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Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

Steve Krug

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Don't Make Me Think, Revisited
User Behavior+
Visual Design & Layout+
Navigation & Conventions+
The Home Page+
Usability Testing+
Mobile Design+

Quiz — Test Your Understanding

Question 1 of 10
How do most web users make decisions when navigating a website, according to the concept of 'satisficing'?
  • A. They rationally search for all information and compare options to find the best solution.
  • B. They click on the first link that catches their attention and seems to get them what they want.
  • C. They search for the website's user manual or help section before proceeding.
  • D. They rely strictly on the site's search bar rather than clicking through navigational links.
Question 2 of 10
The text compares building a website to creating which of the following?
  • A. A detailed product brochure for an interested buyer.
  • B. A comprehensive map of a large department store.
  • C. A billboard designed to attract cars rushing by at 60 miles per hour.
  • D. A high-risk environment similar to a firefighting operation.
Question 3 of 10
How do most website visitors feel about having to click multiple times to find information?
  • A. They despise it and will leave a site if a task takes more than two clicks.
  • B. They prefer scrolling through one massive page rather than clicking at all.
  • C. They enjoy clicking only if it reveals hidden, interactive animations.
  • D. They don't mind clicking as long as the choices are mindless and the results are clear.
Question 4 of 10
Which of the following is NOT listed as one of the four essential navigation items every web page should include?
  • A. A 'You are here' indicator.
  • B. A company logo linked to the home page.
  • C. A utilities component with login and FAQ info.
  • D. A pop-up tutorial explaining the site's layout.
Question 5 of 10
Why should web designers generally embrace established conventions rather than trying to invent new navigation methods?
  • A. Because conventions tap into what visitors already know, allowing for effortless navigation.
  • B. Because search engines prioritize websites that use standard coding conventions.
  • C. Because it is legally required to use standardized web formats for accessibility.
  • D. Because developers generally lack the creativity to build entirely new interfaces.
Question 6 of 10
What is recommended as the most effective way to communicate a site's overall goal on the home page?
  • A. A detailed introductory paragraph explaining the company's history.
  • B. A short, lively tagline placed next to the company logo.
  • C. An auto-playing video that demonstrates the site's features.
  • D. A comprehensive list of all the stakeholders involved in the company.
Question 7 of 10
Why is it a bad idea to rely solely on friends or coworkers to evaluate your website's usability?
  • A. They will likely be too harsh and discourage the development team.
  • B. They are usually not part of your target demographic.
  • C. They have highly subjective opinions and assume everyone shares their specific preferences.
  • D. They will focus too much on the site's mobile performance rather than desktop.
Question 8 of 10
When conducting usability testing, how many users are typically needed to generate useful insights?
  • A. Hundreds of users to produce statistically significant results.
  • B. At least fifty users specifically chosen from your target audience.
  • C. Only three normal, everyday web users.
  • D. A large focus group consisting of professional web developers.
Question 9 of 10
What is a key responsibility of the facilitator during a usability test?
  • A. To guide the user step-by-step so they don't get frustrated and leave.
  • B. To explain the reasoning behind the website's design choices.
  • C. To defend the developers' choices when the user encounters a bug.
  • D. To ask the user what they are thinking without influencing their behavior.
Question 10 of 10
What is a common misconception about mobile web users that designers should avoid?
  • A. That mobile users expect websites to load quickly.
  • B. That mobile users only use their phones on the go and thus only need basic functions.
  • C. That mobile users prefer swiping and pinching over clicking.
  • D. That mobile users will quickly leave a site if they run into a hiccup.

Don't Make Me Think, Revisited — Full Chapter Overview

Don't Make Me Think, Revisited Summary & Overview

Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. Also included is a simple guide to help you test a website at each stage of its development.

Who Should Listen to Don't Make Me Think, Revisited?

  • Anyone working at a small company with a web presence
  • Web designers, developers and web project managers
  • Anyone who wants to persuade their boss to take usability seriously

About the Author: Steve Krug

Steve Krug is a renowned usability expert with over 20 years of experience as a consultant for companies such as Apple, Bloomberg, Lexus and the International Monetary Fund. He’s also the author of Rocket Surgery Made Easy: The Do-it-Yourself Guide to Finding and Fixing Usability Problems.

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