21 Days to a Big Idea audiobook cover - Creating Breakthrough Business Concepts

21 Days to a Big Idea

Creating Breakthrough Business Concepts

Bryan Mattimore

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Categories:
CreativityMotivation & InspirationEntrepreneurship

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21 Days to a Big Idea
Creativity in Business+
Brainstorming Power+
Solving Everyday Annoyances+
Repurposing Technology+
Playful & Rational Synergy+
The 'And' Technique+
Mining Internet Trends+
The Billboarding Technique+
Collaborative Ideation+

Quiz — Test Your Understanding

Question 1 of 7
According to the text, why might a non-specialist be in a better position to kick-start innovation in a specific industry than an expert?
  • A. Non-specialists have more time to brainstorm 30 to 50 ideas a day.
  • B. Experts are often too set in their ways to see new opportunities.
  • C. Non-specialists are less concerned about internal criticism.
  • D. Experts tend to focus only on technical challenges rather than financial rewards.
Question 2 of 7
What 'mantra' does the author suggest using throughout your day to help identify potential business ideas?
  • A. 'How can I combine these two things?'
  • B. 'What do I wish I could do?'
  • C. 'What is the problem?'
  • D. 'How can I make this faster?'
Question 3 of 7
How does the author view the practice of borrowing bits and pieces of other people's ideas?
  • A. It is legally risky but can lead to the fastest financial rewards.
  • B. It usually results in unoriginal products that fail to capture market attention.
  • C. It is a useful stepping stone, but true innovation requires entirely original concepts.
  • D. It has the potential to be groundbreaking when existing technology is applied in new ways.
Question 4 of 7
What did George Land's NASA creativity test reveal about human creativity over time?
  • A. Creativity steadily increases as children develop rational problem-solving skills.
  • B. Nearly 100 percent of five-year-olds showed high creativity, but it dropped significantly as they aged.
  • C. Adults who make 'wishes' score significantly higher on creativity tests than teenagers.
  • D. Technical knowledge directly correlates with a decrease in imaginative thinking.
Question 5 of 7
How does the 'and' technique help generate new business ideas quickly?
  • A. By combining two seemingly unrelated words to spark an original concept.
  • B. By adding a secondary product to an already successful business model.
  • C. By merging the rational, adult mind with a childlike wish.
  • D. By pairing an everyday annoyance with an existing technological solution.
Question 6 of 7
Once you have identified a topical trend on the internet, what is the recommended next step to turn it into a business idea?
  • A. Apply the 'and' technique by combining the trend with a random noun.
  • B. Create a billboard slogan that highlights the trend's primary benefit.
  • C. Ask the six simple questions: who, what, when, where, why, and how.
  • D. Investigate whether the trend was developed by an industry specialist or a novice.
Question 7 of 7
What is the final step of the 'billboarding' technique?
  • A. Identifying the problem your product solves for customers.
  • B. Listing all the pragmatic and creative benefits of your product.
  • C. Picking the strongest plus point and creating a catchy phrase to sell it.
  • D. Testing the product's slogan on a group of playful, creative individuals.

21 Days to a Big Idea — Full Chapter Overview

21 Days to a Big Idea Summary & Overview

21 Days to a Big Idea (2015) is your guide to rekindling playful creativity and discovering the countless bright ideas your brain is capable of producing. These blinks share the secrets behind simple yet effective techniques to get your creative juices flowing, and provide helpful tips for turning your wild ideas into a viable business.

Who Should Listen to 21 Days to a Big Idea?

  • Entrepreneurs who feel stuck in a creative block
  • Product developers seeking simple creative techniques to incorporate into their routines
  • Business-savvy readers looking for inspiration for a new project

About the Author: Bryan Mattimore

Bryan Mattimore is an innovation specialist and founder of his own company, Growth Engine, based in Connecticut. Mattimore has fostered creativity as a session leader for organizations and an advisor for major companies, including Ford, Unilever and Pepsi. He’s also the creator of Bright Ideas, a game designed to help us train our creativity.

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