If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that there’s a specific biological trigger that determines whether a customer pays attention to your message or ignores it completely?
- Have you ever wondered why some ideas stick in the brain for years while others are forgotten in seconds?
- What if you could use a four-part neuroscience framework to guarantee your audience doesn’t just see your content, but actually acts on it?
Listen to Made You Look — Free Audiobook
Loading player...
Key Takeaways from Made You Look
- Discover how to strategically use perceptual, semantic, affective, and repetition priming to make your content easier to understand and remember.
- Learn why repeating a core message four times is significantly more effective for audience retention than relying on traditional agenda and summary slides.
- Understand the psychology of embodied cognition and why acknowledging the brain's primal link to physical movement is crucial for impactful business communication.
- Find out how to put your message into motion using hands-on participation or strategic visual pacing to reduce your audience's cognitive load.
- Master the brain's reward systems by tapping into the powerful neurological triad of wanting, liking, and learning to craft deeply captivating presentations.
Learning Tools
Reinforce what you learned from Made You Look
Mind Map
Made You Look
Priming the Audience+
Embodied Cognition+
Pleasure and Reward+
Quiz — Test Your Understanding
Question 1 of 6
According to the author's research on repetition priming, what is the most effective way to help an audience retain a core message?
Question 2 of 6
Which type of priming involves introducing an idea that is conceptually linked to the main message to help the audience grasp new information faster?
Question 3 of 6
The concept of 'embodied cognition' suggests that the human brain evolved primarily for what fundamental purpose?
Question 4 of 6
How can business communicators effectively apply the principles of embodied cognition when using a static medium like a slide deck?
Question 5 of 6
Why does the author recommend using 'intermittent reward schedules' during a presentation or experience?
Question 6 of 6
In the context of the brain's reward system, what is an example of creating 'incentive salience' in professional communications?
Made You Look — Full Chapter Overview
- 1Recommendation
- 21 — Preparing your audience
- 32 — Thinking through the body
- 43 — Pleasure and rewards
- 54 — Final summary
Made You Look Summary & Overview
Made You Look (2024) is a guide that draws on the latest neuroscience research to study attention, memory, and what keeps the brain engaged. It presents a four-part framework for creating persuasive content that captures customers’ attention and influences their purchasing decisions.
Who Should Listen to Made You Look?
- Marketers looking to create more compelling campaigns
- Public speakers who want to deliver memorable and impactful presentations
- Content creators striving to produce viral and shareable material
Books Similar to Made You Look
Readers who enjoyed this also liked these titles.
