If You're Curious About These Questions...
You should listen to this audiobook
- What if you could turn a lifelong dream of space travel into a multi-billion dollar business reality?
- Have you ever wondered how one of the world’s most famous entrepreneurs navigated the shift to the digital age without losing his signature 'Virgin' spark?
- What’s the secret to staying relevant and disruptive in business for over five decades, even when the stakes are higher than ever?
Listen to Finding My Virginity — Free Audiobook
Key Takeaways from Finding My Virginity
- Learn how to defeat established industry giants by combining superior customer service with fun, cheeky marketing, just as Virgin Atlantic did against British Airways.
- Discover how to successfully disrupt a market by identifying widespread customer frustrations, like locked-in contracts, and offering flexible, transparent alternatives.
- Understand the strategy of entering industries where consumers have accepted overpriced, poor-quality service as the norm, and revolutionizing them with better experiences.
- Find out how to overcome disastrous setbacks during a business launch by keeping your team enthusiastic and focused on community promotion while you rebuild.
- Explore how private innovation and a relentless commitment to modernization can successfully transform and revitalize stagnant, government-run public services.
Learning Tools
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Finding My Virginity — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Virgin Atlantic’s battle against British Airways showcases Richard Branson’s remarkable, resilient, strategic resourcefulness throughout.
Chapter 3: Virgin Mobile quickly succeeded by disrupting cell phone markets with an innovative pay-as-you-go plan for customers.
Chapter 4: Virgin Active aimed to improve overpriced gyms, but it encountered a disastrously difficult start initially.
Chapter 5: Virgin Trains has clearly demonstrated privatization’s benefits for UK public transportation networks.
Chapter 6: Virgin Unite convened an extraordinary group to help make the world a better place together.
Chapter 7: Virgin America battled fiercely to become one of the world’s best airlines, and its sale proved heartbreaking.
Chapter 8: Virgin Media carried the brand into people’s homes as never before.
Chapter 9: Virgin Money has proved a great and natural addition to the Virgin Group.
Chapter 10: Virgin Galactic is a project close to Richard Branson’s heart, yet was nearly undone by a tragic accident.
Chapter 11: Branson aims to take customers into space soon, and his motivation isn’t ego-driven at all.
Chapter 12: Branson is equally excited about Virgin StartUp loans and building a worldwide broadband network.
Chapter 13: Branson isn’t afraid to speak out on political issues, especially when the consequences are dire.
Finding My Virginity Summary & Overview
Finding My Virginity (2017) is the long-awaited sequel to Richard Branson’s first autobiography, Losing My Virginity. It picks up right where the earlier book left off, at the start of a new century with the digital marketplace opening up and an array of new business possibilities presenting themselves, including the opportunity to launch a company to take people into space.
"This is a remarkable book-in-blinks with both insight and inspiration.” – Sophie, Blinkist user, Kenya
Who Should Listen to Finding My Virginity?
- Entrepreneurs
- Activists
- Readers interested in a remarkable life story
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