If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why some brands trigger an instant 'must-have' response, even when we don't need the product?
- What if you could tap into the unconscious motivations that drive 95% of your customers' buying decisions?
- What's the secret to using 'brain-friendly' marketing to make your message more persuasive without increasing your budget?
Listen to Brainfluence — Free Audiobook
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Key Takeaways from Brainfluence
- Learn how to sell to the most frugal customers by reframing prices as small daily amounts and emphasizing practical pain relief over unnecessary pleasures.
- Discover why appealing to all five senses, particularly smell, is crucial for your business, as scent generates 75 percent of emotional reactions and dramatically enhances product perception.
- Understand the evolutionary psychology behind using baby faces in advertisements to instantly capture consumer attention and trigger deep emotional responses.
- Find out how to strategically direct a customer's attention to your most important copy or product image simply by having the faces in your ad look directly at it.
- Master the art of building powerful customer loyalty by using counterfactual reflection, asking buyers to imagine how disadvantageous their lives would be without your product.
Learning Tools
Reinforce what you learned from Brainfluence
Mind Map
Brainfluence
Reduce Buying Pain
Brain's pain center
Pricing strategies
Selling to tightwads
Captivate the Senses
Multisensory appeal
The Power of Smell
Optimize Visual Ads
Baby faces
Directing attention
Build Customer Loyalty
Counterfactual reflection
Reward systems
In-Person Sales Tactics
Schmoozing
The Right Ear Advantage
Surprise the Brain
Violate expectations
Grammatical surprises
Quiz — Test Your Understanding
Question 1 of 7
How can a salesperson effectively minimize the 'pain of buying' when selling to a tightwad?
Brainfluence — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Reduce purchasing pain and even the stingiest customers will be willing to buy more.
Chapter 3: Engage all the senses, especially smell.
Chapter 4: Want to boost your ad’s impact? Feature a cute baby in it.
Chapter 5: Increase sales by cultivating and rewarding your customers’ loyalty over time.
Chapter 6: To drive more sales, speak into the customer’s right ear while casually schmoozing at events.
Chapter 7: Increase sales by surprising your customers’ brains.
Brainfluence Summary & Overview
Brainfluence (2012) explores the unconscious thoughts and motivations that influence our decision-making process, and offers tips and tricks on how savvy marketers can exploit them. By understanding the mechanisms that cause us to buy (or not buy), you can increase your sales while keeping your customers happier.
Who Should Listen to Brainfluence?
- Marketers, managers and business owners, as well as those in the nonprofit sector
- People whose jobs depend on making sales
- Anyone interested in how to best get their message across
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