What will I learn about: why your individual quirks and so-called vices are actually your most valuable business assets rather than professional liabilities?

Discover why your individual quirks and so-called vices are actually your most valuable business assets rather than professional liabilities.

What will I learn about: Learn how strategically defying conventional norms—like a high school football team that never punts—can unlock unprecedented paths to success?

Learn how strategically defying conventional norms—like a high school football team that never punts—can unlock unprecedented paths to success.

What will I learn about: how to break free from conservative thinking by adopting an audacious spirit and constantly asking what you would do if nothing held you back?

Understand how to break free from conservative thinking by adopting an audacious spirit and constantly asking what you would do if nothing held you back.

What will I learn about: the art of taking ambitious risks by building an 'impossibility airbag' to serve as your personal safety net when pursuing massive goals?

Master the art of taking ambitious risks by building an 'impossibility airbag' to serve as your personal safety net when pursuing massive goals.

What will I learn about: why the famous 10,000-hour rule falls short, and discover how cultivating a true obsession is required to achieve world-class mastery?

Find out why the famous 10,000-hour rule falls short, and discover how cultivating a true obsession is required to achieve world-class mastery.

Rare Breed

A Guide to Success for the Defiant, Dangerous, and Different

Sunny Bonnell and Ashleigh Hansberger

★ 4.2 / 5(95 ratings)

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Categories:

Career & Success Entrepreneurship

If You're Curious About These Questions...

You should listen to this audiobook

💡What if the very traits society tells you to suppress are actually the secret weapons you need to dominate your industry?
💡Have you ever wondered why following the "proven" path to success might be the biggest mistake you can make for your career?
💡What’s the secret to transforming your most rebellious instincts into a competitive edge that no one else can copy?

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Key Takeaways from Rare Breed

✓Discover why your individual quirks and so-called vices are actually your most valuable business assets rather than professional liabilities.
✓Learn how strategically defying conventional norms—like a high school football team that never punts—can unlock unprecedented paths to success.
✓Understand how to break free from conservative thinking by adopting an audacious spirit and constantly asking what you would do if nothing held you back.
✓Master the art of taking ambitious risks by building an 'impossibility airbag' to serve as your personal safety net when pursuing massive goals.
✓Find out why the famous 10,000-hour rule falls short, and discover how cultivating a true obsession is required to achieve world-class mastery.

Learning Tools

Reinforce what you learned from Rare Breed

Mind Map

Rare Breed

Core Premise+

Rebellion+

Audacity+

Obsession+

Passion+

Weirdness+

Charisma+

Emotion+

Quiz — Test Your Understanding

Question 1 of 7

According to the book, what is the key to successfully rebelling against conventional norms?

A. Breaking as many rules as possible to disrupt the status quo completely.
B. Thinking strategically about which rules to break and understanding the consequences.
C. Ignoring all industry standards to create a completely unique product.
D. Copying the unconventional strategies of successful companies in other industries.

Question 2 of 7

What do the authors mean when they recommend having an 'impossibility airbag'?

A. A personal safety net, such as extra cash or supportive mentors, in case your audacious plans fail.
B. A psychological technique used to ignore negative feedback from investors.
C. A secondary business plan that relies entirely on conventional, low-risk strategies.
D. A legal team prepared to defend your company against intellectual property theft.

Question 3 of 7

How does the book challenge Malcolm Gladwell's famous '10,000 hours' rule for achieving mastery?

A. It argues that mastery is actually achieved through natural talent rather than practice time.
B. It suggests that true mastery often requires closer to 25,000 hours of dedicated, obsessive practice.
C. It claims that working smart is more important than the total number of hours practiced.
D. It states that 10,000 hours is only necessary for physical skills, not creative or intellectual pursuits.

Question 4 of 7

If you don't already know what your life's passion is, what approach does the book suggest to help you find it?

A. Say yes to every opportunity and try new things, even if they don't immediately appeal to you.
B. Take a safe and reliable job first to build financial security before exploring your interests.
C. Spend time meditating in isolation until your true calling reveals itself.
D. Choose a career path based purely on which industries are currently experiencing the most growth.

Question 5 of 7

What did a 2013 study from the Journal of Consumer Research dub the 'Red Sneakers Effect'?

A. The tendency for consumers to purchase brightly colored products during economic downturns.
B. The psychological phenomenon where wearing red increases a salesperson's closing rate.
C. The finding that people who flout strict dress codes with personal style are often viewed as more competent.
D. The habit of successful entrepreneurs wearing the exact same outfit every day to avoid decision fatigue.

Question 6 of 7

Based on a study of charismatic individuals by Claremont McKenna College, which of the following is an essential trait of charisma?

A. The ability to conceal true emotions to maintain an aura of mystery.
B. Being sensitive to the moods and desires of the audience.
C. A steadfast, unchanging vocal tone that projects authority and dominance.
D. The habit of lecturing crowds with undeniable facts and statistics.

Question 7 of 7

According to psychologist Elaine Aron, why do 'highly sensitive people' make highly effective leaders?

A. They naturally suppress their personal emotions in order to make cold, calculating business decisions.
B. They are more likely to prioritize strict cost-saving measures during tense budgeting debates.
C. They demand perfection from their employees, which drives higher overall company performance.
D. They are highly intuitive, creative, and better at understanding the needs of others.

Rare Breed — Full Chapter Overview

1Recommendation
2Boldly breaking norms can unlock fresh paths to success.
3Achieving bold plans demands a fearless spirit.
4To genuinely succeed, obsess over your main goal.
5To excel, pursue the work you love.
6Embrace weirdness and celebrate what makes you stand apart.
7Win over audiences by igniting their imagination.
8Emotions, empathy, and sincerity are genuine strengths.

Rare Breed Summary & Overview

Rare Breed (2019) is a guide to business and personal success for those who march to their own beat. This bold manifesto asks you avoid conformity and instead embrace the qualities that set you apart.

Who Should Listen to Rare Breed?

Entrepreneurs looking to stand out
Creative thinkers who want to capitalize on their capabilities
Anyone who wishes to honor their own unique spirit

About the Author: Sunny Bonnell and Ashleigh Hansberger

Sunny Bonnell and Ashleigh Hansberger are the founders of Motto, an award-winning digital branding agency. Their dynamic approach to business has netted them positive coverage everywhere from the Chicago Tribune and Forbes to the Huffington Post and the Wall Street Journal.

Rare Breed

If You're Curious About These Questions...

Listen to Rare Breed — Free Audiobook

Key Takeaways from Rare Breed

Learning Tools

Mind Map

Quiz — Test Your Understanding

Rare Breed — Full Chapter Overview

Rare Breed Summary & Overview

Who Should Listen to Rare Breed?

About the Author: Sunny Bonnell and Ashleigh Hansberger

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