If You're Curious About These Questions...
You should listen to this audiobook
- What if you could generate a massive pipeline of high-quality leads without ever making a single "cold" call again?
- Have you ever wondered why traditional "all-in-one" sales roles are actually stalling your company's growth?
- What’s the secret behind the $100 million growth engine at Salesforce.com that turned unpredictable sales into a forecastable science?
Listen to Predictable Revenue — Free Audiobook
Key Takeaways from Predictable Revenue
- Discover why simply hiring more salespeople won't guarantee predictable revenue. Learn how generating a consistent, high-quality flow of leads allows you to reliably plan your company's future.
- Understand why modern sales must focus on respectful attraction rather than pushy promotion. Find out how splitting lead generation from deal closing can dramatically improve your team's effectiveness.
- Identify the three distinct types of sales leads—seeds, nets, and spears—to optimize your approach for organic growth, broad marketing, and targeted outbound pursuits.
- Learn how to build a steady stream of highly qualified inbound leads by mastering strategic customer referrals and offering compelling free trials or consultations.
- Master the strategy of turning conferences into lead-generating machines by researching decision-makers in advance and using targeted cheat sheets for proactive networking.
Learning Tools
Reinforce what you learned from Predictable Revenue
Mind Map
Quiz — Test Your Understanding
Predictable Revenue — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: You won’t boost your revenue with an old-fashioned sales approach anymore.
Chapter 3: First step to effective sales: Understand the three kinds of leads.
Chapter 4: Leverage referrals and free trials to produce steady inbound leads.
Chapter 5: Conferences can likewise generate valuable leads.
Chapter 6: Increase productivity with specialized sales teams.
Chapter 7: Adopt Cold Calling 2.0.
Chapter 8: Apply best practices to strengthen your sales approach.
Predictable Revenue Summary & Overview
Predictable Revenue (2014) breaks open the secrets of the hugely successful SalesForce.com. You can’t bid for more investment if your future sales are a mystery, so follow the steps in these blinks to anatomize and optimize your salesforce and create real – and forecastable – leads that keep on coming.
Who Should Listen to Predictable Revenue?
- Salespeople and CEOs
- Start-ups trying to scale up their business while attracting venture capital
- Any business owner who wants predictable leads and revenue
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