If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why most innovation projects fail despite having brilliant teams and massive budgets?
- What if you could master the exact formula that balances creative 'magic' with commercial 'money' to guarantee a successful product launch?
- Are you curious about how the world’s most successful companies move past 'mythical' ideas to find innovations that are actually profitable?
Listen to How to Kill a Unicorn — Free Audiobook
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Key Takeaways from How to Kill a Unicorn
- Learn how to build successful innovation teams by combining 'Money' (financial and strategic experts) with 'Magic' (creatives who understand consumer desires).
- Discover why encouraging constructive debate and criticism generates far more creative ideas than traditional, criticism-free brainstorming.
- Understand how to create highly effective solutions by addressing the consumer's interests and the company's internal operational silos simultaneously.
- Master the practical side of innovation by pairing the visionary 'wow' of a grand idea with the logistical 'how' of financial and operational execution.
- Find out why the strategies established companies view as radically innovative are often just obvious, practical problem-solving methods used by start-ups to survive.
Learning Tools
Reinforce what you learned from How to Kill a Unicorn
Mind Map
How to Kill a Unicorn
The Unicorn Concept
Definition
Core Goal
The Two-Sided Approach
Building the Dream Team
Money and Magic
Profitability Focus
The Power of Debate
Balancing Consumer & Business
Consumer Perspective
Business Perspective
Unified Solutions
The 'Wow' and The 'How'
The 'Wow'
The 'How'
Reverse the Order
The Start-Up Mindset
Radical vs. Obvious
Solving Constraints
Accidental Benefits
Root Cause Problem Solving
Avoid Quick Fixes
Ask the Right Questions
Long-Term Value
Quiz — Test Your Understanding
Question 1 of 8
What does the term 'unicorn' refer to in the context of this book?
How to Kill a Unicorn — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: To drive real innovation, assemble diverse teams and encourage open debate among them.
Chapter 3: Drive innovation by understanding the interests of both consumers and the business.
Chapter 4: To build successful innovations, never forget the how behind all that big wow.
Chapter 5: What large companies view as radical innovations are often just obvious ideas for startups.
Chapter 6: Established companies should innovate by asking the right questions, not by grasping at quick fixes.
How to Kill a Unicorn Summary & Overview
How to Kill a Unicorn (2014) is about how to approach innovative projects in a way that will make the outcome truly great – a sort of road map for innovation, filled with practical examples encountered by the consulting company Fahrenheit 212.
Who Should Listen to How to Kill a Unicorn?
- Big and mid-sized companies that want to boost innovation
- Entrepreneurs curious about innovative projects
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