Curate This! audiobook cover - The Hands-On How-To Guide to Content Curation

Curate This!

The Hands-On How-To Guide to Content Curation

Steven Rosenbaum

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Communication SkillsMarketing & Sales

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Curate This!
The Need for Human Curation+
Core Curation Models+
Five Habits of Successful Curators+
Case Study: BuzzFeed+
Audience Retention Strategies+

Quiz — Test Your Understanding

Question 1 of 6
Why is human curation necessary when machines can already aggregate content automatically?
  • A. Machines cannot process the massive volume of data created on the internet every two days.
  • B. Algorithms primarily focus on popularity, which leaves little room for discovering truly new and newsworthy content.
  • C. Human curators are faster at finding and organizing data than automated systems.
  • D. Automated aggregation violates copyright laws, making human intervention legally required.
Question 2 of 6
According to the text, what is one of the essential abilities a successful content curator must possess?
  • A. The ability to write complex code for aggregation algorithms.
  • B. The ability to operate completely independently of social media platforms.
  • C. The ability to create good, original content alongside curated pieces.
  • D. The ability to publish content at random times to keep the audience surprised.
Question 3 of 6
How does BuzzFeed successfully distribute its curated content to a massive audience?
  • A. It relies entirely on automated algorithms to publish articles without human intervention.
  • B. It requires users to visit its homepage directly to view exclusive content.
  • C. It treats social media sites like Facebook and Twitter as its 'front pages' to deliver information directly to users.
  • D. It focuses exclusively on long-form, investigative journalism that is heavily search-engine optimized.
Question 4 of 6
What is the primary difference between the 'aggregation' and 'distillation' models of content curation?
  • A. Aggregation gathers content into one accessible location, while distillation boils down large amounts of information into essential facts.
  • B. Aggregation is used exclusively for video content, while distillation is used exclusively for text.
  • C. Aggregation relies entirely on human curators, while distillation is performed purely by machines.
  • D. Aggregation focuses on removing irrelevant links, while distillation focuses on generating new, original articles.
Question 5 of 6
Why did YouTube introduce curation tools like channels and playlists to its platform?
  • A. To force users into paying for premium content subscriptions.
  • B. To automatically generate new videos using algorithms.
  • C. To help users navigate the platform because relevant content was getting drowned out by the sheer volume of uploads.
  • D. To transition the platform away from original content creation entirely.
Question 6 of 6
What strategy does the text recommend for content curators to avoid being filtered out by picky internet users?
  • A. Increasing the volume of content to out-publish competitors and dominate search results.
  • B. Sending marketing emails directly to users' SaneBox folders.
  • C. Observing user reading habits from a distance without asking for direct feedback.
  • D. Prioritizing a 'less is more' approach where quality beats quantity.

Curate This! — Full Chapter Overview

Curate This! Summary & Overview

Curate This! (2014) reveals the different ways content curation is used today, why humans make the best curators and how you can use content to expand your audience.

Who Should Listen to Curate This!?

  • Avid online readers interested in the secrets of content creation
  • Marketers wondering about how content creation relates to artificial intelligence
  • Bloggers searching for the right recipe to attract a greater audience

About the Author: Steven Rosenbaum

Steven Rosenbaum is an entrepreneur, author and content curator. He’s the founder of MTV News Unfiltered and a frequent speaker on media channels worldwide, including the BBC and TED Talks. Rosenbaum is also the author of the 2011 book Curation Nation, which focuses on how to curate in a world where consumers are themselves content creators.

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