If You're Curious About These Questions...
You should listen to this audiobook
- What's the secret behind the explosive growth of companies like Facebook and Airbnb, and how can you replicate it for your own business?
- Have you ever wondered why some products create an instant 'aha moment' that turns casual users into lifelong fans while others are quickly forgotten?
- What if you could replace expensive, hit-or-miss marketing campaigns with a repeatable, data-driven engine that sparks continuous growth?
Listen to Hacking Growth — Free Audiobook
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Key Takeaways from Hacking Growth
- Discover how to build a cross-functional growth team that unites departments like marketing and engineering to uncover hidden revenue opportunities.
- Learn how to determine if your product is a true 'must-have' by using a simple survey to see if at least 40 percent of your customers would be very disappointed without it.
- Understand how to utilize inexpensive A/B testing to experiment with different marketing messages and product variations to quickly boost customer acquisition.
- Find out how to identify the unique core data metrics that reveal a positive customer experience, preventing your business from drowning in irrelevant data.
- Identify your company's 'North Star' metric—the single most important measurement of your product's core value—to keep your entire team focused on sustainable growth.
Learning Tools
Reinforce what you learned from Hacking Growth
Mind Map
Hacking Growth
The Growth Team+
The Must-Have Product+
Key Metrics+
Growth-Hacking Cycle+
Customer Acquisition+
Conversion Optimization+
Retention & Habits+
Revenue Optimization+
Quiz — Test Your Understanding
Question 1 of 10
What is a defining characteristic of a successful growth team?
Question 2 of 10
How can a company confidently determine if they have built a 'must-have' product?
Question 3 of 10
What does a company's 'North Star' metric represent?
Question 4 of 10
In the prioritize stage of the growth-hacking cycle, teams use the ICE scoring system. What does ICE stand for?
Question 5 of 10
What are the four stages of the growth-hacking cycle in the correct order?
Question 6 of 10
How does the book recommend prioritizing potential marketing channels to avoid going bankrupt?
Question 7 of 10
What is the primary purpose of creating a funnel report?
Question 8 of 10
How do companies like Amazon and Yelp successfully create customer habits?
Question 9 of 10
What surprising insight did the app HotelTonight discover by segmenting their customers?
Question 10 of 10
When conducting a pricing optimization survey, which of the following is ONE of the four key questions you should ask customers?
Hacking Growth — Full Chapter Overview
- 1Recommendation
- 2Growth teams thrive on cross-department collaboration and strong leadership for results.
- 3To build a must-have product, you must really know your customers well.
- 4Pinpoint crucial data metrics to monitor growth-hacking progress.
- 5Quickly develop fresh ideas during the first two stages of the growth-hacking cycle: analyze and ideate.
- 6Quickly validate new ideas in the final two stages of the growth-hacking cycle: prioritize and test.
- 7Draw customers with a message that resonates and effectively narrow down your marketing channels.
- 8Make it simple for fans to become customers.
- 9Keep customers loyal and engaged by fostering customer habits.
- 10Know your customers, and you’ll earn more from them.
Hacking Growth Summary & Overview
Hacking Growth (2017) provides online business owners with a game plan for taking their company to the next level. Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.
Who Should Listen to Hacking Growth?
- Entrepreneurs and CEOs
- Business students
- Anyone hoping to grow a business
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