If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why you feel an irresistible pull toward certain brands, even when your rational mind tells you otherwise?
- What if you could master a proven seven-step process to bypass logical resistance and speak directly to your customers' subconscious minds?
- Are you curious about the hidden psychological triggers that turn a one-time buyer into a lifelong brand advocate?
Listen to Unconscious Branding — Free Audiobook
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Key Takeaways from Unconscious Branding
- Understand how consumers rely on mental shortcuts like social proof and evolutionary instincts, such as group mentality, to make purchasing decisions.
- Discover how to harness the physical, emotional, and rational parts of the human brain to craft highly motivating marketing campaigns.
- Learn to tap into the unconscious physical brain by channeling the six 'S' words—survival, safety, security, sustenance, sex, and status—in your branding.
- Master the art of pattern interruption to instantly grab a consumer's attention by creating unexpected 'Oh yeah!' or 'Oh shit!' moments.
- Recognize why making your customers feel comfortable is vital for building the long-term trust and brand loyalty that sustains a business.
Learning Tools
Reinforce what you learned from Unconscious Branding
Mind Map
Unconscious Branding
Human Behavior & Heuristics
Mental Shortcuts
Group Mentality
Social Proof
The Triune Brain
Physical (Reptilian) Brain
Emotional Brain
Rational Brain
Pattern Interruption
Break Expectations
'Oh Yeah!' Moments
'Oh Shit!' Moments
Comfort & Trust
Safety Breeds Trust
Relaxation Increases Value
Avoid Trust Breaches
Imagination & Emotion
Leave Messages Open
Blur Reality and Imagination
Sell Emotions, Not Products
Skepticism & Brand Associations
Soothe the Critical Mind
Infuse Desired Traits
Perception is Reality
Action & Illusion of Control
Involve the Customer
Trigger Post-Rationalization
The Illusion of Choice
Quiz — Test Your Understanding
Question 1 of 9
Why do consumers often rely on heuristics, such as assuming 'expensive equals good,' when making a purchase?
Unconscious Branding — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Remember your prospect is human, too. How does herd mentality assist you as a marketer today, effectively?
Chapter 3: Tapping the brain’s physical, emotional, and rational parts is crucial to an effective campaign.
Chapter 4: Disrupt a pattern to capture attention. An “Oh yeah!” inspires; an “Oh shit!” clarifies the situation.
Chapter 5: Keep your customers comfortable. Comfort creates trust, which in turn fosters brand loyalty.
Chapter 6: Engage a customer’s imagination to spark a brand connection. Leave core messages open.
Chapter 7: A great marketer sells not a product or service, but an emotion. We feel, so we buy ultimately.
Chapter 8: Critical minds require substantial convincing. Use statistics and trusted voices to make your message stick with audiences.
Chapter 9: Positive associations reinforce a brand. Infuse your brand with traits your customers want.
Chapter 10: Guide your customers toward action, and they’ll believe they’re in control. But you are, ultimately, still!
Unconscious Branding Summary & Overview
Unconscious Branding (2012) reveals how marketers can tap into our subconscious, encouraging our participation in and support of company brands. In just seven steps, you’ll discover new strategies to guide your own company toward developing a brand with which customers can build a genuine relationship.
Who Should Listen to Unconscious Branding?
- Marketers who want to create successful ad campaigns
- Entrepreneurs striving to build a great brand
- People interested in how marketers manipulate consumers’ minds
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