If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the number one reason most startups fail has nothing to do with their product, but with a single missing ingredient?
- Have you ever wondered why spending all your time perfecting your product might actually be the fastest way to sabotage your business?
- What’s the secret to finding the one "bullseye" marketing channel that will trigger explosive growth for your company?
Listen to Traction — Free Audiobook
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Key Takeaways from Traction
- Discover how to streamline your business growth and avoid burnout by focusing strictly on the six core components of the Entrepreneurial Operating System (EOS).
- Learn why a company vision must be explicitly shared with everyone in the organization, and how defining your core values and a 10-year target creates long-term alignment.
- Understand the crucial distinction between finding the right people who share your core values and placing them in the right seats that perfectly match their unique abilities.
- Master the use of The People Analyzer tool to evaluate your staff and implement a structured 60-day review process to correct role mismatches or transition out the wrong employees.
- Find out how to maximize team commitment and simplify management by creating a clear scorecard that builds an effective structure of accountability.
Learning Tools
Reinforce what you learned from Traction
Mind Map
Traction
Core Philosophy+
The Bullseye Framework+
Strategy & Goals+
PR & Advertising+
Community & Virality+
Direct & Offline Channels+
Quiz — Test Your Understanding
Question 1 of 8
According to the authors, how should start-up founders allocate their time early on?
Question 2 of 8
When trying to get broad media coverage through traditional PR, what strategy does the book recommend?
Question 3 of 8
What are the two crucial factors for successfully pulling off viral marketing?
Question 4 of 8
How can a company decrease costs while using Search Engine Marketing (SEM)?
Question 5 of 8
What is considered best practice when utilizing social ads on platforms like Facebook or Twitter?
Question 6 of 8
What does the SlidePad Technologies example demonstrate about attending trade shows?
Question 7 of 8
What is the purpose of the fourth step in the Bullseye Framework?
Question 8 of 8
Why is it important for a start-up to determine a 'critical path'?
Traction — Full Chapter Overview
- 1Recommendation
- 2Start early: gain traction by growing the customer demand for your new product.
- 3Don't overlook traditional media—great PR campaigns can attract many new users too.
- 4Use social media to drive traction and build a loyal customer base.
- 5Online advertising lets you target potential customers and boost overall brand awareness.
- 6Team with others to build more traction.
- 7Email marketing and traditional sales still offer important paths to traction.
- 8The best sales strategies test multiple traction channels and stay open to change over time.
- 9A robust traction strategy is essential for the success of your start-up.
Traction Summary & Overview
Traction (2014) explains why the success of every start-up depends not only on its products, but on the customer base it builds. Weinberg and Mares present proven methods for gaining customers, and help you choose the best for each growth phase of your company. With a bit of Traction, you’ll win – and develop – the audience your product deserves.
Who Should Listen to Traction?
- Founders and business owners
- Anyone thinking about launching a start-up
- Marketers and public relations professionals
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