession. It outlines strategies and mindsets that can transform both seasoned sales professionals and everyday individuals into persuasive communicators and successful negotiators.

Who Should Listen to Sell Or Be Sold?

Aspiring sales professionals seeking career enhancement strategies
Entrepreneurs looking to boost confidence in business negotiations
All those interested in mastering persuasive communication techniques

About the Author: Grant Cardone

Grant Cardone is a renowned sales trainer, speaker, and entrepreneur. He is widely recognized for his expertise in sales and business strategy, and he has published several best-selling books, including The 10X Rule and If You’re Not First, You’re Last.

Sell Or Be Sold

If You're Curious About These Questions...

Listen to Sell Or Be Sold — Free Audiobook

Key Takeaways from Sell Or Be Sold

Learning Tools

Mind Map

Quiz — Test Your Understanding

Sell Or Be Sold — Full Chapter Overview

Sell Or Be Sold Summary & Overview

Who Should Listen to Sell Or Be Sold?

About the Author: Grant Cardone

Books Similar to Sell Or Be Sold