Sales Pitch audiobook cover - How to Craft a Story to Stand Out and Win

Sales Pitch

How to Craft a Story to Stand Out and Win

April Dunford

3.9 / 5(46 ratings)

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Key Takeaways from Sales Pitch

Learning Tools

Reinforce what you learned from Sales Pitch

Mind Map

Sales Pitch
Customer Psychology & Seller Role
Considered Purchases
Buyer Inertia
The Guide Role
Transparency
First Sales Call Strategy
Qualification
Discovery
Demonstrations
Differentiated Value
Sales Pitch Narratives
Flawed Traditional Approaches
The 2-Phase Nuanced Approach
Strategic Positioning
Target Audience
5 Core Components
The 8-Step Pitch Storyboard
Preparation
Step 1: Insight
Step 2: Alternatives
Step 3: Perfect World
Step 4: Introduction
Step 5: Differentiated Value
Step 6: Proof
Step 7: Objections
Step 8: The Ask
Execution

Quiz — Test Your Understanding

Question 1 of 7
According to the text, why do a staggering 40 to 60 percent of purchase processes end without a decision?

Sales Pitch — Full Chapter Overview

Sales Pitch Summary & Overview

Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning. 

Who Should Listen to Sales Pitch?

  • Entrepreneurs and salespeople who want to identify and understand their target audience
  • Marketers and business leaders looking to create compelling sales pitches through storytelling 
  • Anyone seeking to overcome objections and close deals

About the Author: April Dunford

April Dunford has helped numerous technology companies enhance their growth by developing clear and persuasive positioning strategies. With experience spanning over two decades, she’s held VP of Marketing roles at various high-growth startups, successfully launching 16 products. Besides her role as an executive consultant and speaker, Dunford is also the author of the best-selling book Obviously Awesome.

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