FightBack Now audiobook cover - Leveraging Your Assets to Shape the New Normal

FightBack Now

Leveraging Your Assets to Shape the New Normal

Felix Staeritz and Sven Jungmann

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Categories:
Technology & the FutureEntrepreneurshipManagement & Leadership

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FightBack Now
Global Challenges+
Digital Platforms+
Collaborative Innovation+
Entrepreneurial Mindset+
Corporate Venture Building (CVB)+
Executing CVB+

Quiz — Test Your Understanding

Question 1 of 7
According to the text, why can't tech companies continue to use their traditional growth strategy of aggressively entering unregulated markets and ignoring rules?
  • A. Consumers are no longer interested in downloading new social media apps.
  • B. When lives are on the line in sectors like health care, regulations cannot be treated as optional speed limits.
  • C. Traditional brick-and-mortar companies have successfully lobbied to ban all new tech startups.
  • D. Venture capitalists are refusing to fund companies that do not have strict government oversight from day one.
Question 2 of 7
What is the current reality for digital platform businesses like Uber and Airbnb, despite their historical success?
  • A. They are facing increasing limitations and pushback from regulators regarding their power and data usage.
  • B. Their overhead costs are scaling up faster than their user bases, making them unprofitable.
  • C. They are abandoning the network effect in favor of producing their own physical goods.
  • D. They are completely immune to global crises like the COVID-19 pandemic.
Question 3 of 7
How does 'value-based health care' differ from the traditional health-care model?
  • A. It focuses strictly on concrete outputs, such as the number of surgeries performed or vaccines delivered.
  • B. It relies entirely on AI diagnostics without the need for human medical professionals.
  • C. It focuses holistically on how the patient feels and explores lifestyle changes before prescribing medication.
  • D. It aims to maximize the profits of pharmaceutical companies by prescribing more medications.
Question 4 of 7
What is identified as one of the defining characteristics of an entrepreneurial mindset?
  • A. A background in computer science and technology.
  • B. The ability to completely avoid any form of uncertainty or risk.
  • C. A willingness to accept uncertainty and push through the fear of failure.
  • D. The desire to work entirely alone without relying on collaborative frameworks.
Question 5 of 7
What is the core strategy behind Corporate Venture Building (CVB)?
  • A. A corporation buys out a successful start-up and immediately integrates it into its internal R&D department.
  • B. A corporation creates an independent start-up that innovates freely while leveraging the parent company's assets and institutional knowledge.
  • C. A corporation fires its internal development team and outsources all innovation to external consultants.
  • D. A start-up completely cuts ties with its corporate investors to avoid navigating institutional hurdles.
Question 6 of 7
In the context of Corporate Venture Building, what is a 'white space'?
  • A. A zone with the potential for new growth, such as a gap in an existing market or a market with little competition.
  • B. A highly regulated industry that startups should avoid entering.
  • C. A physical office space provided by a parent corporation for its new start-up team.
  • D. A financial buffer used to absorb the costs of a failed product launch.
Question 7 of 7
Why is flexibility emphasized as a crucial part of executing a CVB plan, as demonstrated by the telehealth app Ada Health?
  • A. Because parent corporations frequently change their funding amounts without warning.
  • B. Because initial product concepts often need to pivot, such as shifting from a tool for doctors to a tool for patients.
  • C. Because government regulations require startups to change their business models every six months.
  • D. Because team members will inevitably leave the start-up to join competing firms.

FightBack Now — Full Chapter Overview

FightBack Now Summary & Overview

FightBack Now: Leveraging Your Assets to Shape the New Normal (2020) explains how corporations can move forward in uncertain times. Written in response to global crises like the COVID-19 pandemic and the rising threat of climate change, this book offers ways to combine existing technologies and business approaches to generate breakthroughs, bringing growth and public benefits.

Who Should Listen to FightBack Now?

  • Corporate leaders looking for the way forward
  • Entrepreneurs and start-up founders
  • Anyone who wants to know what we’ll need in the new normal

About the Author: Felix Staeritz and Sven Jungmann

Felix Staeritz is a successful entrepreneur and investor with more than 20 years’ experience of building businesses up to IPO. He’s also a board member of the World Economic Forum’s Digital Leaders community and a member of the Forbes Technology Council.

Dr. Sven Jungmann studied public health at the London School of Hygiene and Tropical Medicine and public policy at the University of Oxford. After several years working in pulmonary care, oncology, and emergency medicine, he became Chief Medical Officer at a digital corporate venture of Helios, Europe’s largest private hospital provider.

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