Blue Ocean Shift audiobook cover - Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift

Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim and Renée Mauborgne

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Key Takeaways from Blue Ocean Shift

Learning Tools

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Mind Map

Blue Ocean Shift
Core Concept
Red Oceans
Blue Oceans
The Shift
Market Creation Theory
Disruptive Innovation
Non-disruptive Creation
Redefining Existing Problems
Three Key Components
1. Blue Ocean Perspective
2. Humanness
3. Market-Creating Tools
Implementation
Build the Team
Host a Blue Ocean Fair

Quiz — Test Your Understanding

Question 1 of 10
What defines a 'blue ocean' strategy compared to traditional business strategies?

Blue Ocean Shift — Full Chapter Overview

Blue Ocean Shift Summary & Overview

Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.

Who Should Listen to Blue Ocean Shift?

  • Entrepreneurs, managers, CEOs and business leaders
  • Small business owners
  • Business scholars and theorists of competition and market strategy

About the Author: W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They co-wrote the 2004 international bestseller Blue Ocean Strategy. In addition to receiving numerous awards, they were also listed by Thinkers50 among the top three management gurus in the world.

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