Everybody Writes audiobook cover - Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley

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Communication SkillsMarketing & Sales

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Everybody Writes
Importance of Writing+
Preparation & Drafting+
The Editing Process+
Engaging the Reader+
Social Media Strategy+
The 'About Us' Page+

Quiz — Test Your Understanding

Question 1 of 6
According to the text, how should a writer approach their first draft?
  • A. Aim for perfection to save time during the editing phase.
  • B. Embrace the "ugly first draft" as a rough starting point to be polished later.
  • C. Write it entirely in bullet points to ensure all data is collected before drafting.
  • D. Rely on developmental editing to write the first draft for you.
Question 2 of 6
What is the primary focus of "developmental editing" as described in the book?
  • A. Combing through every line to delete redundant or cliched words.
  • B. Checking for grammatical errors and proper punctuation.
  • C. Taking a broad view to fix words or phrases that might distort the general idea or mislead the reader.
  • D. Formatting the text to make it visually appealing for a website or blog.
Question 3 of 6
Why does the author warn against using a "running start" when crafting a sentence?
  • A. It uses too much industry jargon that alienates the reader.
  • B. It gives too much background information before getting directly to the point.
  • C. It forces the reader to jump into a complex topic without any context.
  • D. It reveals the conclusion of the text too early.
Question 4 of 6
What strategy does the author recommend for timing your company's Facebook posts?
  • A. Post primarily during normal business hours when your staff is available to reply.
  • B. Post early in the morning so your content is the first thing users see.
  • C. Post whenever it is most convenient for your marketing team.
  • D. Post when your audience is online, such as evenings, Fridays, and weekends.
Question 5 of 6
According to the text, what is the most effective approach for a company's "About Us" webpage?
  • A. Filling it with a comprehensive history and self-serving facts about the founders.
  • B. Focusing primarily on explaining exactly what the company does for its customers.
  • C. Using a highly professional, jargon-heavy tone to establish industry authority.
  • D. Removing human elements to focus strictly on the products and services offered.
Question 6 of 6
What actionable advice does the author give regarding the traditional five-paragraph essay learned in high school?
  • A. Use it as a reliable template for structuring business emails.
  • B. Adapt its structure to create engaging social media posts.
  • C. Abandon it because it results in writing that is boring to write and read.
  • D. Reserve it strictly for long-form blog posts and white papers.

Everybody Writes — Full Chapter Overview

Everybody Writes Summary & Overview

Everybody Writes (2014) gives you invaluable advice on how to create great content, from using correct grammar to crafting engaging posts, tweets and emails. With just a handful of simple rules, these blinks will help you gain a better understanding of how to use the right words to keep customers coming back for more.

Who Should Listen to Everybody Writes?

  • Business executives who need to improve their written communication
  • Marketing professionals responsible for content generation
  • Project managers coordinating web design and content

About the Author: Ann Handley

Cited in Forbes as the most-influential woman in social media, Ann Handley is a columnist for Entrepreneur magazine and the chief content officer of MarketingProfs. She is also the co-author of the bestselling book, Content Rules.

 

© [Ann Handley: Everybody Writes] copyright [2014], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.

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