Arise, Awake audiobook cover - The Inspiring Stories of Young Entrepreneurs Who Graduated from College into a Business of Their Own

Arise, Awake

The Inspiring Stories of Young Entrepreneurs Who Graduated from College into a Business of Their Own

Rashmi Bansal

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Categories:
Biography & MemoirEntrepreneurship

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Arise, Awake
Core Themes & Lessons+
Practo Technologies+
Magicrete Building Solutions+
Sacred Moments+
Bewakoof Brands+
Bhukkad+
Ganpati Facilities+

Quiz — Test Your Understanding

Question 1 of 7
How did Shashank ND and Abhinav Lal turn their initial failed software pitch into a successful business?
  • A. They aggressively marketed their original software to Silicon Valley investors.
  • B. They pivoted their software to focus on automated SMS checkup reminders based on a doctor's suggestion.
  • C. They lowered the price of their software to undercut existing medical tech competitors.
  • D. They abandoned medical software and created a platform for university students.
Question 2 of 7
What was Sourabh Bansal's key innovation that allowed him to disrupt the quicklime and construction industry?
  • A. He invented a new type of concrete that was 70 percent lighter than traditional bricks.
  • B. He imported cheaper AAC blocks from overseas to sell at a premium in India.
  • C. He drastically reduced the manufacturing cost of AAC blocks by switching from diesel to coal-fired boilers.
  • D. He convinced construction companies to use standard bricks instead of the prohibitively expensive AAC blocks.
Question 3 of 7
What was the most valuable takeaway for Prakash Mundhra from his participation in the TV show Business Baazigar?
  • A. He won the grand prize, giving him the full funding needed to launch his company.
  • B. He met a wealthy family acquaintance who agreed to fund his business in exchange for equity.
  • C. The challenge of creating a prototype gave him a deep understanding of raw materials, the market, and his competition.
  • D. He realized that his puja kit idea was unviable and pivoted to selling festival clothing instead.
Question 4 of 7
What crucial business lesson did Prabhkiran Singh learn from the failure of his first venture, Khadke Glassi?
  • A. That relying on a product whose sales are heavily dependent on unpredictable factors like the weather is unsustainable.
  • B. That selling traditional Indian beverages is not as profitable as selling western fast food.
  • C. That partnering with friends usually leads to disagreements and the eventual collapse of a business.
  • D. That Facebook advertising is an ineffective way to build a customer base for local food stalls.
Question 5 of 7
What prompted Aruj Garg to transition his restaurant, Bhukkad, into 'Bhukkad 2.0'?
  • A. A sharp decline in student enrollment at the National Law School.
  • B. A personal health scare involving high cholesterol that forced him to rethink his own diet and menu.
  • C. A new university regulation that banned the sale of processed fast food on campus.
  • D. A lack of affordable ingredients which made his original Subway-inspired menu too expensive to maintain.
Question 6 of 7
How did Anurag Arora overcome his lack of start-up capital when launching his student accommodation business, Ganpati Facilities?
  • A. He secured a massive loan from the ICFAI Business School.
  • B. He won a televised business plan competition that provided seed money.
  • C. He used his own apartment as a showroom and used the first client's upfront payment to secure subsequent properties.
  • D. He partnered with a Silicon Valley venture capital firm that specialized in real estate.
Question 7 of 7
According to the book's final actionable advice, what is the most important step for an entrepreneur once they have a product idea?
  • A. To write a comprehensive, 50-page business plan before spending any money.
  • B. To build a prototype and get it out into the world as quickly as possible for user testing.
  • C. To secure at least 1 million rupees in venture capital funding to ensure a safe launch.
  • D. To finish their university degree so they have the proper credentials to attract investors.

Arise, Awake — Full Chapter Overview

Arise, Awake Summary & Overview

Arise, Awake (2015) introduces readers to some of India’s most inspiring up-and-coming entrepreneurs. Drawn from a wide variety of different educational and geographical backgrounds, these young guns have established themselves in industries as diverse as the construction sector, student housing and fast food. The one thing they have in common? They took matters into their own hands rather than waiting for the perfect opportunity to drop into their laps.

Who Should Listen to Arise, Awake?

  • Dreamers and innovators
  • Students fed up with their studies
  • Anyone with an entrepreneurial itch

About the Author: Rashmi Bansal

Rashmi Bansal is an Indian entrepreneur and non-fiction writer. She has an MBA from the Indian Institute of Management and has authored eight books, including Stay Hungry Stay Foolish (2008), Poor Little Rich Slum (2012) and God’s Own Kitchen (2017).

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