If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why most companies fail to build real customer loyalty, even when they have access to massive amounts of "big data"?
- What if you could look past buzzwords like "the cloud" and "personalization" to discover the actual secret to serving customers in the digital age?
- Are you curious about the specific strategies that bridge the gap between simple data collection and creating a truly "connected" customer relationship?
Listen to Connected CRM — Free Audiobook
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Key Takeaways from Connected CRM
- Discover how to engage modern consumers by moving beyond traditional ads and using behavioral segmentation to achieve genuine personalization.
- Learn how Connected CRM balances long-term brand building with direct sales by aligning your business strategy directly with customer values.
- Understand why calculating Customer Lifetime Value is essential for maximizing profits and ensuring you don't overinvest in the wrong clients.
- Find out how to build a 'showcase' that unites different company departments to authentically visualize and analyze both positive and negative customer experiences.
- Master a decentralized customer strategy by tailoring your communication style and support to fit specific channels, from casual social media to formal call centers.
Learning Tools
Reinforce what you learned from Connected CRM
Mind Map
Connected CRM
Digital Customer Engagement
Overcoming Ad Fatigue
Smart Personalization
Strategic Fusion
Balancing Goals
Customer Lifetime Value (CLV)
The Showcase Method
Authentic Feedback
Mapping the Real Experience
Decentralized Channel Strategy
Channel-Specific Rules
Shaping the Brand
Data & Insight Platforms
Making Data Meaningful
Activity-Based Categorization
Practical Application
Self-Evaluation
Quiz — Test Your Understanding
Question 1 of 6
How does the text define effective personalization in the digital age?
Connected CRM — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: In the digital era, we must engage customers rather than merely display advertisements alone today.
Chapter 3: Connected CRM blends business strategy with a deeply customer-centric approach.
Chapter 4: Use showcases to visualize customers' real experiences.
Chapter 5: Decentralize customer strategies and frame your brand from the customer's point of view.
Chapter 6: An insight platform reveals who your customers are and includes a business analytics tool.
Connected CRM Summary & Overview
Connected CRM (2014) cuts through buzzwords like “the cloud,” “personalization” and “big data” to show us how best to use information to serve customers in the brave new world of online business.
Who Should Listen to Connected CRM?
- Online marketers
- Business insiders
- Everyone interested in CRM
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