Purposeful audiobook cover - Are You a Manager or a Movement Starter?

Purposeful

Are You a Manager or a Movement Starter?

Jennifer Dulski

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EntrepreneurshipManagement & Leadership

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Key Takeaways from Purposeful

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Mind Map

Purposeful
Foundations of a Movement+
Getting Started+
Gaining Traction+
Sustaining Momentum+
Overcoming Obstacles+

Quiz — Test Your Understanding

Question 1 of 9
What is the fundamental requirement for starting a movement, according to the book?
  • A. Gaining a massive social media following
  • B. Uniting a group of people around a single vision
  • C. Securing funding from major corporations
  • D. Having a background in political activism
Question 2 of 9
According to the author, what is the difference between 'purpose' and 'vision'?
  • A. Purpose is short-term, while vision is a long-term strategy.
  • B. Purpose is for political movements, while vision is for business ventures.
  • C. Purpose explains why you take action, while vision describes what the future looks like after change.
  • D. Purpose is defined by the leader, while vision is decided by the followers.
Question 3 of 9
What lesson can be drawn from Erdem Gündüz, also known as the 'Standing Man' of Turkey?
  • A. You must hold a position of political power to initiate international change.
  • B. Complex, highly coordinated events are necessary to capture media attention.
  • C. Even a simple, small action by one person can trigger a massive international movement.
  • D. Movements without a clear financial backer rarely succeed.
Question 4 of 9
Why does the author emphasize the use of storytelling in building a movement?
  • A. It helps secure financial investments from venture capitalists.
  • B. It acts as a compass to ensure the leader stays on track.
  • C. It connects people to the vision and communicates the purpose more persuasively than simply stating goals.
  • D. It distracts people from the potential risks and failures of the movement.
Question 5 of 9
What approach does the author recommend when dealing with decision-makers like politicians and CEOs?
  • A. Treat them as targets that need to be publicly pressured on platforms like Twitter.
  • B. Approach them respectfully and map out multiple alternative contacts if the primary one is unresponsive.
  • C. Bypass them entirely and focus only on grassroots organizing.
  • D. Demand immediate compliance to show the strength of your movement.
Question 6 of 9
Which three elements are crucial for keeping supporters engaged and motivated over time?
  • A. Shared purpose, continuous personal growth, and strong interpersonal connections
  • B. Financial incentives, public recognition, and strict leadership
  • C. Frequent protests, media attention, and celebrity endorsements
  • D. Social media presence, free merchandise, and regular email newsletters
Question 7 of 9
What was the purpose of the '90/10 model' implemented by the author at Change.org?
  • A. To ensure 90 percent of funding went directly to the campaigns.
  • B. To challenge employees by having them make 90 percent of the decisions necessary for their jobs.
  • C. To focus 90 percent of the company's efforts on successful petitions and 10 percent on new ideas.
  • D. To dedicate 90 minutes a day to reading positive feedback from supporters.
Question 8 of 9
How did Kara Goldin, founder of Hint Water, react when a beverage executive told her Americans only love sweet drinks?
  • A. She changed her product formula to include artificial sweeteners.
  • B. She launched a public boycott against the executive's beverage corporation.
  • C. She saw it as an opportunity to market a refreshing alternative with very little competition.
  • D. She gave up on the American market and expanded her business to Europe instead.
Question 9 of 9
What is the primary goal of the 'Festival of Failure' at Change.org?
  • A. To formally reprimand employees who make costly mistakes.
  • B. To share worst experiences and downfalls so peers can learn and avoid potential pitfalls.
  • C. To celebrate the failure of rival organizations and companies.
  • D. To identify which departments need their budgets cut due to poor performance.

Purposeful — Full Chapter Overview

Purposeful Summary & Overview

Purposeful (2018) is an exciting guidebook to getting your big ideas for change off the ground. Drawing on her experience at Change.org, author Jennifer Dulski shows how popular movements get started, how they build a following and, finally, how they enact real change in the world. Dulski offers plenty of real-world examples, from how leaders inspire loyalty to the best tactics for getting powerful decision-makers on your side.

Who Should Listen to Purposeful?

  • Business leaders and managers
  • Entrepreneurs and pioneers
  • Change enthusiasts

About the Author: Jennifer Dulski

Jennifer Dulski has been an executive manager for both ambitious start-ups and giant internet companies like Yahoo. Before her current role as head of the Group and Community division at Facebook, she was the COO and president of Change.org. Her writing on modern trends in leadership and entrepreneurship has been featured in such publications as the Huffington Post and Fortune magazine.

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