Marketing & Sales
New Release
In markets where buyers are skeptical, trained to negotiate, and drowning in options, this book lays out a repeatable way to create demand: turn vague problems into admitted pain, shape a shared vision of success, and control the process without controlling the buyer.
A former pro baseball player turns disastrous early failure in life insurance into a masterclass in sales—by learning enthusiasm, disciplined activity, question-based interviews, and trust-building habits that turn strangers into buyers and buyers into lifelong promoters.
Sales hasn’t slowed down—buyers have sped up. Max Altschuler lays out a modern, tool-powered way to build pipeline, research and segment the right prospects, run measurable outbound campaigns, and close deals faster—without drowning in busywork.
All Books
In markets where buyers are skeptical, trained to negotiate, and drowning in options, this book lays out a repeatable way to create demand: turn vague problems into admitted pain, shape a shared vision of success, and control the process without controlling the buyer.
A former pro baseball player turns disastrous early failure in life insurance into a masterclass in sales—by learning enthusiasm, disciplined activity, question-based interviews, and trust-building habits that turn strangers into buyers and buyers into lifelong promoters.
Sales hasn’t slowed down—buyers have sped up. Max Altschuler lays out a modern, tool-powered way to build pipeline, research and segment the right prospects, run measurable outbound campaigns, and close deals faster—without drowning in busywork.
Implementing a Data-Driven, Customer-Centric Business Strategy
The World’s Most Practical Small Business Marketing Guide
Achieve Strategic Advantage with Marketing that Matters
A Step-By-Step Guide to Guaranteed Results
How Neuroscience Can Empower (and Inspire) Marketing
How to Create Brand Names That Stick
How to Bridge the Distance Between Business Strategy and Design
How To Use Social Media, Online Video, Mobile Applications, Blogs, New Releases & Viral Marketing to Reach Buyers Directly
Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
The Set It & Forget It Approach For Quickly Growing Your Business
Clarify Your Message So Customers Will Listen
Truth and Lies About Why We Buy
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
From Products to Customers to the Human Spirit
How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Technology for Humanity
21 Ways You Can Out-think, Out-perform, and Out-earn the Competition
How To Protect Your Company On Social Media
Collaborate with Buyers and Make Every Conversation Count
How to Recapture Lost Customers – And Keep Them Loyal
How to Use Visuals, Videos and Social Media to Market Your Brand
Confessions of a Media Manipulator
How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All
Why Companies Lose Their Authenticity and How Great Brands Get it Back
Building Remarkable Brands In a Youth-Driven Culture
Using Cognitive Science to Build Lasting Customer Connections
The Tiny Clues That Uncover Huge Trends
The Story of Ideas That Fly
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
A Tactical Playbook for Managers and Executives
Turn Any Sale Into Lifelong Loyalty in 100 Days
How an emerging business model helps startups build large empires with minimum investment
It’s How You Use It
How to Drive Revenue and Do Work That Makes You Proud
When Science Meets Shopping
Creating a Subscription Business in Any Industry
A Cause Manifesto
How Companies Profit by Solving Global Problems...Where Governments Cannot
The Epic Scramble to Get Inside Our Heads
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
How to Develop a Powerful Pricing Strategy for Your Business
The Complete Guide to Creating Customers with Word of Mouth
How to Tell Your Story in a Noisy Social World
How Little Things Can Make a Big Difference
How to Change Things When Change Is Hard
Innovative Advertising for a Digital World
Bite-sized branding tips from a dynamic marketing duo
Taking Control of the Customer Conversation
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
How Challenger Brands Can Compete Against Brand Leaders
The Best-Validated Sales Method Available Today
How to Build Habit-Forming Products
Violate Them At Your Own Risk!
How to Win in Times of Change
Using the Web to Build Influence, Improve Reputation, and Earn Trust
The Secrets of Selling Anything to Anyone
Revolutionizing Customer Engagement through Continuous Digital Innovation
How Companies Must Adapt to Survive
Seize Control of Your Market in Five Steps
Use Content to Unleash Your Influence and Engage Those Who Matter to You
Understanding the “Buy Buttons” in Your Customer’s Brain
Getting Up to Speed Quickly in Today’s Ever-Changing Sales World
12 Steps to Building Unbeatable B2B Brands
The Power of Organizing without Organizations
How Sound Transforms the Way We Think, Feel and Buy
Everything Has Changed and Nothing is Different
20 Go-To Principles to Help You Market Like a Marketer
Decoding Human Motivation and Transforming Marketing Strategy
Overthrow Conventional Business, Inspire Employees, and Change the World
You Can't Be Seen Until You Learn to See
How social media changed business, and what that means for your company.
How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
The Art of Account Planning
Make Easy (and Effective) Follow-Up Your Winning Habit
The 20 Keys to a Great Brand Story and Why Your Business Needs One
Focus on Content Experience to Drive Demand, Revenue & Relationships
What Marketers Don’t Know
How to Get Clients for Your Technology Business
How a New Culture of Universal Values Is Reshaping Business and Marketing
The Key Is To Care
Secrets of the Ueber-Brands
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
How Losing Can Help You Win
Increase your sales faster and easier than you ever thought possible
How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
The Essential Handbook for Prospecting and New Business Development
The Next Big Marketing Idea
Using Great Customer Service To Create Rabid Fans
How Brands Tune In and Build Credibility
Humanizing Your Brand in the Age of Social Media and AI
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
The Myth of Fair Value (and How to Take Advantage of It)
It’s Not What You Say, It’s What People Hear
A Guide to Growing More Profitably
Unconventional secrets to becoming the best salesperson you can be
How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
How To Think Different, Curate Ideas & Predict The Future
The Evolution of Public Relations
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business
The classic must-read for anyone who wants to learn how to sound more convincing and persuasive
The Rise of Addictive Technology and the Business of Keeping Us Hooked
100 Ways to Persuade and Convince Consumers with Neuromarketing
Step-by-Step StoryBrand Guide for Any Business
The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Eliminate the Fear, Failure, and Rejection from Cold Calling
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
How to Get Noticed in a Noisy World
A Primer on the Future of PR, Marketing and Advertising
The Surprising Truth About Moving Others
Communication and Reputation Management in the Digital Age
The Everyday Use and Abuse of Persuasion
How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination
An Integrated Approach to Online Marketing
STILL the Proven Way to Personalize Sales and Achieve Astounding Results
Using Stories to Advocate, Influence, and Persuade
Learn Search Engine Optimization with Smart Internet Marketing Strategies
The Unique Sales System Proven Successful By the World’s Best Companies
How Imitation Sparks Innovation
Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Now Revised and Updated for the 21st Century
We Need You to Lead Us
The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales
A Roadmap for Customer-Centered Innovation
Creative Leadership Lessons from a Lifetime at Nike
How to Rebuild Brand Authenticity in a Distrusting World
Create the Perfect Pitch, Title and Tagline for Anything
The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
The Stories and Strategies of the Brands that Wrote the DTC Rules
A 6-Part Strategy to Help Your Business Take Off
How High Performers Overcome Customer Indecision
Fire Your Boss, Do What You Love and Work Better to Live More
Marketing That Can't Be Ignored!
How Today's Fastest-Growing Companies Drive Breakout Success
Building Your Small Business with Digital Marketing
Transform Your Business by Being Remarkable
The Definitive Guide to Working Less and Making More
How to Nail Product Positioning so Customers Get It, Buy It, Love It
How to master local online marketing
The Seven Brand-Building Principles That Separate the Best from the Rest
The Most Powerful Way to Turn Clicks into Customers
The Story of Innovation and Customer Choice
How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.
A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast
The Rise of Tribes and the End of Normal
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks
Learn from today’s most successful online marketers
Overcome Common Pitfalls and Create Effective Marketing
How To Make Offers So Good People Feel Stupid Saying No
The Foundations of Business Strategy
Transform Any Situation, Close Any Deal, and Achieve Any Outcome
The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Accounting Explained in 100 Pages or Less
The Value of Stories in Business
Why the Future of Business is Selling Less of More
How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
How a Mass Movement For Good is Great For Business
How to Use Empathy to Create Products People Love
How to Create Products and Services Customers Want
The cognitive psychology of good design
The Classic Guide to Creating Great Ads, 4th Edition
A How-To Guide from the First Family of Podcasting
Use AI to Generate Ideas, Automate Marketing, and Build Profits
Basics, Tools, Cases
The Story of TikTok and China's ByteDance
How to Make Good Ideas Great and Great Ideas Scale
How the Business World Ruined Sorry and Why We Can’t Stop Saying It
Repel the Many and Compel the Few with Impact, Purpose and Belonging
How Smart Leaders Defeat Complexity
Discover the Secret to Getting Through to Absolutely Anyone
How to Use Brain Science to Attract Attention and Persuade Others
Negotiating an Agreement Without Giving In
The Hands-On How-To Guide to Content Curation
What You Can Learn from the High-Stakes Film Industry
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Anything you want, you got it
How to Create Intrigue and Connect with Anyone
Cut Through the Noise and Communicate With Impact
The Psychology of Persuasion
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Uncover the Dynamics of Public Opinion and Mass Influence
How Neuroscience holds the Key to Influencing Your Audience
Inspiration, Influence, and Persuasion through the Art of Storytelling
Why Some Ideas Survive and Others Die
How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Your Go-To Guide to Creating Ridiculously Good Content
How to Embrace Complaints and Keep Your Customers
Are You Making Things Happen or Just Making Noise?
Work the Room and Social Media. Develop Powerful Connections
A Step-By-Step Guide to Building a Massive Mailing List, Writing Copy That Converts and Generating More Sales Through Email Mark
Becoming a Sales Carnivore
Calculating the Value that Sets Organizations Apart
How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
How to Rethink Marketing for Tech Products
How to Use the Art of Selling to Win at Work
Presenting with More Stories and Less PowerPoint
How to Get So Good People Say "Thank You" for Letting Them Buy
Mastering Search Engine Optimization
How to Craft a Story to Stand Out and Win
Avoid the Mistakes That Can Ruin Your Business
The Simplified Beginner's Guide to Lean Six Sigma
Learn search engine optimization with smart internet marketing strategies
Build Brand and Sales in the New Social Media World
A Data Visualization Guide for Business Professionals
A Step-by-Step Guide to Calling Strangers in Sales
Find Your Voice. Build Your Brand. Live Your Dream.
Measures and Metrics for a How Brands Grow World
How to Get Your Way in Business and in Life
Master the Art of Fearless Self-Promotion
More leads. More profit. Less marketing.
Build Trust, Drive Sales, and Become the Market Leader
Build Relationships, Win New Business, and Influence Others
Tools for Talking When Stakes Are High
The New Rules of Persuasion in Business and Life
How to Build a Profitable Career As a Small-Business Coach
How to Own Your Competitive Market
Build Your Personal Brand and Turn Your Reputation into Revenue
Conquer LinkedIn. Get Your Dream Job. Own Your Future.
The Revenue Takeover by the Next Generation Executive
How to Stand Out in a 3-Second World
Win More Business With Clear, Persuasive Messaging That Sticks
Clarify Your Message So Customers Will Listen
Become One of the Most Highly Valued People in Your Industry
A Concise Introduction to the Art of Selling
Mastering the New Marketing Mindset for Tomorrow's Consumers
The World’s Best Selling Book
How to Captivate and Convince Any Audience on the Planet
The 6 Keys to Winning the Complex Sale
Boost Your Sales Skills With Proven Strategies and Techniques
Why Partnerships Are the Future of Marketing
A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
How Strategy Really Works
The Art of Changing Hearts, Minds, and Actions
Retail Revolutionary and Social Innovator
The Political Economy of the Mass Media
Perfecting the Art of Customer Service
How Brands Create Authentic Engagement by Understanding What Motivates Us
The Epic Disruption of the Advertising Industry (and Everything Else)
The Underground Playbook for Growing Your Company Online with Sales Funnels
Transforming Books and the Reading Experience
New Media and the Rise of the Audience
The Battle for your Mind: How to be seen and heard in the overcrowded marketplace
The Simple Art of Growing Your Business by 15% in 15 Minutes a Day
Rebuild Your Personal Brand and Rethink the Way You Work
How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
Discover the Coveted Secrets of Advertising Genius David Ogilvy
The Proven Path to Unstoppable Ideas
Strategies to Ignite Learning
The Remarkable Power of Giving People More Than They Expect
How to Say it Right the First Time, Every Time
Get New Customers, Make More Money, And Stand Out From The Crowd
The Art of Persuasion from the World of Espionage
The Straight Truth About Getting Exceptional Results From Your Sales Team
The Power to Predict Who Will Click, Buy, Lie, Or Die
Teaching Your Business to Market Itself
A bold and contrarian wake-up call for anyone truly ready for success
The Art of Making and Marketing Work that Lasts
How Integrating Brand and Culture Powers the World’s Greatest Companies
A Field Guide to Modern Marketing
Marketing and Selling Disruptive Products to Mainstream Customers