If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the evolution from simple online banners to today's complex ad exchanges holds the secret to finding your most valuable customers?
- Have you ever wondered how the strategic use of Search Engine Marketing can transform a business by targeting consumers with surgical precision?
- What if you could master the hidden advantages of modern advertising tools while avoiding the common pitfalls that drain most marketing budgets?
Listen to Targeted — Free Audiobook
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Key Takeaways from Targeted
- Understand how to use Search Engine Marketing (SEM) to perfectly time your product offerings and precisely target modern consumers in the digital economy.
- Discover why paid-search advertising is highly valued, capable of boosting your Click Through Rate up to 10 percent by connecting active searchers directly with your products.
- Learn how dynamic paid search transformed online advertising into a fair, pay-per-click auction where businesses bid on strategic keywords to maximize visibility.
- Explore the mechanics of real-time bidding, an advanced system that uses automated software to help you battle for specific, high-value users rather than generic ad spaces.
- Find out how to leverage internet cookies to track consumer browsing habits, build accurate buyer profiles, and strategically retarget potential customers who have already shown interest.
Learning Tools
Reinforce what you learned from Targeted
Mind Map
Targeted
Evolution of Advertising
1950s Era
Modern Era
The Art of Targeting
Core Definition
Digital Economy Demands
Search Engine Marketing (SEM)
Paid Search Mechanics
High Effectiveness
Major Drawbacks
Dynamic Bidding Revolution
Auction Model
Fair Market Visibility
Pay-Per-Click
Real-Time Bidding (RTB)
User-Centric Focus
Online Ad Exchanges
Cookie-Driven Data
Actionable Strategy
Define Offering
Keyword Selection
Quiz — Test Your Understanding
Question 1 of 6
What major shift distinguishes modern digital advertising from the advertising model that emerged in the 1950s?
Targeted — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Targeting means delivering the right thing to the right person precisely when they most need it.
Chapter 3: Paid search offers a powerful method for attracting potential customers.
Chapter 4: Adding bidding mechanics to paid-search advertising created an especially dynamic new form of SEM.
Chapter 5: Real-time bidding offers a customer-focused, auction-style approach to paid search.
Targeted Summary & Overview
Targeted (2014) takes you on a journey from the early days of internet advertising to today’s complex online ad exchanges. On the way, the author reveals the vital importance of harnessing the power of Search Engine Marketing or SEM to target the consumers you need to make your company grow.
Who Should Listen to Targeted?
- Anyone interested in Search Engine Marketing (SEM)
- Entrepreneurs who want to learn the advantages and drawbacks of different SEM tools
- Anyone interested in modern advertising
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