Got Your Attention? audiobook cover - How to Create Intrigue and Connect with Anyone

Got Your Attention?

How to Create Intrigue and Connect with Anyone

Sam Horn

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Marketing & SalesCommunication Skills

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Key Takeaways from Got Your Attention?

Learning Tools

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Mind Map

Got Your Attention?
Pique Curiosity & Imagination+
Show and Ask+
Prove Competitive Advantage+
Work for the Yes+
Pay Quality Attention+
Keep Content Current & Relevant+
Illustrate with Examples+
Actionable Body Language+

Quiz — Test Your Understanding

Question 1 of 9
How does the author suggest you initially pique an audience's curiosity at the start of a pitch or conversation?
  • A. By telling a humorous anecdote about your past.
  • B. By presenting a detailed roadmap of your presentation.
  • C. By asking three one-sentence 'Did You Know?' questions.
  • D. By listing your professional credentials and GPA.
Question 2 of 9
What is the main takeaway from the story of Cari Carter pitching her car hook invention to investors?
  • A. You should always provide physical prototypes for investors to keep.
  • B. You should demonstrate the pressing need for your product by showing and asking.
  • C. You must explain the technical specifications of your product before demonstrating it.
  • D. You should use a detailed slide deck to explain complex problems to investors.
Question 3 of 9
When competing for a position against others who share similar obvious strengths (like a high GPA), how can you best stand out?
  • A. By speaking louder and more aggressively than the competition.
  • B. By pointing out a 'secret' or less apparent unique strength.
  • C. By expressing extreme humility and downplaying your achievements.
  • D. By criticizing the weaknesses of your competitors.
Question 4 of 9
How did 13-year-old Cassandra Lin successfully win over her audience at a business innovation conference?
  • A. She ignored her age and spoke strictly about complex business models.
  • B. She brought her parents on stage to validate her credibility.
  • C. She immediately addressed the audience's unspoken doubts about her age.
  • D. She used outdated historical quotes to sound more mature.
Question 5 of 9
Based on the interaction with Elon Musk, what is a highly effective way to get the attention of a decision-maker when seeking a job?
  • A. Focus exclusively on the impressive job titles you have previously held.
  • B. Adopt their language and highlight specific problems you have solved.
  • C. Interrupt them politely to show your enthusiasm and passion for the topic.
  • D. Send them a lengthy cover letter detailing your entire life story.
Question 6 of 9
Why does the author advise against starting a presentation with quotes from historical figures like Aristotle or Thomas Edison?
  • A. Their quotes are usually too long for modern attention spans.
  • B. They are controversial figures in modern business circles.
  • C. Modern copyright laws prevent the use of their exact words.
  • D. Younger audiences may find outdated references boring and unrelatable.
Question 7 of 9
What mistake did the politician make when speaking at a rally about the terrible state of American schools?
  • A. He focused entirely on a problem without offering a proposed solution.
  • B. He asked the audience to vote on the issue immediately.
  • C. He used too many statistics and confused the audience.
  • D. He spoke for 40 minutes instead of his allotted 20 minutes.
Question 8 of 9
What does the psychological concept of the 'empathy telescope' explain?
  • A. Why people are more willing to donate to large, global organizations than local ones.
  • B. Why it is easier for people to care deeply about a single individual rather than a large group.
  • C. Why audiences prefer fictional stories over factual anecdotes.
  • D. Why visual aids are more effective than spoken words in generating empathy.
Question 9 of 9
According to the book's final actionable advice, what is the correct hand placement for an attention-holding 'power posture'?
  • A. Hands resting comfortably in your pockets.
  • B. Hands crossed firmly over your chest.
  • C. Hands centered in front of you as if holding a basketball.
  • D. Hands placed on your hips to appear larger.

Got Your Attention? — Full Chapter Overview

Got Your Attention? Summary & Overview

Got Your Attention? (2015) is the ultimate guide to grabbing and holding the focus of distracted people in today’s fast-paced world. You’ll learn how to overcome the impatience and chronic distraction of your audience to make yourself a compelling, engaging speaker.

Who Should Listen to Got Your Attention??

  • Anyone who wants to get the attention of distracted minds
  • Job seekers looking for advice on how to stand out
  • People who want to create meaningful connections

About the Author: Sam Horn

Sam Horn, also known as the “Intrigue Expert,” is a messaging and branding strategist with 20 years of experience working with clients like Intel, NASA and Boeing. She has also helped thousands of entrepreneurs and executives produce books, keynote speeches and TEDx talks.

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