Million Dollar Micro Business	 audiobook cover - How to Turn Your Expertise Into a Digital Online Course

Million Dollar Micro Business

How to Turn Your Expertise Into a Digital Online Course

Tina Tower

4.3 / 5(83 ratings)

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Million Dollar Micro Business
Topic Selection+
Audience & Persona+
Course Structure+
Community Building+
Production Setup+
Marketing & Hosting+
Mindset & Pricing+

Quiz — Test Your Understanding

Question 1 of 8
What does the author identify as a major recipe for failure when creating your first online course?
  • A. Lacking expensive recording equipment
  • B. Perfectionism and spending months tweaking the course
  • C. Not having a large social media following beforehand
  • D. Releasing all course modules at the same time
Question 2 of 8
According to the book, the ideal topic for your first online course should sit in the 'sweet spot' of three specific lists. Which of the following is NOT one of those lists?
  • A. Things you are naturally good at
  • B. Things you are deeply passionate about
  • C. Things that have the highest market demand
  • D. Things people frequently ask for your expertise in
Question 3 of 8
How does the author recommend approaching the target audience for your course?
  • A. Make the topic as broadly appealing as possible to attract more buyers.
  • B. Target a highly specific, niche persona, even creating a fictional ideal client.
  • C. Focus primarily on corporate clients who have higher budgets.
  • D. Avoid defining an audience until after the course is fully recorded.
Question 4 of 8
When naming your online course, what approach does the author recommend?
  • A. Choose a poetic and inspiring title that evokes emotion.
  • B. Use abstract concepts to build curiosity and mystery.
  • C. Select a clear and specific title that tells people exactly what they will learn.
  • D. Keep the title to one word to ensure it is memorable.
Question 5 of 8
Why is building a community considered vital to the success of an online course business?
  • A. It allows you to crowdsource the curriculum for your next course.
  • B. It helps combat the dismal completion rates typical of online courses by keeping students engaged.
  • C. It replaces the need for any formal customer support or website FAQs.
  • D. It is a mandatory requirement for hosting platforms like Kajabi.
Question 6 of 8
What is the author's advice regarding the equipment and production quality of your first course?
  • A. You must invest in a high-quality lapel mic and DSLR camera before starting.
  • B. You should hire a professional editing team to ensure a flawless presentation.
  • C. A standard smartphone and laptop are sufficient, as authenticity matters more than perfection.
  • D. You should only record audio if you cannot afford professional studio lighting.
Question 7 of 8
What is the purpose of including a 'lead magnet' on your course website?
  • A. To process payments securely from international students.
  • B. To automatically generate search engine optimized (SEO) keywords.
  • C. To offer a freebie in exchange for visitors' email addresses.
  • D. To host live weekly question and answer sessions.
Question 8 of 8
What mindset shift does the author argue is crucial, especially for female entrepreneurs, when treating the course like a business?
  • A. Recognizing that wanting to be financially successful is not greedy.
  • B. Accepting that you must work long hours to achieve a work-life balance.
  • C. Understanding that marketing should consume at least 50% of your revenue.
  • D. Believing that a high quantity of students is always more important than a high course price.

Million Dollar Micro Business — Full Chapter Overview

Million Dollar Micro Business Summary & Overview

Million Dollar Micro Business (2021) is a hands-on guide to creating your first online course – and making lots of money in the process. From coming up with an idea that feeds your passions to perfecting your marketing, it provides guidance on how to claim your place in this innovative, burgeoning industry of online learning.

Who Should Listen to Million Dollar Micro Business ?

  • Talented introverts who want to share their skills without venturing out of the house
  • Entrepreneurs who strive to be successful without working round the clock
  • Educators with a passion for teaching who want to expand their reach

About the Author: Tina Tower

Tina Tower is an entrepreneur and author. She has won the Telstra Young Business Woman of the Year Award and Australian Business Champion. Her online courses have taught hundreds of people how to create their own online businesses, and her program Her Empire Builder is especially designed to help women achieve their business dreams.

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