We’re All Marketers audiobook cover - 20 Go-To Principles to Help You Market Like a Marketer

We’re All Marketers

20 Go-To Principles to Help You Market Like a Marketer

Nico De Bruyn

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Marketing & Sales

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We’re All Marketers
The Digital Shift+
Brand Identity & Niche+
Culture & Authenticity+
Content Strategy+
Social Selling+
Resourcefulness & Optimization+

Quiz — Test Your Understanding

Question 1 of 7
Why is traditional mass marketing less effective today compared to targeted digital marketing?
  • A. Mass marketing is too expensive for most modern companies to afford.
  • B. Consumers have an overwhelming abundance of media options and marketers competing for their attention.
  • C. People no longer trust television advertisements due to the rise of fake news.
  • D. Major social media platforms have strictly banned mass marketing tactics.
Question 2 of 7
What key marketing lesson does the book draw from the restaurant chain Chick-fil-A?
  • A. Expanding into multiple markets, like cheeseburgers, is the best way to scale a business.
  • B. Humorous advertising campaigns only work for the fast-food industry.
  • C. A strong brand requires a massive television advertising budget to compete with established chains.
  • D. It pays to focus on a specific niche and excel in one area rather than trying to appeal to everyone.
Question 3 of 7
When crafting a marketing message for a product or service, what should a business primarily focus on?
  • A. The desired outcome and how the customer will feel when using it.
  • B. The technical specifications and 'bells and whistles' of the product.
  • C. The history of the company's founders and initial investors.
  • D. The exact pricing model and how it mathematically compares to competitors.
Question 4 of 7
According to the book, what defines 'evergreen content' in digital marketing?
  • A. Content that focuses exclusively on environmental sustainability and green energy.
  • B. Content that automatically updates itself based on current user analytics.
  • C. Content that is timeless, touches on core values, and isn't tied to current news or fads.
  • D. Content that is mass-produced and distributed across all social media platforms simultaneously.
Question 5 of 7
According to the book, what is the most effective approach to 'social selling'?
  • A. Sending unsolicited sales pitches to as many contacts as possible to play the numbers game.
  • B. Building relationships by leading with value and offering free resources without overtly pushing a sale.
  • C. Immediately pitching a product as soon as a potential customer accepts a friend request.
  • D. Using automated software to spam competitors' followers with discount codes.
Question 6 of 7
What do the '3 Es' of content creation stand for?
  • A. Empathize, Execute, Evaluate
  • B. Endorse, Expand, Excel
  • C. Engage, Educate, Entertain
  • D. Entice, Extract, Earn
Question 7 of 7
How should a digital marketer view customer complaints on social media?
  • A. As a threat that should be immediately deleted or hidden from public view.
  • B. As a sign that the business needs to completely rebrand its products.
  • C. As a waste of time, since social media users are generally impossible to please.
  • D. As helpful feedback that, if addressed promptly and professionally, can result in valuable organic marketing.

We’re All Marketers — Full Chapter Overview

We’re All Marketers Summary & Overview

We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

Who Should Listen to We’re All Marketers?

  • Students of marketing, branding and advertising
  • Entrepreneurs and small business owners
  • People interested in how ideas are sold on the internet

About the Author: Nico De Bruyn

Nico De Bruyn fell in love with marketing after getting a degree in nutrition because he realized his heart wasn’t in it anymore. Since then he’s been studying all there is to know about modern marketing techniques. Unable to find the kind of thorough guide to digital marketing he was looking for, he set about interviewing leaders in the field and writing his first book, We’re All Marketers. 

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