Build for Tomorrow audiobook cover - An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career

Build for Tomorrow

An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career

Jason Feifer

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Key Takeaways from Build for Tomorrow

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Mind Map

Build for Tomorrow
Core Premise+
Phase 1: Panic+
Phase 2: Adaptation+
Phase 3: New Normal+
Phase 4: Wouldn't Go Back+

Quiz — Test Your Understanding

Question 1 of 7
What are the four phases of change outlined in Jason Feifer's framework?
  • A. Denial, Anger, Bargaining, Acceptance
  • B. Resistance, Exploration, Integration, Celebration
  • C. Panic, Adaptation, New Normal, Wouldn't Go Back
  • D. Fear, Strategy, Execution, Reflection
Question 2 of 7
According to the book, why do people typically experience panic when faced with sudden change?
  • A. They are overwhelmed by the number of new skills they have to learn.
  • B. They focus too much on what they are losing and tend to extrapolate that loss into other areas.
  • C. They lack the financial resources to adapt to new technologies or environments.
  • D. They listen to pessimistic opinions from their peers and media.
Question 3 of 7
How did composer John Philip Sousa eventually overcome his panic regarding the invention of the phonograph and radio?
  • A. He successfully lobbied the government to ban unauthorized recordings of live performances.
  • B. He transitioned into becoming a radio broadcaster himself to maintain his fame.
  • C. He focused entirely on writing sheet music instead of performing live.
  • D. He realized he was gaining a powerful new means of distribution and was still making money.
Question 4 of 7
What is the key difference between your 'why' and your 'what' when navigating a major life or career shift?
  • A. Your 'why' is your core, unchanging purpose, while your 'what' changes based on available resources and opportunities.
  • B. Your 'why' is the financial motivation for your business, while your 'what' is the physical product you sell.
  • C. Your 'why' constantly evolves as you grow, but your 'what' remains the stable foundation of your identity.
  • D. Your 'why' is defined by your customers' needs, while your 'what' is defined by your competitors' actions.
Question 5 of 7
Why did Sam Calagione, founder of Dogfish Head Craft Brewery, intentionally cap the sales of his highly successful 60 Minute IPA?
  • A. He was experiencing supply chain issues and couldn't source enough ingredients to meet demand.
  • B. He wanted to artificially drive up the price by creating scarcity in the market.
  • C. He wanted to initiate change before public taste shifted, avoiding being pigeonholed as an IPA-only brand.
  • D. He was forced by industry regulations to limit the production of high-alcohol beverages.
Question 6 of 7
What technique does the author recommend to help ease the psychological transition into the 'New Normal'?
  • A. Completely sever ties with past routines to force yourself to embrace the new reality.
  • B. Build a 'Bridge of Familiarity' by incorporating a comforting element from the past into the new experience.
  • C. Adopt a 'Fake It Till You Make It' mindset to trick your brain into accepting the change.
  • D. Rely strictly on data and logic to convince yourself that the new way is objectively better.
Question 7 of 7
Why did competitors fail to successfully copy the Square Reader, despite replicating the technology?
  • A. They couldn't replicate the patented hardware design of the tiny card reader.
  • B. They launched their products during an economic downturn when small businesses weren't spending money.
  • C. They failed to figure out the 'but really' of the product, missing the crucial 1 percent involving industry relationships and lowered fees.
  • D. They lacked the massive marketing budget that Square had already established.

Build for Tomorrow — Full Chapter Overview

Build for Tomorrow Summary & Overview

Build for Tomorrow (2022) is an action plan detailing how to navigate the four phases of change: Panic, Adaptation, New Normal, and Wouldn't Go Back. It details stories of dramatic changes in the past that brought us the things we enjoy today, as well as lessons learned from various entrepreneurs who lived through monumental changes and emerged successful.

Who Should Listen to Build for Tomorrow?

  • Aspiring entrepreneurs
  • Entrepreneurial giants looking to innovate
  • Anyone facing a scary change

About the Author: Jason Feifer

Jason Feifer is the editor in chief of the American business magazine Entrepreneur and host of the podcasts Build for Tomorrow and Problem Solvers. He’s also taught his change adaptation techniques at companies like Microsoft, Chipotle, and Pfizer.

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