Hello, My Name is Awesome
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If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that certain common naming habits could be 'scratching' your brand's potential and driving customers straight to your competitors?
- What’s the secret to creating a brand name so catchy and memorable that it actually does your marketing for you?
- Are you curious about the five essential elements that make a brand name 'SMILE' and instantly resonate with your audience?
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Key Takeaways from Hello, My Name is Awesome
- Master the SMILE framework to create a 'sticky' brand name that is Suggestive, Meaningful, Imaginary, has Legs, and evokes Emotion.
- Learn how to avoid the Seven Deadly Sins of naming by following the SCRATCH acronym to steer clear of confusing spellings, copycat trends, and unpronounceable words.
- Discover why solitary brainstorming and drafting a detailed creative brief yields much stronger brand names than traditional group brainstorming sessions.
- Understand how to test your new brand name's real-world usability by using voice assistants like Siri to check for spelling and pronunciation pitfalls.
- Find out how to establish a strong online presence when your ideal domain is taken by utilizing strategic modifiers, memorable phrases, or lowball offers.
Learning Tools
Reinforce what you learned from Hello, My Name is Awesome
Mind Map
Hello, My Name is Awesome
The Power of a Name+
Winning Traits (SMILE)+
7 Deadly Sins (SCRATCH)+
The Naming Process+
Securing the Domain+
Rebranding Strategy+
Quiz — Test Your Understanding
Question 1 of 6
What does the 'S' in the SMILE naming framework stand for?
Question 2 of 6
According to the SCRATCH framework, what does the 'Curse of Knowledge' refer to?
Question 3 of 6
How does the author recommend generating brand name ideas?
Question 4 of 6
What is the author's advice if your exact company name is not available as a domain name?
Question 5 of 6
Why is 'Canadian Tire' used as an example of a problematic brand name?
Question 6 of 6
What is the author's stance on changing a company's name if the current one is ineffective?
Hello, My Name is Awesome — Full Chapter Overview
- 1Recommendation
- 21 — The First Impression Problem
- 32 — Names That Make People Smile
- 43 — Pictures, Themes, and Emotional Gravity
- 54 — When a Name Makes Customers Scratch Their Heads
- 65 — The Hidden Costs of Cleverness
- 76 — Domains Without Desperation
- 87 — The Road Map Before the Brainstorm
- 98 — Becoming an Idea Machine
- 109 — Choosing, Protecting, and Changing the Name
Hello, My Name is Awesome Summary & Overview
Hello, My Name is Awesome (2014) is about the most important decision a new business faces: choosing a brand name that will launch the company into the stratosphere where it belongs. You might think picking a name is straightforward, but you have a lot to learn! This is your guide to negotiating the snakes and ladders of the brand-naming process – and coming out on top.
Who Should Listen to Hello, My Name is Awesome?
- Anyone who’s trying to come up with a great brand name
- Anyone who wants to better understand branding
- Business owners who suspect that their company name may be alienating potential customers
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