Building Your Business the Right-Brain Way audiobook cover - Sustainable Success for the Creative Entrepreneur

Building Your Business the Right-Brain Way

Sustainable Success for the Creative Entrepreneur

Jennifer Lee

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Categories:
EntrepreneurshipCreativity

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Building Your Business the Right-Brain Way
The Right-Brain Approach+
Marketing & Connection+
Product Mindset+
Scaling & Income+
Delegation & Support+
Creative Planning+
Self-Care & Sustainability+

Quiz — Test Your Understanding

Question 1 of 10
What is the primary message regarding left-brain and right-brain thinking in business?
  • A. Left-brain analytical skills should always take precedence over right-brain creativity.
  • B. Right-brain traits like empathy and intuition are just as vital as left-brain logic.
  • C. Entrepreneurs should completely suppress their left-brain to maximize their creative output.
  • D. Right-brain thinking is only useful for marketing, while the left-brain must handle all other tasks.
Question 2 of 10
What metaphor does the author use to describe a business and its potential customers?
  • A. A business is a fortress and customers are the invading army.
  • B. A business is a magnet and customers are iron filings.
  • C. A business is a flower and customers are honeybees.
  • D. A business is a theater and customers are the audience.
Question 3 of 10
When broadcasting your core message to attract customers, what should be your primary goal?
  • A. To reach and appeal to the maximum number of people worldwide.
  • B. To connect specifically with the people whose values resonate with your message.
  • C. To aggressively convince skeptics of the logical value of your product.
  • D. To sound as professional, corporate, and universally inoffensive as possible.
Question 4 of 10
How does the author suggest you approach direct communication with your customers, such as writing an email newsletter?
  • A. Write it as formally as a legal document to build professional trust.
  • B. Write it like a love letter to show empathy and understanding.
  • C. Keep it as brief and data-driven as possible to respect their time.
  • D. Focus strictly on the technical specifications and pricing of your product.
Question 5 of 10
What mindset shift does the author recommend to make selling feel less like 'begging for money'?
  • A. Shift from a creative mindset to a strictly analytical one.
  • B. Shift from selling to sharing by treating your product like a gift.
  • C. Shift from offering physical products to only offering digital services.
  • D. Shift from caring about profits to operating as a registered non-profit organization.
Question 6 of 10
Why do traditional service-oriented or artisanal business models eventually hit a financial ceiling?
  • A. Because customers eventually lose interest in handmade or highly personalized goods.
  • B. Because right-brained entrepreneurs typically struggle with raising their prices.
  • C. Because administrative costs naturally scale faster than service revenue.
  • D. Because they rely on a direct exchange of time for money, and time is inherently limited.
Question 7 of 10
What is the main danger of trying to handle all administrative tasks yourself in a creative business?
  • A. You will eventually face legal issues due to improper bookkeeping.
  • B. You will alienate your core customer base by appearing too corporate.
  • C. You will burn out and lose your creative energy.
  • D. You will end up spending too much money on unnecessary software and tools.
Question 8 of 10
How does the author recommend right-brain thinkers approach long-term planning?
  • A. By mastering complex Excel spreadsheets to track every minor detail.
  • B. By avoiding long-term planning entirely to stay in the present moment.
  • C. By outsourcing all strategic planning to a left-brained specialist.
  • D. By using visual, hands-on tools like wall calendars, colorful markers, and mind maps.
Question 9 of 10
When faced with unexpected life events or crises, what is the recommended 'right-brain' approach?
  • A. Double down on your efforts to control every aspect of the situation.
  • B. Let go of the urge for control and face life with ease.
  • C. Immediately shut down your business operations until the crisis fully passes.
  • D. Delegate all your personal responsibilities to your business partners.
Question 10 of 10
Why does the author recommend using bold, colorful markers when initially sketching out a business plan?
  • A. Because they are cheaper and more accessible than professional drafting tools.
  • B. Because the thick lines prevent you from getting obsessed with small details.
  • C. Because they are easier to erase or paint over if you make a mistake.
  • D. Because vibrant colors have been proven to directly increase customer engagement.

Building Your Business the Right-Brain Way — Full Chapter Overview

Building Your Business the Right-Brain Way Summary & Overview

Building Your Business the Right-Brain Way (2014) offers a practical translation of the basics of entrepreneurship into a language creatives can easily understand, through focusing on the strengths of the right hemisphere of the brain, such as as creativity, emotion and visualization.

Who Should Listen to Building Your Business the Right-Brain Way?

  • Anyone who wants to make a living from creative work
  • Creatives looking to gain more knowledge about the world of business
  • Entrepreneurs exploring alternative business models

About the Author: Jennifer Lee

Jennifer Lee wrote the bestselling guidebook, The Right-Brain Business Plan. Previously a consultant for Fortune 500 companies, she has since founded a coaching institute to guide artists and creatives to realize their full potential.

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