The Revenue Growth Habit audiobook cover - The Simple Art of Growing Your Business by 15% in 15 Minutes a Day

The Revenue Growth Habit

The Simple Art of Growing Your Business by 15% in 15 Minutes a Day

Alex Goldfayn

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The Revenue Growth Habit
Core Marketing Philosophy+
High-Impact, Low-Cost Tools+
Personal Connection Techniques+
Showcasing Product Value+
Execution and Mindset+

Quiz — Test Your Understanding

Question 1 of 7
Why does the author argue that email marketing is a better strategy than relying on social media?
  • A. Email marketing creates a sense of mystery that makes customers curious about the product.
  • B. Social media 'likes' and retweets do not reliably translate into revenue growth, especially for B2B targets.
  • C. Social media platforms charge too much for targeted business-to-business advertisements.
  • D. Email marketing requires specialized, expensive software that competitors cannot afford to use.
Question 2 of 7
According to the book, what is the most effective way to gather compelling client testimonials?
  • A. Offer a financial discount to clients who agree to write a positive review.
  • B. Hire an expensive team of marketing experts to interview your clients.
  • C. Ask clients confirming 'how' questions and probing 'why' questions after a sale is made.
  • D. Send out an anonymous multiple-choice survey to your entire mailing list.
Question 3 of 7
What is the primary advantage of sending handwritten notes to your clients?
  • A. They are legally binding documents that help guarantee repeat business.
  • B. They allow you to explain complex product specifications better than an email.
  • C. They are the only way to successfully bypass corporate email spam filters.
  • D. They are rare today and show clients you personally care about their satisfaction.
Question 4 of 7
How can a company potentially quadruple its revenue using newsletters, according to the text?
  • A. By selling premium advertising space within the newsletter to partner companies.
  • B. By informing existing customers about the full range of products, since most only know about 25% of what a company offers.
  • C. By replacing the need for a dedicated customer service department with automated newsletter FAQs.
  • D. By hiding the promotional aspect of the business behind highly entertaining, viral stories.
Question 5 of 7
What is highlighted as a major benefit of hosting corporate events and inviting both current clients and prospects?
  • A. You can charge an entry fee to generate immediate, short-term revenue.
  • B. It provides a captive audience for a high-pressure, three-hour sales pitch.
  • C. It allows your satisfied customers to naturally do the selling for you by mingling with prospects.
  • D. It fulfills annual corporate tax write-off requirements for marketing expenses.
Question 6 of 7
What is the author's stance on waiting for a marketing strategy to be perfect before launching it?
  • A. You should wait until the strategy is 100% flawless to avoid damaging your brand reputation.
  • B. You should launch even if it's only 85% perfect, because clients will still see 100% of your effort.
  • C. You should hire an outside consultant to perfect the strategy before releasing it to the public.
  • D. You should spend at least half a year tinkering with formats to ensure maximum return on investment.
Question 7 of 7
What specific follow-up sequence does the author recommend when a potential customer contacts you?
  • A. Send one email immediately, and if they don't respond, remove them from your list to save time.
  • B. Call them every day for a week until they finally make a purchase.
  • C. Send two emails and then make a phone call, spacing them out to one per week for three weeks.
  • D. Wait a full month before replying so your business appears highly in-demand and exclusive.

The Revenue Growth Habit — Full Chapter Overview

The Revenue Growth Habit Summary & Overview

The Revenue Growth Habit (2015) is a collection of strategies for boosting your revenue and increasing your exposure to both potential and existing customers. These methods are quick, easy and cost-effective – perfect for delivering your message to the people who matter most.

Who Should Listen to The Revenue Growth Habit?

  • Business owners looking for inexpensive ways to boost revenues
  • Marketing managers looking for creative tips and tricks
  • Entrepreneurs

About the Author: Alex Goldfayn

Alex Goldfayn is a marketing consultant, business coach and public speaker. By using his strategies, Fortune 500 companies such as Amazon, Logitech and Virgin Mobile have increased their revenue by an average of 15 percent.

 

© Alex Goldfayn: The Revenue Growth Habit copyright 2015, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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