If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why traditional advertising is failing to win over today’s skeptical consumers—and what the world’s most trusted brands are doing differently?
- What’s the secret to closing the "credibility gap" and building a brand that people actually believe in, even in an era of fake news and deep distrust?
- Are you curious about how the most innovative industry leaders are reinventing transparency to turn cynical audiences into loyal brand advocates?
Listen to The Post-Truth Business — Free Audiobook
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Key Takeaways from The Post-Truth Business
- Understand how the 'post-truth' era emerged when emotions began to trump empirical facts, leading to widespread 'truth decay' and a crisis of trust in media and brands.
- Discover why consumer trust now flows horizontally to friends and family rather than vertically to institutions, making word-of-mouth the primary driver for modern consumption.
- Learn how to navigate the 'infosmog' of today's attention economy, where a staggering 89 percent of traditional advertising is completely forgotten by overwhelmed audiences.
- Find out why abandoning old-fashioned product exaggeration is essential for companies looking to survive in an age of intense consumer skepticism and ad-blockers.
- Master the art of generating authentic, emotional connections to rebuild your brand's credibility and cut through the noise of easily-skipped advertisements.
Learning Tools
Reinforce what you learned from The Post-Truth Business
Mind Map
The Post-Truth Business
The Post-Truth Landscape+
The Advertising Crisis+
Authentic Connections+
Experiential Retail+
Conscious Capitalism+
Cultural Authenticity+
Quiz — Test Your Understanding
Question 1 of 6
How has the flow of consumer trust changed in the post-truth era compared to the past?
Question 2 of 6
What historical event prompted playwright Steve Tesich to coin the term 'post-truth'?
Question 3 of 6
How did the sportswear brand Adidas establish an authentic connection with consumers in its marketing strategy?
Question 4 of 6
According to the text, how are brick-and-mortar stores successfully adapting to the dominance of online shopping?
Question 5 of 6
What does the term 'purpose washing' refer to in the context of conscious capitalism?
Question 6 of 6
Why was Pepsi's 2017 commercial featuring Kendall Jenner considered a marketing disaster?
The Post-Truth Business — Full Chapter Overview
- 1Recommendation
- 2Trust is at an all-time low in the post-truth era.
- 3Distrust has eroded consumers’ relationships with brands and companies are struggling to reach their target audiences.
- 4Emphasizing the real connection between brands and consumers creates more authentic and effective advertising.
- 5Brands thrive when they give their customers experiences, rather than just selling them products.
- 6“Conscious capitalism” can help brands connect with customers seeking a more ethical approach to consumption.
- 7Leveraging culture to boost brands only works if it’s authentic.
The Post-Truth Business Summary & Overview
The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these blinks show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.
Who Should Listen to The Post-Truth Business?
- Marketers, advertisers and brand managers
- Leaders worried about their company’s image
- Business strategists interested in the latest trends
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