Start-up of You audiobook cover - Adapt to the Future, Invest in Yourself, and Transform Your Career

Start-up of You

Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman and Ben Casnocha

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Key Takeaways from Start-up of You

Learning Tools

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Mind Map

Start-up of You
Mindset & Adaptability
The Broken Escalator
Permanent Beta
Competitive Advantage
Assets
Aspirations
Market Realities
Hypothesis Testing
ABZ Planning
Plan A
Plan B
Plan Z
Breakout Opportunities & Risk
Seizing Opportunities
Intelligent Risk-Taking
Building & Leveraging Networks
Relationship Building
Network Structure
Serendipity
Network Intelligence

Quiz — Test Your Understanding

Question 1 of 8
According to the authors, what does it mean to consider yourself in 'permanent beta'?

Start-up of You — Full Chapter Overview

Start-up of You Summary & Overview

The Start-Up of You (2012) is a guide to how you can leverage strategies used by start-ups in your own career: being adaptable, building relationships and pursuing breakout opportunities.

In a world where entire industries are being ravaged by global competition and traditional career paths are fast becoming dead-ends, everyone needs to hustle like an entrepreneur.

Who Should Listen to Start-up of You?

  • Anyone who wants to understand what the right career is for them and how to achieve it
  • Professionals who are considering a career or industry change
  • Professionals who want to leverage their network more effectively

About the Author: Reid Hoffman and Ben Casnocha

Reid Hoffman is an American entrepreneur, venture capitalist and author. He has either invested in or worked for a number of high-profile companies, including PayPal, Zynga and Facebook, but is perhaps best known for being the co-founder and chairman of LinkedIn.

Ben Casnocha is an American entrepreneur and author. He founded his first company at 12 and at 18 was named one of America’s best young entrepreneurs by BusinessWeek.

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