Moving to Outcomes audiobook cover - Why Partnerships Are the Future of Marketing

Moving to Outcomes

Why Partnerships Are the Future of Marketing

Robert Glazer & Matthew Wool

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Moving to Outcomes
The Marketing Landscape+
Partnership Marketing Core+
Competing with Amazon+
Marketplace Model+
Influencer Marketing Evolution+
Persuading Leadership+

Quiz — Test Your Understanding

Question 1 of 6
According to the text, how does partnership marketing fundamentally differ from traditional advertising?
  • A. It requires a larger upfront investment but guarantees higher click-through rates.
  • B. Brands pay their marketing partners based on the achievement of specific, tangible outcomes like sales or leads.
  • C. It relies exclusively on major digital platforms like Google and Facebook to drive traffic.
  • D. It focuses primarily on brand awareness rather than measurable financial returns.
Question 2 of 6
Which of the following are the three standout benefits of partnership marketing highlighted in the book?
  • A. It is profitable, scalable, and sustainable.
  • B. It is automated, risk-free, and immediate.
  • C. It is exclusive, highly regulated, and process-driven.
  • D. It is low-cost, viral, and algorithm-based.
Question 3 of 6
What distinct advantage do smaller brands have over large giants like Amazon when it comes to partnership marketing?
  • A. They have larger marketing budgets to outspend Amazon on affiliate commissions.
  • B. They can bypass technology platforms and manage all partnerships manually.
  • C. They can offer a personal touch, bespoke promotional content, and targeted support to their partners.
  • D. They are immune to the shifting trends of digital marketing and social media algorithms.
Question 4 of 6
How does the text use companies like Uber and Airbnb to illustrate the future of marketing?
  • A. By showing that marketing campaigns must be fully localized to be successful.
  • B. By demonstrating that brands should own all their marketing channels and primary assets internally.
  • C. By emphasizing that creating scalable marketplaces to connect supply and demand can be highly profitable without owning the primary assets.
  • D. By proving that traditional direct mail marketing is obsolete in the digital sharing economy.
Question 5 of 6
How is the landscape of influencer marketing shifting according to the authors?
  • A. Brands are increasingly prioritizing influencers with the highest possible follower counts over niche audiences.
  • B. Brands are moving away from authentic connections and focusing solely on celebrity endorsements.
  • C. Influencers are demanding larger upfront flat fees regardless of the sales they generate.
  • D. Brands are favoring 'micro-influencers' with engaged audiences and moving toward outcome-based reward models.
Question 6 of 6
When attempting to persuade company leadership to adopt partnership marketing, what does the book suggest as the critical first step?
  • A. Immediately requesting a massive budget to hire an entirely new in-house partnership team.
  • B. Aligning the partnership marketing program with the specific goals and metrics prioritized by company leadership.
  • C. Launching a pilot program with a major digital behemoth to prove the concept works.
  • D. Bypassing other departments like tech and finance to avoid internal bureaucracy.

Moving to Outcomes — Full Chapter Overview

Moving to Outcomes Summary & Overview

Moving to Outcomes (2021) explores the evolution of partnership marketing from its traditional roots to its current automated and scalable form, a transformation driven by technological advancements and shifts in supply and demand. Packed with insights into leveraging this model to its fullest, it enables companies to navigate and thrive in the digital marketplace.

Who Should Listen to Moving to Outcomes?

  • Forward-thinking marketers seeking innovative strategies
  • Business leaders aiming for growth through diversification
  • Investors interested in marketing trends and future potentials

About the Author: Robert Glazer & Matthew Wool

Robert Glazer is the founder of the Board of Acceleration Partners, a global partner marketing agency. Under Glazer's guidance, the company has been recognized with Glassdoor's Employees’ Choice Awards and Ad Age’s Best Place to Work. Glazer is also the bestselling author of six books, including Elevate and How To Thrive In The Virtual Workplace. His podcast, also called Elevate, has been downloaded over 1,000,000 times.

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