What will I learn about: why the human brain processes images 60,000 times faster than text, and learn to use this trait to trigger immediate emotional connections with your audience?

Understand why the human brain processes images 60,000 times faster than text, and learn to use this trait to trigger immediate emotional connections with your audience.

What will I learn about: how to utilize 'social listening' to monitor online conversations, enabling you to craft personalized and valuable visual content that directly answers customer needs?

Discover how to utilize 'social listening' to monitor online conversations, enabling you to craft personalized and valuable visual content that directly answers customer needs.

What will I learn about: turn your everyday followers into a powerful salesforce by creating shareworthy campaigns that encourage customers to become independent storytellers for your brand?

Learn how to turn your everyday followers into a powerful salesforce by creating shareworthy campaigns that encourage customers to become independent storytellers for your brand.

What will I learn about: the art of tailoring your visual media to the unique strengths of different platforms, from entertaining YouTube clips to information-rich SlideShare presentations?

Master the art of tailoring your visual media to the unique strengths of different platforms, from entertaining YouTube clips to information-rich SlideShare presentations.

What will I learn about: how to strategically match your target demographic with the right social channel, such as leveraging Pinterest's largely female user base to exponentially increase product sales?

Find out how to strategically match your target demographic with the right social channel, such as leveraging Pinterest's largely female user base to exponentially increase product sales.

The Power of Visual Storytelling

How to Use Visuals, Videos and Social Media to Market Your Brand

Ekaterina Walter and Jessica Gioglio

★ 3.7 / 5(68 ratings)

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Categories:

Marketing & Sales

If You're Curious About These Questions...

You should listen to this audiobook

💡Did you know that our brains are hardwired to process visuals at a lightning-fast speed, and are you using this to your brand's advantage?
💡What’s the secret to choosing the perfect visual format for each social media platform to ensure your message never gets ignored?
💡Have you ever wondered why some images spark instant emotional connections with customers while others just fade into the background?

Listen to The Power of Visual Storytelling — Free Audiobook

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Key Takeaways from The Power of Visual Storytelling

✓Understand why the human brain processes images 60,000 times faster than text, and learn to use this trait to trigger immediate emotional connections with your audience.
✓Discover how to utilize 'social listening' to monitor online conversations, enabling you to craft personalized and valuable visual content that directly answers customer needs.
✓Learn how to turn your everyday followers into a powerful salesforce by creating shareworthy campaigns that encourage customers to become independent storytellers for your brand.
✓Master the art of tailoring your visual media to the unique strengths of different platforms, from entertaining YouTube clips to information-rich SlideShare presentations.
✓Find out how to strategically match your target demographic with the right social channel, such as leveraging Pinterest's largely female user base to exponentially increase product sales.

Learning Tools

Reinforce what you learned from The Power of Visual Storytelling

Mind Map

The Power of Visual Storytelling

Why Visuals Matter+

Core Principles+

Social Media Strategy+

Platform Guide+

Essential Visual Tools+

Real-Time Marketing+

Quiz — Test Your Understanding

Question 1 of 8

Why is visual storytelling considered highly effective for engaging the human brain compared to written text?

A. The brain processes images up to 60,000 times faster than it processes text.
B. Visuals bypass the logical centers of the brain, leading to immediate impulse purchases.
C. The human brain has evolved to ignore text on digital screens due to information overload.
D. Images require less long-term memory storage than complex written narratives.

Question 2 of 8

How does the book suggest a company determine what kind of valuable content it should provide to its fans?

A. By conducting annual customer surveys via email campaigns.
B. By practicing 'social listening' to track what people are saying online about the company and its products.
C. By copying the visual strategies of the most successful competitors in their industry.
D. By hiring social media influencers to dictate the brand's content direction.

Question 3 of 8

If a company's target demographic is women with families, which social media platform does the book strongly recommend using?

A. Tumblr
B. YouTube
C. Pinterest
D. Slideshare

Question 4 of 8

Why is it crucial for marketers to keep the 'EdgeRank' algorithm in mind when posting on Facebook?

A. It determines the maximum pixel size allowed for uploaded images.
B. It calculates how much a company must pay for sponsored posts.
C. It automatically deletes posts that do not contain a visual element.
D. It uses your engagement score to determine how prominently your posts appear on users' newsfeeds.

Question 5 of 8

When building a social media strategy, what technique does the book recommend for establishing a brand's voice and personality?

A. Adopting a strictly professional and corporate tone to build authority.
B. Pretending the company is a person and defining what kind of person it would be.
C. Changing the brand's personality completely depending on which platform is being used.
D. Basing the company's voice entirely on the CEO's personal communication style.

Question 6 of 8

According to the book, what is the most critical foundational requirement for creating a successful infographic?

A. Hiring a high-priced, professional graphic designer.
B. Using a minimum of five different colors to capture attention.
C. Basing the visual on solid data and trustworthy research.
D. Ensuring the infographic includes interactive and animated elements.

Question 7 of 8

To use Twitter effectively, why does the book emphasize the importance of using relevant hashtags?

A. Because Twitter's algorithm penalizes brand accounts that only use plain text.
B. Because hashtags automatically cross-post the content to Facebook and Pinterest.
C. Because hashtags are required to unlock Twitter's advanced analytics dashboard.
D. Because users tend to read their feed rather than visiting individual profiles, so tweets need to stand out.

Question 8 of 8

How did Smart Car successfully utilize 'social CRM' (Customer Relationship Management) in a real-time marketing scenario?

A. They offered a free car wash to any customer who tweeted about bird droppings.
B. They created a humorous infographic calculating how many birds it would actually take to crush their car in response to a joke tweet.
C. They set up an automated hotline that sent funny e-cards to angry customers.
D. They launched a viral video showing their cars navigating through a severe snowstorm.

The Power of Visual Storytelling — Full Chapter Overview

1Recommendation
2On social media, one picture is worth far more than a thousand words; it can narrate your entire story.
3A powerful visual story is great; but a shared visual story works wonders for a company’s brand.
4Get to know the many social media platforms and select the right mix for your business.
5Consider your target demographic when deciding which social media platform to use.
6Facebook is about connecting and engaging with fans, a strong two-way conversation for brands.
7Like any other marketing campaign, visual storytelling on social media demands careful strategy.
8Infographics and postcards are two excellent tools for a visual storytelling marketing campaign.
9Real-time marketing is the next stage in the future of advertising and visual storytelling.

The Power of Visual Storytelling Summary & Overview

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.

Who Should Listen to The Power of Visual Storytelling?

Anyone interested in social media marketing
Marketers, advertisers and people working in communications
Artists and designers eager to tell more compelling visual stories

About the Author: Ekaterina Walter and Jessica Gioglio

Ekaterina Walter is the co-founder and CMO of Branderati and the author of Think like Zuck. She was previously the global social media strategist for Intel.

Jessica Gioglio manages social media for Dunkin’ Donuts and is the founder of The SavvyBostonian, a popular Boston lifestyle blog.