If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that responding to a negative comment in a specific way can actually turn an angry critic into your most loyal brand ambassador?
- Have you ever wondered why the biggest secret to social media success isn't about how much you post, but how well you listen?
- What if you could stop 'selling' and start creating a brand so likeable that your customers naturally do the advertising for you?
Listen to Likeable Social Media — Free Audiobook
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Key Takeaways from Likeable Social Media
- Discover why prioritizing listening over broadcasting helps businesses avoid PR disasters, gather valuable product insights, and turn casual social media conversations into direct sales leads.
- Master Facebook's micro-targeting tools to stop wasting money on broad, imprecise advertising and instead connect directly with your exact ideal demographic.
- Learn how to build a direct channel to your customers by incentivizing page likes with special offers and boosting your post visibility through engaging questions and storytelling.
- Understand the strategy for addressing public customer complaints with empathy before moving them to a private channel, turning potential crises into visible proof of excellent service.
- Find out why abandoning a cold, stiff corporate tone for a warm, conversational voice allows you to talk with your customers rather than at them, building genuine rapport.
Learning Tools
Reinforce what you learned from Likeable Social Media
Mind Map
Likeable Social Media
The Shift to Social Media+
Always Be Listening+
Target and Connect+
Authentic Conversations+
Customer Collaboration+
Storytelling+
Complete Integration+
Surprise and Delight+
Handling Mistakes+
Quiz — Test Your Understanding
Question 1 of 7
According to the text, why do many companies fail at social media communication?
Question 2 of 7
What primary lesson was demonstrated by Dave Kerpen buying a Facebook ad directed at his wife?
Question 3 of 7
How does the author suggest companies handle upset customers who post complaints on their social media pages?
Question 4 of 7
What does the Entenmann’s Banana Crumb Cake story illustrate about social media?
Question 5 of 7
When interacting with customers online, what kind of tone does the author recommend businesses use?
Question 6 of 7
According to the book, what is a common mistake companies make regarding their organizational approach to social media?
Question 7 of 7
What was the purpose of Best Buy's "Twelpforce" initiative on Twitter?
Likeable Social Media — Full Chapter Overview
- 1Recommendation
- 2Always keep listening.
- 3Leverage Facebook’s robust tools to reach your most relevant customers.
- 4Don’t speak at customers; have conversations with them.
- 5Partner with your customers.
- 6Tell stories to connect and inspire.
- 7Weave social media through every part of your customer experience.
- 8Use social media to surprise and delight prospective customers.
Likeable Social Media Summary & Overview
Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.
Who Should Listen to Likeable Social Media?
- Business owners looking to catch some positive attention
- Marketers learning to ropes of online advertising
- Anyone who wants to get the most out of their social media pages
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