If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that there’s a specific biological trigger that determines whether a customer pays attention to your message or ignores it completely?
- Have you ever wondered why some ideas stick in the brain for years while others are forgotten in seconds?
- What if you could use a four-part neuroscience framework to guarantee your audience doesn’t just see your content, but actually acts on it?
Listen to Made You Look — Free Audiobook
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Key Takeaways from Made You Look
- Discover how to strategically use perceptual, semantic, affective, and repetition priming to make your content easier to understand and remember.
- Learn why repeating a core message four times is significantly more effective for audience retention than relying on traditional agenda and summary slides.
- Understand the psychology of embodied cognition and why acknowledging the brain's primal link to physical movement is crucial for impactful business communication.
- Find out how to put your message into motion using hands-on participation or strategic visual pacing to reduce your audience's cognitive load.
- Master the brain's reward systems by tapping into the powerful neurological triad of wanting, liking, and learning to craft deeply captivating presentations.
Learning Tools
Reinforce what you learned from Made You Look
Mind Map
Made You Look
Priming the Audience
Mechanism
Four Priming Types
Embodied Cognition
Core Philosophy
Communication Strategies
Pleasure and Reward
Three Reward Components
Engagement Tactics
Quiz — Test Your Understanding
Question 1 of 6
According to the author's research on repetition priming, what is the most effective way to help an audience retain a core message?
Made You Look — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Priming your listeners
Chapter 3: Thinking through the body
Chapter 4: Reward and pleasure
Made You Look Summary & Overview
Made You Look (2024) is a guide that draws on the latest neuroscience research to study attention, memory, and what keeps the brain engaged. It presents a four-part framework for creating persuasive content that captures customers’ attention and influences their purchasing decisions.
Who Should Listen to Made You Look?
- Marketers looking to create more compelling campaigns
- Public speakers who want to deliver memorable and impactful presentations
- Content creators striving to produce viral and shareable material
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