Crushing it! audiobook cover - How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.

Crushing it!

How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.

Gary Vaynerchuk

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Categories:
EntrepreneurshipMarketing & Sales

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Crushing it!
The New Era of Success+
Seven Core Principles+
Content Strategy+
Platform Tactics+
Actionable Growth+

Quiz — Test Your Understanding

Question 1 of 10
According to the book, what is the primary reason the barriers to success for entrepreneurs and content producers have been largely destroyed?
  • A. The creation of highly affordable professional video equipment.
  • B. The elimination of traditional industry gatekeepers by the internet and social media.
  • C. The decline of traditional business schools and university degrees.
  • D. The massive increase in venture capital funding for personal brands.
Question 2 of 10
What does the text suggest about the audience size required to start monetizing a personal brand?
  • A. You need at least 1 million subscribers to make any meaningful income.
  • B. Monetization is only possible if you already have a physical product to sell.
  • C. Even with a relatively small following, such as 1,000 engaged followers, you can earn a solid side income.
  • D. You must be officially verified on all major platforms before brands will pay for posts.
Question 3 of 10
Which of the following best describes the principle of 'intent' as explained by Gary Vaynerchuk?
  • A. Focusing strictly on maximizing your short-term profit margins.
  • B. Creating highly polished, heavily edited content to look professional.
  • C. Being driven by altruism, providing value, and helping others.
  • D. Setting rigid long-term financial goals and never deviating from them.
Question 4 of 10
What is the author's primary advice for people who feel they aren't enough of an expert to create engaging social media content?
  • A. Wait until you have mastered your niche before posting anything.
  • B. Hire a professional agency or ghostwriter to create your content.
  • C. Focus on documenting your journey and learning process instead of creating unique content.
  • D. Stick to writing text-based blog posts rather than making videos.
Question 5 of 10
Why does the author consider Snapchat a great 'training ground' for marketers despite its lack of discoverability features like hashtags?
  • A. It forces users to buy paid advertisements to get noticed.
  • B. It requires marketers to provide genuine value and show their personality to retain an audience.
  • C. Its algorithm automatically promotes new accounts to the front page.
  • D. It restricts videos to 10 seconds, forcing concise sales pitches.
Question 6 of 10
What makes Twitter particularly effective for getting noticed by a specific target audience or by influencers?
  • A. The ability to post long-form articles directly on the feed.
  • B. Its strict limits on how many times a user can post per day, reducing spam.
  • C. The retweet function and the social acceptability of posting dozens of times a day.
  • D. The ephemeral nature of tweets that disappear after 24 hours.
Question 7 of 10
According to the text, what is Facebook's greatest advantage from a business perspective?
  • A. It is the only platform that allows live broadcasting from mobile devices.
  • B. It caters exclusively to a younger demographic that is ready to spend money.
  • C. Its unmatched flexibility for various content types and its incredibly rich ad targeting.
  • D. Its strict chronological feed that guarantees followers see every post.
Question 8 of 10
How did the introduction of the 'Stories' function improve Instagram for personal branding?
  • A. It allowed users to completely bypass the platform's advertising fees.
  • B. It provided a perfect balance between highly curated, polished photos and authentic, ephemeral moments.
  • C. It created a way to permanently categorize content using highly specific hashtags.
  • D. It replaced the need for direct messaging potential customers.
Question 9 of 10
What does the author identify as a rapidly opening, uncrowded platform for spoken-word media?
  • A. Long-form investigative journalism podcasts.
  • B. Audio-only YouTube videos.
  • C. Short flash briefings on digital assistants like Amazon's Alexa or Google Assistant.
  • D. Live radio broadcasts on local syndicated stations.
Question 10 of 10
When reaching out to influencers through direct messages for collaborations or advice, what actionable advice does the author give?
  • A. Always offer something of real value in return, even if it's a trade of skills or products.
  • B. Send the exact same copy-pasted message to hundreds of influencers to save time.
  • C. Ask for a small financial loan to prove they are invested in your mutual success.
  • D. Demand that they share your content before you introduce yourself.

Crushing it! — Full Chapter Overview

Crushing it! Summary & Overview

Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.

Who Should Listen to Crushing it!?

  • Aspiring or established entrepreneurs ready to take their business to the next level
  • Employees who want to increase their professional opportunities
  • People who recognize the game-changing nature of digital and social media

About the Author: Gary Vaynerchuk

Gary Vaynerchuk is an entrepreneur and venture capitalist who has built a successful career around his personal brand and his mastery of social and digital media. First known for growing his family’s wine business, he now runs VaynerMedia, a social and digital agency. He has written several books, including Crush It! and The Thank You Economy.

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