If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the traditional strategies used to build customer loyalty might actually be driving your most valuable clients straight to your competitors?
- Have you ever wondered why a massive gap often exists between business goals and IT capabilities—and how closing it could be the secret to your company's survival?
- What if you could transform your organization into a business that anticipates and adapts to customer demands in real-time, rather than constantly playing catch-up?
Listen to Build For Change — Free Audiobook
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Key Takeaways from Build For Change
- Discover why the highly demanding 'Generation D' poses a unique threat to businesses, and how avoiding poor service can save your company from a total 'customerpocalypse'.
- Understand the critical limitations of Big Data as merely a snapshot of the past, and learn how to proactively anticipate your customers' future needs.
- Learn how to abandon disjointed 'inside-out' business structures in favor of an 'outside-in' approach that designs seamless processes around what the customer actually wants.
- Find out why simply moving existing, clunky processes online will not satisfy modern consumers who demand ultimate ease and automated, multi-channel experiences.
- Recognize the fatal disconnect in traditional IT system building, where a deep communication divide between non-technical business leaders and software developers leads to costly failures.
Learning Tools
Reinforce what you learned from Build For Change
Mind Map
Build For Change
The Customer Revolution+
Rethinking Big Data+
Process Design+
IT System Failures+
Uniting Business and IT+
Quiz — Test Your Understanding
Question 1 of 6
What makes 'Generation D' a unique threat to modern businesses compared to previous generations?
Question 2 of 6
According to the book, why is relying solely on Big Data insufficient for ensuring a company's future success?
Question 3 of 6
What is the core flaw of the 'inside-out' approach to business processes?
Question 4 of 6
What mistake did the bank BB&T make during their first attempt to boost customer satisfaction?
Question 5 of 6
In the context of corporate IT infrastructure, what causes the creation of a 'zombie system'?
Question 6 of 6
How does the botanical concept of 'hybrid vigor' apply to building effective technological systems in a business?
Build For Change — Full Chapter Overview
- 1Recommendation
- 2The next generation of customers might mean the end for many firms.
- 3Data is valuable only when applied wisely—so never take it for granted!
- 4Win Generation D by designing your processes to fit and fully support them.
- 5The conventional approach to building IT systems is failing businesses.
- 6Teamwork between developers and businesspeople is what makes technology systems effective.
Build For Change Summary & Overview
Build for Change (2014) sheds light on the changing relationships between customers and businesses. By explaining the inner workings of customer loyalty and highlighting the importance of new technological developments, these blinks equip businesses with the tools they need to create a powerful and sustainable customer base.
Who Should Listen to Build For Change?
- Anyone working in a company with direct customer contact
- Businesspeople or CEOs who work together with IT specialists
- Anyone interested in the symbiosis between digitization and customer services
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