If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that your LinkedIn profile could be your most powerful sales tool, yet most professionals are using it all wrong?
- What’s the secret to turning a casual social media connection into a high-paying client without sounding like a pushy salesperson?
- Have you ever wondered why some webinars generate massive revenue while others fail to attract even a single lead?
Listen to Connect — Free Audiobook
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Key Takeaways from Connect
- Discover why cold calling fails due to our evolutionary distrust of strangers, and learn how to use 'priming' to become a familiar, trusted face to your prospects.
- Learn how to leverage LinkedIn as a powerful B2B marketing tool to systematically connect with targeted professionals and convert them into loyal customers.
- Master the art of targeted networking by narrowing your prospect search to specific job titles and locations, followed by sending highly personalized connection requests.
- Understand how to establish yourself as an industry leader without draining time and money by creating an exclusive LinkedIn group targeting C-level decision-makers.
- Find out how to exponentially boost your business reach and establish your expertise globally with minimal effort by hosting internet-based live webinars.
Learning Tools
Reinforce what you learned from Connect
Mind Map
Connect
The Problem with Cold Calling
Tribal Psychology
Interruption Marketing
The Priming Effect
LinkedIn for B2B Networking
Systematic Connection
LinkedIn Groups
Building Your Own LinkedIn Group
Targeting
Growth & Exclusivity
Content Curation
Hosting High-Impact Webinars
Webinar Benefits
Webinar Structure
Maximizing Webinar Attendance
Logistics
Promotion
Post-Webinar Sales Strategy
Active Follow-up
Prospect Tiers
Mastering Sales Calls
Building Rapport
Information Gathering
Closing
Quiz — Test Your Understanding
Question 1 of 9
Why does cold calling generally fail to win over customers according to the text?
Connect — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Cold callers are strangers and irritating, which is why we don’t buy from them.
Chapter 3: LinkedIn lets you connect with other professionals for greater success.
Chapter 4: A few smart steps help ensure the right people join your LinkedIn group today.
Chapter 5: To use LinkedIn well, make your group big, exclusive, and full of strong content.
Chapter 6: Webinars can further boost your business connections when they’re relevant to your prospects.
Chapter 7: Simple measures help ensure that prospects attend your webinar.
Chapter 8: As your webinar nears its end, start reaping the benefits.
Chapter 9: There’s a formula for a successful sales call.
Connect Summary & Overview
Connect (2015) lays out the most effective ways to use LinkedIn’s potential to kick-start your marketing success. With the help of case studies, you’ll learn how to use LinkedIn as a valuable sales tool, host great webinars and turn your enthusiastic audience into new clients.
Who Should Listen to Connect?
- Seasoned entrepreneurs who want to learn about social networks like LinkedIn
- Anyone interested in sales and marketing
- New business founders searching for ways to attract clients quickly
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