If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that no matter your profession, you likely spend a significant portion of your day 'selling' without even realizing it?
- What’s the secret to the 'new ABCs' of moving people in a world where the old rules of high-pressure sales no longer work?
- Have you ever wondered why the most effective persuaders focus on 'finding' problems rather than just 'solving' them?
Listen to To Sell Is Human — Free Audiobook
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Key Takeaways from To Sell Is Human
- Discover why we are all salespeople, spending up to 24 minutes of every hour 'moving' others to dedicate their time, attention, or resources to us.
- Learn how to motivate rather than pressure people into buying, using supportive and helpful strategies that naturally drive revenue.
- Understand the critical role of sales skills in everyday professions, from teachers engaging students to doctors persuading patients to improve their well-being.
- Overcome outdated stereotypes of the manipulative salesperson and embrace the true essence of selling, which is leaving the other person better off.
- Master the art of perspective-taking to effectively engage with others' emotions and viewpoints during challenging social or business interactions.
Learning Tools
Reinforce what you learned from To Sell Is Human
Mind Map
To Sell Is Human
The New Landscape of Sales
Everyone is in Sales
Information Parity
The New ABCs of Selling
Attunement (Perspectives)
Buoyancy (Resilience)
Clarity (Illumination)
Techniques for Moving People
Modern Pitching
Improvisation
Serving
Quiz — Test Your Understanding
Question 1 of 10
According to the book, what is 'non-sales selling'?
To Sell Is Human — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Honesty and service now define the rules of selling.
Chapter 3: Attunement: Grasp others' viewpoints to influence them effectively.
Chapter 4: Buoyancy: Beat rejection before, during, and after it occurs.
Chapter 5: Clarity: Help others move by helping them see problems and solutions more clearly.
Chapter 6: Modern pitches must be concise and truly engaging.
Chapter 7: Borrow techniques from improvisational theater to apply in your sales.
Chapter 8: To move people well, keep your efforts personal and purposeful.
To Sell Is Human Summary & Overview
To Sell Is Human explains how selling has become an important part of almost every job, and equips the reader with tools and techniques to be more effective at persuading others.
Who Should Listen to To Sell Is Human?
- Anyone who wants to be better at influencing, persuading and convincing people, at work or in their free time
- Anyone interested in the new ABCs of sales
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