If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why some brands trigger an instant 'must-have' response, even when we don't need the product?
- What if you could tap into the unconscious motivations that drive 95% of your customers' buying decisions?
- What's the secret to using 'brain-friendly' marketing to make your message more persuasive without increasing your budget?
Listen to Brainfluence — Free Audiobook
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Key Takeaways from Brainfluence
- Learn how to sell to the most frugal customers by reframing prices as small daily amounts and emphasizing practical pain relief over unnecessary pleasures.
- Discover why appealing to all five senses, particularly smell, is crucial for your business, as scent generates 75 percent of emotional reactions and dramatically enhances product perception.
- Understand the evolutionary psychology behind using baby faces in advertisements to instantly capture consumer attention and trigger deep emotional responses.
- Find out how to strategically direct a customer's attention to your most important copy or product image simply by having the faces in your ad look directly at it.
- Master the art of building powerful customer loyalty by using counterfactual reflection, asking buyers to imagine how disadvantageous their lives would be without your product.
Learning Tools
Reinforce what you learned from Brainfluence
Mind Map
Brainfluence
Reduce Buying Pain+
Captivate the Senses+
Optimize Visual Ads+
Build Customer Loyalty+
In-Person Sales Tactics+
Surprise the Brain+
Quiz — Test Your Understanding
Question 1 of 7
How can a salesperson effectively minimize the 'pain of buying' when selling to a tightwad?
Question 2 of 7
According to Martin Lindstrom, which human sense is responsible for generating 75 percent of our emotional reactions?
Question 3 of 7
If you use a picture of a baby in an advertisement, how can you best ensure the viewer actually reads your ad copy?
Question 4 of 7
Based on research regarding patriotism and brand loyalty, which mental exercise is most effective at increasing a customer's loyalty to your company?
Question 5 of 7
What did researcher Al Roth discover regarding the 'ultimatum game' and business interactions?
Question 6 of 7
Why does substituting an unexpected word in a familiar phrase (or turning a noun into a verb) help capture a customer's attention?
Question 7 of 7
What is the primary neuromarketing rationale behind bundling products together?
Brainfluence — Full Chapter Overview
- 1Recommendation
- 2Reduce purchasing pain and even the stingiest customers will be willing to buy more.
- 3Engage all the senses, especially smell.
- 4Want to boost your ad’s impact? Feature a cute baby in it.
- 5Increase sales by cultivating and rewarding your customers’ loyalty over time.
- 6To drive more sales, speak into the customer’s right ear while casually schmoozing at events.
- 7Increase sales by surprising your customers’ brains.
Brainfluence Summary & Overview
Brainfluence (2012) explores the unconscious thoughts and motivations that influence our decision-making process, and offers tips and tricks on how savvy marketers can exploit them. By understanding the mechanisms that cause us to buy (or not buy), you can increase your sales while keeping your customers happier.
Who Should Listen to Brainfluence?
- Marketers, managers and business owners, as well as those in the nonprofit sector
- People whose jobs depend on making sales
- Anyone interested in how to best get their message across
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